Compare 4 skills

These skills are complements, not substitutes — each one solves a different part of the workflow. Most teams use 2-3 of them together.

by Corey Haines

Churn Prevention

/churn-prevention

by Gooseworks

Google Search Ads Builder

/google-search-ads-builder

by Gooseworks

Search Ad Keyword Architect

/search-ad-keyword-architect

by Corey Haines

Signup Flow CRO

/signup-flow-cro

What it does

The fundamental kind of work this skill performs. Tells you whether two skills are doing the same job differently, or completely different jobs.

Type of work

Churn Prevention: monitor
Google Search Ads Builder: produce
Search Ad Keyword Architect: design
Signup Flow CRO: analyze

How often used

Churn Prevention: weekly
Google Search Ads Builder: event-driven
Search Ad Keyword Architect: quarterly
Signup Flow CRO: event-driven

Workflow stage

Churn Prevention: review
Google Search Ads Builder: setup
Search Ad Keyword Architect: setup
Signup Flow CRO: analysis

You get back

Churn Prevention: recommendation-list
Google Search Ads Builder: data-export
Search Ad Keyword Architect: document
Signup Flow CRO: recommendation-list

Who decides

Churn Prevention: advisory
Google Search Ads Builder: draft-for-review
Search Ad Keyword Architect: draft-for-review
Signup Flow CRO: advisory

Read / write behavior

Churn Prevention: —
Google Search Ads Builder: —
Search Ad Keyword Architect: —
Signup Flow CRO: —

Tools it bridges

Churn Prevention: —
Google Search Ads Builder: —
Search Ad Keyword Architect: —
Signup Flow CRO: —

Capabilities exposed

Churn Prevention: —
Google Search Ads Builder: —
Search Ad Keyword Architect: —
Signup Flow CRO: —

Growth motionrole

Churn Prevention: lifecycle
Google Search Ads Builder: paid-acquisition
Search Ad Keyword Architect: paid-acquisition
Signup Flow CRO: organic-cro

PMM functional arearole

Churn Prevention: lifecycle
Google Search Ads Builder: —
Search Ad Keyword Architect: —
Signup Flow CRO: —

Attribute	Churn Prevention	Google Search Ads Builder	Search Ad Keyword Architect	Signup Flow CRO
Type of work	monitor	produce	design	analyze
How often used	weekly	event-driven	quarterly	event-driven
Workflow stage	review	setup	setup	analysis
You get back	recommendation-list	data-export	document	recommendation-list
Who decides	advisory	draft-for-review	draft-for-review	advisory
Read / write behavior	—	—	—	—
Tools it bridges	—	—	—	—
Capabilities exposed	—	—	—	—
Growth motionrole	lifecycle	paid-acquisition	paid-acquisition	organic-cro
PMM functional arearole	lifecycle	—	—	—

Will it fit my setup

Whether the skill matches your tools, team size, deal size, and role. A great skill in the wrong context is useless.

What you provide

Churn Prevention: text, crm-data
Google Search Ads Builder: text
Search Ad Keyword Architect: text, url
Signup Flow CRO: url, text

Output formats

Churn Prevention: markdown
Google Search Ads Builder: csv
Search Ad Keyword Architect: markdown, csv
Signup Flow CRO: markdown

Human review

Churn Prevention: review-required
Google Search Ads Builder: approval-required
Search Ad Keyword Architect: approval-required
Signup Flow CRO: review-required

Data sensitivity

Churn Prevention: confidential
Google Search Ads Builder: internal
Search Ad Keyword Architect: public
Signup Flow CRO: internal

Channeldepartment

Churn Prevention: email, content
Google Search Ads Builder: paid-ads
Search Ad Keyword Architect: paid-ads, SEO
Signup Flow CRO: content, paid-ads

Funnel stagedepartment

Churn Prevention: retention
Google Search Ads Builder: acquisition
Search Ad Keyword Architect: acquisition
Signup Flow CRO: acquisition, activation

Content typedepartment

Churn Prevention: —
Google Search Ads Builder: ad-copy
Search Ad Keyword Architect: —
Signup Flow CRO: —

B2B / B2Cdepartment

Churn Prevention: B2B, B2C
Google Search Ads Builder: B2B
Search Ad Keyword Architect: B2B
Signup Flow CRO: B2B, B2C

Transport

Churn Prevention: —
Google Search Ads Builder: —
Search Ad Keyword Architect: —
Signup Flow CRO: —

