When a prospect mentions a competitor, /competitive-brief builds a live battlecard with positioning and talk tracks — so you walk into the call ready. — Claude Skill
Een Claude-skill voor Claude Code door Anthropic✓ — uitvoeren met /competitive-brief in Claude·Bijgewerkt op 10 apr 2026
68% of deals involve at least one direct competitor, but 44% of sales teams don't know which competitors are in their deals. Your battlecards live in a Notion page last updated 6 months ago. A competitor launches a new feature on Tuesday — your rep finds out from the prospect on Wednesday.
Name the competitor. The skill researches both companies right now and builds a product comparison, pricing intel, differentiation matrix, talk tracks, and landmine questions.
Voor wie
Walk into competitive deals with positioning, talk tracks, and landmine questions built specifically for the prospect mentioning the competitor
Skills voor deze rol bekijkenResearch done, emails drafted, meetings booked. These skills multiply your output without sacrificing personalization.
Skills voor deze rol bekijkenInvoeropties
"How do we compare to [Competitor]?" — skill researches from public sources.
Voorbeeld
How do we compare to Gong?
- Standalone mode — works without CRM integration - Pricing: 60% lower at mid-market - Setup: 10 min vs 3-month implementation
- Call recording + transcription (native) - Enterprise brand recognition - Larger integration ecosystem
When prospect says: "Gong gives us call intelligence" You say: "Gong is great for call recording. We focus on what happens after the call — the follow-up, the CRM update, the competitive positioning. Most teams use both."
- "How long did Gong take to implement?" - "Are your reps actually using the insights, or just the recordings?" - "What happens to deal data that isn't in a recorded call?"
Verbeterde metrieken
Werkt met
Werkt overal
Name any competitor. The skill researches from public sources — product pages, pricing, reviews, news, job posts.
CRM + call data: pulls win/loss data and competitor mentions from transcripts. Battlecards include patterns from your own deals.
Klaar om Live battlecard te installeren?
Kies hoe je wilt beginnen.
Installeer en gebruik deze plugin lokaal op je computer.
Open een terminal op je computer en plak dit commando:
Bezoek de GitHub-repository en volg de installatie-instructies in de README.
Start Claude Code en typ het commando: