Corey Haines
Community PublisherFounder of Conversion Factory and Swipe Files. Marketing strategist building open-source AI skills for growth, conversion, and content teams.
Skills
34 skillsA/B Test Setup
Design statistically valid A/B tests that produce actionable results
Ad Creative
Generate ad headlines, descriptions, and copy variations at scale
AI SEO
Optimize content to get cited by AI search engines and LLMs
Analytics Tracking
Set up event tracking for GA4, GTM, Mixpanel, Segment
Churn Prevention
Reduce churn by building cancellation flows, save offers, and win-back campaigns
Cold Email Writing
Write B2B cold emails and follow-up sequences that get replies
Competitor & Alternative Pages
Build competitor comparison and alternative pages that win at search and convert
Content Strategy
Plan a content strategy with topic clusters and a prioritized editorial calendar
Copy Editing
Edit and sharpen existing marketing copy for clarity, tone, and conversion
Copywriting
Write landing page and marketing copy that converts visitors into customers
Customer Research
Analyze customer interviews and reviews to find real buying insights
Email Sequence Design
Design multi-step email sequences that nurture leads and activate users
Form CRO
Increase form completion rates by reducing friction and improving field design
Free Tool Strategy (Engineering as Marketing)
Plan and spec a free tool that generates leads and earns backlinks
Launch Strategy
Plan a product launch with a go-to-market timeline, channels, and messaging
Lead Magnets
Create lead magnets that capture emails by delivering real upfront value
Marketing Ideas for SaaS
Generate specific marketing tactics and growth ideas tailored to your SaaS
Marketing Psychology & Mental Models
Apply behavioral psychology and mental models to improve marketing performance
Onboarding CRO
Optimize post-signup onboarding to increase activation and time-to-value
Page Conversion Rate Optimization (CRO)
Audit any marketing page and get specific fixes to increase conversion rate
Paid Ads
Plan and optimize paid ad campaigns across Google, Meta, and LinkedIn
Paywall and Upgrade Screen CRO
Convert free users to paid by optimizing paywalls and upgrade screens
Popup CRO
Design and optimize popups and modals that capture leads without hurting UX
Pricing Strategy
Design a pricing model, tiers, and value metric that maximizes revenue
Product Marketing Context
Set up a shared product context file used by all marketing skills
Programmatic SEO
Build SEO page templates and data models that scale to hundreds of pages
Referral & Affiliate Programs
Design a referral or affiliate program that turns customers into growth channels
RevOps
Align marketing and sales around a clean lead lifecycle and pipeline
Sales Enablement
Create sales collateral that helps reps close deals faster
Schema Markup
Add JSON-LD schema markup to earn rich snippets and enhance search appearance
SEO Audit
Find technical and on-page issues blocking your rankings
Signup Flow CRO
Reduce signup drop-off by fixing registration flow friction and copy
Site Architecture
Plan website structure, navigation, and URL hierarchy to support SEO and UX
Social Content
Write and plan social media posts for LinkedIn, Twitter, and other platforms