What roles are tracked in the buying committee?

Standard roles: Economic Buyer (signs the check), Technical Evaluator (vets capabilities), Champion (sells internally), Coach (provides insider info), User (end user), and Blocker (opposes purchase).

How are stakeholders identified?

LinkedIn org data shows relevant titles, Gong extracts name mentions from calls ('I need to talk to Sarah in Legal'), and CRM contact creation is tracked.

What's the engagement score?

Each contact is scored on: meeting attendance, email responsiveness, call participation, and sentiment. Shows who's engaged vs. disengaged.

How does gap analysis work?

The system knows typical committee composition (e.g., IT security needed for $100K+ deals). Missing roles are flagged with research suggestions.

Can I see committee coverage across my pipeline?

Yes. Dashboard shows committee completeness by deal stage—identify patterns like 'deals in negotiation without CFO engagement.'

What about newly mentioned stakeholders?

When new names are mentioned in calls, alerts suggest adding them to the committee with role recommendations.

Does this integrate with LinkedIn Sales Navigator?

Yes. Navigator integration provides deeper org charts and relationship mapping.

How does this improve win rates?

Multi-threaded deals (3+ engaged contacts) win 2-3x more often. The system ensures you're multi-threaded.

Can I customize roles for my business?

Yes. Add custom roles like 'Security Reviewer' or 'Procurement Lead' with detection criteria.

What about privacy and data use?

Only public LinkedIn data is used. All data handling complies with platform terms and privacy regulations.

Buying Committee Mapper

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Created by

ElasticFlow Team

Verified Creator

Last update

Not specified

Featured Workflow

Setup time

20 minutes

SalesDeal Management

What You Get

Map complete buying committees automatically

Identify missing stakeholders before they become blockers

Track engagement across all decision-makers

Integrations Used

Social

Salesforce

CRM

Gong

Conversation Intelligence

SalesDeal ManagementMap decision makers

Buying Committee Mapper

Automatically identify decision-makers, map org structures, and track engagement across the buying committee for every deal.

The Problem

What you're dealing with

Incomplete stakeholder visibility
Late-stage blockers emerge
Single-threaded deals fail
Org structure is a mystery

The Solution

How we fix it

Automated committee mapping
Role identification (buyer, evaluator, champion)
Engagement gap detection
Multi-threading guidance

Buying Committee Mapper

Automatically identify decision-makers, map org structures, and track engagement across the buying committee for every deal.

Deal ManagementSales

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What You'll Get

Map complete buying committees automatically

Identify missing stakeholders before they become blockers

Track engagement across all decision-makers

Prioritize multi-threading efforts

When To Use This

Deals stall at 'waiting for decision'
Reps don't know who influences the purchase
Need better multi-threading strategy

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Customize to Your Needs

This workflow is fully customizable to match your specific business needs:

Add or remove integrations - Connect any tools from our marketplace to extend functionality
Adjust logic and conditions - Modify triggers, filters, and branching logic to fit your processes
Map custom fields - Define how data flows between your tools with our visual field mapper
Set up notifications - Get alerts when workflows complete, fail, or need attention

Tools & Integrations

Integration

Salesforce

Integration

Gong

Integration

How to Set Up

Get started in 20 minutes with these simple steps

Connect LinkedIn

Pull org structure and titles

Connect Salesforce

Salesforce

Store and track committee data

Connect Gong

Gong

Extract stakeholder mentions from calls

Configure Roles

Define buying committee roles for your sales process

Enable Mapping

Start building committees automatically

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