When the team needs the complete SEO picture, run six sub-audits in order and deliver one prioritized rollup with a 90-day roadmap. — Claude Skill
Sequence a full SEO audit suite into one rollup report.
- 1-page audit charter that locks scope, goal, stakeholders, and reporting format before any data pulls
- Coordinated data gather across Ahrefs, Search Console, analytics, and server logs with freshness noted per source
- Six sub-audits sequenced: site health, backlinks, keywords, content, on-page, AI-search readiness
- Synthesis into 5 to 7 themes (not 200 issues) tied to size of prize and a concrete fix
- Impact-versus-effort prioritization plus a 90-day roadmap with owners and targets stakeholders commit to
Per chi
SEO specialists move from a 60-page issue dump to a 5-theme rollup with a 90-day roadmap stakeholders actually commit to; turns a quarter of audit work into one defended plan.
Vedi gli skill per questo ruoloGrowth marketers get an impact-versus-effort prioritization tying SEO themes to organic clicks and conversions, defensible against other growth bets.
Vedi gli skill per questo ruoloCosa fa
Orchestrator sequences six sub-audits over two weeks; surfaces 5 themes and 12 quick wins worth an estimated 38,000 extra organic clicks per month.
Two-week audit produces a rollup report flagging 3 concentration risks in backlinks and 14 thin-content clusters; informs valuation and post-close roadmap.
Audit suite run 30 days post-launch catches 9 broken canonical issues, 22 redirect chains, and a 14% organic dip traced to crawl-budget waste.
Charter, gather, sub-audits, synthesis, and 90-day roadmap delivered to leadership in one bound report; budget approved off the prioritized backlog.
Come funziona
Charter the audit: 1-page scope, goal, stakeholders, reporting format; confirm Ahrefs MCP access and target property
Pull raw data from Ahrefs Site Explorer, Site Audit, Keywords Explorer, Content Explorer plus Search Console, analytics, and server logs; note freshness per source
Run each of the six sub-audits (site health, backlinks, keywords, content, on-page, AI search) and collect their findings docs
Synthesize findings into 5 to 7 themes; each theme answers what is happening, why it matters, size of prize, and the fix
Prioritize themes on an impact-versus-effort matrix, draft the rollup report, walk stakeholders through it, and lock the next 90-day roadmap
Esempio
Property: rampstack.co (12,000 indexed URLs, 8 subfolders, English plus French). Goal: pre-Q1 baseline plus 90-day fix plan. Stakeholders: CMO plus head of content. Competitors: 5 named. Ahrefs MCP connected, Search Console plus GA4 available, server logs available.
Five themes surfaced. Two quick wins worth ~32,000 organic clicks per month. One strategic play in AI-search readiness. One concentration risk in the backlink profile.
Pillar has 11 articles versus competitor average of 28; 4 cornerstone pieces missing. Size of prize: 18,000 clicks per month. Fix: 12 net-new commissions in next 90 days.
37% of crawl spent on faceted-filter URLs that should not be indexed. Fix: robots rules plus canonical sweep in week 1.
9 Search Console queries ranking 11 to 20 with on-page fixes only; estimated 4,200 extra clicks per month. Owner: SEO lead. Target: shipped by week 3.
Weeks 1 to 2 quick wins. Weeks 3 to 6 content commissions begin. Weeks 7 to 9 AI-search readiness rollout. Week 10 progress checkpoint.
Metriche migliorate
Funziona con
Pull query and page data, coverage issues, and crawl stats to triangulate against Ahrefs findings.
Run the technical crawl that feeds the site-health sub-audit and validates Ahrefs Site Audit findings.
Primary data source for Site Explorer, Site Audit, Keywords Explorer, and Content Explorer pulls across the six sub-audits.
Pull traffic and conversion data segmented by organic source for the synthesis step.
Host the audit charter, sub-audit findings docs, and the final rollup report in one shared workspace.
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SEO Audit Orchestration
Run a complete SEO audit by sequencing the sibling audit skills in a defined order. Stack-agnostic. Assumes the Ahrefs MCP is connected. Produces a single rollup report that synthesizes findings across backlinks, keywords, content, traffic, technical health, and rankings.
When to use
- Running a full SEO audit (quarterly, biannual, annual)
- Pre-acquisition SEO due diligence
- Post-migration verification (after content move, replatform, or domain change)
- Onboarding a new client or new property
- Building a baseline before a major SEO investment
- Diagnosing chronic underperformance
When NOT to use
- Single-dimension audits (use the specific child skill:
seo-onpage,seo-backlink-audit, etc.) - Investigating a specific traffic drop (use
seo-traffic-diagnosis) - Tactical questions like "which keywords should we target" (use
seo-keyword-gap-audit) - Routine monitoring (use
seo-rank-tracking)
Required inputs
- The site or properties in scope
- Target market and primary languages
- Competitor set (3-5 properties)
- Goal of the audit (baseline, due diligence, fix plan, growth roadmap)
- Time and reporting constraints
- Confirmation that the Ahrefs MCP is connected and the workspace has access to the target property
The framework: 6 phases of an end-to-end audit
A complete audit moves through six phases in order. Skipping phases produces gaps. Reordering them produces rework.
