When a prospect mentions a competitor, /competitive-brief builds a live battlecard with positioning and talk tracks — so you walk into the call ready. — Claude Skill

Ein Claude-Skill für Claude Code von Anthropic — ausführen mit /competitive-brief in Claude·Aktualisiert am 10. Apr. 2026

Kompatibel mitClaude
DuHeute

68% of deals involve at least one direct competitor, but 44% of sales teams don't know which competitors are in their deals. Your battlecards live in a Notion page last updated 6 months ago. A competitor launches a new feature on Tuesday — your rep finds out from the prospect on Wednesday.

Mit /competitive-brief

Name the competitor. The skill researches both companies right now and builds a product comparison, pricing intel, differentiation matrix, talk tracks, and landmine questions.

1 Name the competitor2 Skill researches both companies3 Builds the battlecard4 Share with your team

Für wen

Eingabeoptionen

Name competitor

"How do we compare to [Competitor]?" — skill researches from public sources.

Beispiel

Your question
How do we compare to Gong?
30 seconds later
Where You Win
- Standalone mode — works without CRM integration
- Pricing: 60% lower at mid-market
- Setup: 10 min vs 3-month implementation
Where They Win
- Call recording + transcription (native)
- Enterprise brand recognition
- Larger integration ecosystem
Talk Tracks
When prospect says: "Gong gives us call intelligence"
You say: "Gong is great for call recording. We focus on
what happens after the call — the follow-up, the CRM
update, the competitive positioning. Most teams use both."
Landmine Questions
- "How long did Gong take to implement?"
- "Are your reps actually using the insights, or just the recordings?"
- "What happens to deal data that isn't in a recorded call?"

Verbesserte Metriken

Email Personalization Quality
Competitive positioning angles built into outreach when prospect uses a competitor.
Sales
Competitive Win Rate
Name a competitor → product comparison, pricing intel, differentiation matrix, talk tracks, and landmine questions.
Sales
Battlecard Freshness
Battlecards researched on demand from current data — product pages, pricing, reviews, news, job posts.
Sales
Close Rate
Walk into competitive deals with positioning, talk tracks, and landmine questions ready.
Sales

Funktioniert mit

Überall einsatzbereit

Eigenständig
Keine Einrichtung nötig

Name any competitor. The skill researches from public sources — product pages, pricing, reviews, news, job posts.

Verbunden
CRM + Tools integriert

CRM + call data: pulls win/loss data and competitor mentions from transcripts. Battlecards include patterns from your own deals.

Bereit, Live battlecard zu installieren?

Wählen Sie, wie Sie starten möchten.

In Claude Code ausführen
Kostenlos. Open Source.

Installieren und führen Sie dieses Plugin lokal auf Ihrem Computer aus.

1
Claude Code installieren

Öffnen Sie ein Terminal auf Ihrem Computer und fügen Sie diesen Befehl ein:

2
Plugin installieren

Besuchen Sie das GitHub-Repository und folgen Sie den Installationshinweisen im README.

3
Ausführen

Starten Sie Claude Code und geben Sie den Befehl ein:

dann
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