SEO Opportunity Finder
Identify the highest-leverage content gaps between your site and competitors. Combines a crawl of your existing content with competitor keyword/traffic analysis to surface a prioritized list of posts worth writing.
Core principle: Don't start from a blank keyword list. Start by knowing what you have, then find what competitors have that you don't — and pick the gaps most likely to convert.
When to Use
- "Find SEO content gaps vs our competitors"
- "What topics should we write about to rank?"
- "We're starting a blog — where should we focus first?"
- "What keywords are [competitor] ranking for that we're missing?"
Phase 0: Intake
- Your website URL (e.g.,
https://yourcompany.com)
- 2-3 competitor URLs to compare against
- Primary ICP — who are you trying to attract? (This filters for commercial intent vs. general traffic)
- Any topics/keyword themes that are definitely in scope? (Optional — helps prioritize output)
Phase 1: Catalog Your Existing Content
Run site-content-catalog to build an inventory of your current pages and posts:
python3 skills/site-content-catalog/scripts/catalog_site.py \
--url <your_site_url> \
--output json
Extract from results:
- All blog post titles and URLs
- Inferred topics/themes per post
- Estimated content age (from URL slugs or metadata if available)
This prevents recommending content you've already written.
Phase 2: Analyze Competitor SEO Footprint
Run seo-domain-analyzer for each competitor:
# Uses Apify Semrush/Ahrefs scrapers
node skills/seo-domain-analyzer/src/cli.js analyze --domain <competitor_domain>
Collect for each competitor:
- Top ranking keywords (by estimated traffic volume)
- Top pages by organic traffic
- Domain authority / DR score
- Keyword categories they're winning in
If seo-domain-analyzer returns limited data (low-traffic competitor), supplement with seo-traffic-analyzer:
python3 skills/seo-traffic-analyzer/scripts/analyze_seo.py \
--url <competitor_url> \
--output summary
Phase 3: Identify Gaps
Compare your content inventory (Phase 1) against competitor keyword/topic coverage (Phase 2):
Gap Classification
| Type | Definition | Priority |
|---|
| Hard gap | Competitor has a page/post on topic, you have nothing | High |
| Soft gap | You have content on topic but it's thin (< 500 words, old, no depth) | Medium |
| Positioning gap | Competitor owns a keyword cluster that maps to your ICP's exact problem | High |
| Informational gap | High traffic, low commercial intent — good for awareness, not conversion | Low |
Commercial Intent Filter
For each gap topic, score commercial intent (1-5):
- 5 — Directly maps to your product (e.g., "best AI SDR tools for startups")
- 4 — Problem-aware but not product-specific (e.g., "how to scale outbound SDR")
- 3 — Adjacent pain point (e.g., "cold email open rates benchmark 2026")
- 2 — Educational, tangential (e.g., "what is lead scoring")
- 1 — Generic traffic, low conversion potential
Prioritize gaps with score ≥ 3.
Phase 4: Synthesize & Output
Produce a prioritized opportunity table + editorial brief starters:
# SEO Opportunity Report — [Your Company] vs [Competitors]
Generated: [DATE]
## Your Content Snapshot
- Total indexed pages: [N]
- Blog posts: [N]
- Main topic clusters: [list]
## Competitor Benchmarks
| Domain | DR | Est. Monthly Organic Traffic | Top Keyword Clusters |
|--------|----|-----------------------------|----------------------|
| [comp1] | [X] | [X] | [topics] |
| [comp2] | [X] | [X] | [topics] |
## Top 10 Content Opportunities
### 1. [Topic/Title Suggestion]
- **Keyword target:** [keyword phrase]
- **Why it matters:** [what problem it solves for ICP]
- **Competitor owning it:** [competitor URL]
- **Est. monthly searches:** [range]
- **Commercial intent score:** [1-5]
- **Recommended format:** [listicle / how-to / comparison / landing page]
- **Estimated effort:** [hours or word count target]
### 2. [Topic/Title Suggestion]
...
## Quick Wins (update existing posts)
| Your Post | Issue | What to Add |
|-----------|-------|-------------|
| [URL] | [thin/outdated] | [recommendation] |
## Recommended Content Calendar (Next 90 Days)
| Month | Post | Intent Score | Est. Traffic Potential |
|-------|------|-------------|----------------------|
| Month 1 | [post 1] | [score] | [range] |
| Month 1 | [post 2] | [score] | [range] |
| Month 2 | [post 3] | [score] | [range] |
...
Save to clients/<client-name>/intelligence/seo-opportunities-[YYYY-MM-DD].md.
Cost
| Component | Cost |
|---|
| Site content catalog | Free (sitemap crawl) |
| SEO domain analyzer (per competitor) | ~$1-3 (Apify Semrush scraper) |
| Traffic analyzer (supplement) | ~$0.10-0.50 (web search probes) |
| Total per run | ~$3-10 for 3 competitors |
Tools Required
- Apify API token —
APIFY_API_TOKEN env var
- Upstream skills:
site-content-catalog, seo-domain-analyzer, seo-traffic-analyzer
Trigger Phrases
- "Find our SEO content gaps"
- "What should we write about to rank?"
- "Compare our content coverage to [competitor]"
- "Run SEO opportunity finder for [client]"
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