Phase 1: Scope and baseline
Define the audit before running it.
- What is in scope (subdomains, paths, languages)
- What is out of scope
- Goal of the audit (baseline, fix plan, growth roadmap, due diligence)
- Stakeholders and their priorities
- Reporting format and length expectations
Output: a 1-page audit charter.
Phase 2: Data gather
Pull the raw data from Ahrefs and any companion sources.
Required pulls:
- Site Explorer: organic keywords, organic traffic, top pages, top countries, referring domains, backlinks, anchor text profile
- Site Audit: full crawl results
- Keywords Explorer: target keyword universe and competitor keyword overlap
- Content Explorer: top performing content in target topics
- Rank Tracker: current tracked positions if set up
Companion pulls (not Ahrefs-native):
- Search Console: query and page data, coverage issues
- Analytics: traffic, conversions, segment by source
- Server logs (if available): bot crawl behavior
Document data freshness for every pull. Stale data yields wrong conclusions.
Phase 3: Run the sub-audits
Run each child audit. Each produces its own findings doc.
| Sub-audit | Skill | What it produces |
|---|---|---|
| Site health | seo-site-health-audit | Prioritized technical fix backlog |
| Backlinks | seo-backlink-audit | Profile health, toxic list, reclamation list |
| Keywords | seo-keyword-gap-audit | Prioritized opportunity list |
| Content | seo-content-gap-audit | Create/update/merge roadmap |
| Page-level | seo-onpage | Per-page audit on top pages |
| AI search | seo-aeo-geo | AI search readiness gaps |
The child skills do the analysis. This skill sequences them and integrates the outputs.
Phase 4: Synthesize
Combine findings into themes. A list of 200 issues is not an audit. A list of 5-7 themes is.
Themes typically emerge in categories like:
- Technical foundation gaps that cap upside
- Content depth gaps in priority topics
- Backlink profile concentration risks
- Keyword opportunities the site is leaving on the table
- Cannibalization or thin coverage
- AI search readiness
Each theme should answer: what is happening, why it matters, what is the size of prize, what is the fix.
Phase 5: Prioritize
Rank the themes. Use a simple impact/effort matrix.
- Quick wins: high impact, low effort. Do now.
- Strategic plays: high impact, high effort. Plan and resource.
- Maintenance: low impact, low effort. Backlog.
- Avoid: low impact, high effort. Drop.
Tie each theme to a measurable target (organic clicks, ranked keywords in target band, conversions from organic).
Phase 6: Deliver
Produce the rollup report. See references/audit-rollup-template.md.
Structure:
- Executive summary (1 page)
- Themes and recommendations (5-7 themes, 1 page each)
- Sub-audit findings (linked or appended)
- Roadmap (next 90 days)
Walk stakeholders through it. Get commitment to the next 90 days of work.
Workflow
- Charter the audit. 1-page scope, goal, stakeholders, format.
- Confirm Ahrefs MCP access. Verify the workspace has the target property and recent data.
- Pull all data. Run the gather list in phase 2. Document freshness.
- Run each sub-audit. Use the child skills. Each produces its own findings doc.
- Synthesize themes. 5-7 themes max. Each ties to an impact and a fix.
- Prioritize. Impact/effort matrix. Quick wins surface to the top.
- Draft the rollup. Use the template. Executive summary first.
- Review with the team. Pressure-test conclusions before stakeholder readout.
- Deliver. Walk stakeholders through. Get commitment to next 90 days.
- Schedule the next one. Audits decay. Rerun on a cadence.
Failure patterns
- Audit without a goal. Produces a 60-page document nobody reads. Charter the audit first.
- All findings, no themes. A list of 200 issues is data, not an audit. Synthesize into themes.
- Skipping the sub-audits. Running one big audit instead of six focused ones produces shallow analysis everywhere.
- No prioritization. "Here are 47 things to fix" gets nothing fixed. Rank them.
- Stale data. Ahrefs index updates on a delay. Note freshness. Do not draw conclusions from week-old movement.
- Tool worship. Ahrefs is one source. Search Console, analytics, and logs add ground truth. Triangulate.
- Audit-to-audit drift. Running every audit differently makes trends impossible to spot. Standardize the structure.
- No 90-day roadmap. Without a plan after the audit, the audit is shelfware.
- Solo audit. Audits done alone miss context. Pull in the people who own the work.
Output format
A rollup audit report with:
- Executive summary (1 page).
- Audit charter (scope, goal, methodology).
- Themes and recommendations (5-7 themes, each with what, why, size of prize, fix).
- Sub-audit appendix (linked outputs from each child skill).
- 90-day roadmap (sequenced work with owners and targets).
- Methodology notes (data sources, pull dates, caveats).
Total length: 15-30 pages including appendices. Executive summary readable in 5 minutes.
Reference files
references/audit-rollup-template.md- Template for the rollup report including executive summary, theme structure, and roadmap format.