When you're flying blind on what users actually do, /analytics-tracking sets up event tracking so every click, signup, and conversion is captured.
Set up event tracking across GA4, Google Tag Manager, Mixpanel, Segment, and other platforms. Uses an Object-Action naming convention for consistent event taxonomy. Covers marketing site events (page views, CTA clicks, form submissions) and product events (signups, feature usage, upgrades). Includes UTM parameter strategy and debugging/validation.
- Event tracking setup for GA4, GTM, Mixpanel, Segment, and custom platforms
- Object-Action naming convention for clean, consistent event taxonomy
- Marketing site essentials: CTA clicks, form submissions, scroll depth, video plays
- Product analytics: signups, onboarding steps, feature usage, upgrade triggers
- UTM parameter strategy and tracking validation/debugging
Who this is for
Stop guessing which campaigns drive revenue — track every touchpoint
See skills for this roleSee exactly how users move through your product without engineering sprints
See skills for this roleBuild a tracking plan that doesn't break every time the site changes
See skills for this roleWhat it does
You launched a marketing site but have no analytics beyond pageviews. /analytics-tracking builds a complete tracking plan — what events to track, how to name them, and where to implement.
Universal Analytics is gone and your GA4 setup is half-done. /analytics-tracking maps your old events to GA4's event model and fills gaps in your measurement.
You're running ads, email, and organic but can't attribute conversions. /analytics-tracking sets up UTM parameters, conversion events, and attribution tracking.
Your product has no event tracking. /analytics-tracking defines the key user actions to instrument — signup, onboarding steps, feature adoption, upgrade triggers.
How it works
Describe your site or product — pages, user flows, conversion goals
Get a tracking plan with events, properties, and naming conventions
Review platform-specific implementation (GA4, GTM, Mixpanel, or Segment)
Validate tracking with debugging steps and test scenarios
Document UTM strategy for campaign attribution
Metrics this improves
Works with
GA4 event setup, conversion tracking, and reporting
Tag deployment without code changes
Product analytics with funnel and retention analysis
Customer data platform — one API, all destinations
Works without any integrations — tools enhance but don't gate the skill.
Source
Open source skill — view the full SKILL.md prompt on GitHub