Authentication

Churn Prevention: —
Google Search Ads Builder: —
Search Ad Keyword Architect: —
Signup Flow CRO: —

Scopes required

Churn Prevention: —
Google Search Ads Builder: —
Search Ad Keyword Architect: —
Signup Flow CRO: —

Can run locally

Churn Prevention: —
Google Search Ads Builder: —
Search Ad Keyword Architect: —
Signup Flow CRO: —

OS support

Churn Prevention: —
Google Search Ads Builder: —
Search Ad Keyword Architect: —
Signup Flow CRO: —

Needs internet

Churn Prevention: —
Google Search Ads Builder: —
Search Ad Keyword Architect: —
Signup Flow CRO: —

Ad platformsrole

Churn Prevention: —
Google Search Ads Builder: google-ads
Search Ad Keyword Architect: google-ads
Signup Flow CRO: —

Revenue model focusrole

Churn Prevention: saas-subscription
Google Search Ads Builder: —
Search Ad Keyword Architect: —
Signup Flow CRO: freemium, plg-self-serve

Output audiencerole

Churn Prevention: customers, product
Google Search Ads Builder: —
Search Ad Keyword Architect: —
Signup Flow CRO: —

Voice-of-customer sourcerole

Churn Prevention: —
Google Search Ads Builder: —
Search Ad Keyword Architect: —
Signup Flow CRO: —

Attribute	Churn Prevention	Google Search Ads Builder	Search Ad Keyword Architect	Signup Flow CRO
What you provide	text, crm-data	text	text, url	url, text
Output formats	markdown	csv	markdown, csv	markdown
Human review	review-required	approval-required	approval-required	review-required
Data sensitivity	confidential	internal	public	internal
Channeldepartment	email, content	paid-ads	paid-ads, SEO	content, paid-ads
Funnel stagedepartment	retention	acquisition	acquisition	acquisition, activation
Content typedepartment	—	ad-copy	—	—
B2B / B2Cdepartment	B2B, B2C	B2B	B2B	B2B, B2C
Transport	—	—	—	—
Authentication	—	—	—	—
Scopes required	—	—	—	—
Can run locally	—	—	—	—
OS support	—	—	—	—
Needs internet	—	—	—	—
Ad platformsrole	—	google-ads	google-ads	—
Revenue model focusrole	saas-subscription	—	—	freemium, plg-self-serve
Output audiencerole	customers, product	—	—	—
Voice-of-customer sourcerole	—	—	—	—

What makes it different

The methodologies, frameworks, jurisdictions, or channels this skill specializes in. This is where similar-looking skills reveal their actual angle.

Tool coverage

Churn Prevention: —
Google Search Ads Builder: —
Search Ad Keyword Architect: —
Signup Flow CRO: —

Adds features beyond the product API

Churn Prevention: —
Google Search Ads Builder: —
Search Ad Keyword Architect: —
Signup Flow CRO: —

Caching

Churn Prevention: —
Google Search Ads Builder: —
Search Ad Keyword Architect: —
Signup Flow CRO: —

Supports bulk / batched calls

Churn Prevention: —
Google Search Ads Builder: —
Search Ad Keyword Architect: —
Signup Flow CRO: —

Supports streaming responses

Churn Prevention: —
Google Search Ads Builder: —
Search Ad Keyword Architect: —
Signup Flow CRO: —

Optimization surfacerole

Churn Prevention: in-app, email
Google Search Ads Builder: ad-creative, ad-targeting
Search Ad Keyword Architect: ad-targeting
Signup Flow CRO: signup-flow

Experiment frameworkrole

Churn Prevention: —
Google Search Ads Builder: —
Search Ad Keyword Architect: —
Signup Flow CRO: —

PMM artifactrole

Churn Prevention: messaging-brief
Google Search Ads Builder: —
Search Ad Keyword Architect: —
Signup Flow CRO: —

Positioning frameworkrole

Churn Prevention: —
Google Search Ads Builder: —
Search Ad Keyword Architect: —
Signup Flow CRO: —

Attribute	Churn Prevention	Google Search Ads Builder	Search Ad Keyword Architect	Signup Flow CRO
Tool coverage	—	—	—	—
Adds features beyond the product API	—	—	—	—
Caching	—	—	—	—
Supports bulk / batched calls	—	—	—	—
Supports streaming responses	—	—	—	—
Optimization surfacerole	in-app, email	ad-creative, ad-targeting	ad-targeting	signup-flow
Experiment frameworkrole	—	—	—	—
PMM artifactrole	messaging-brief	—	—	—
Positioning frameworkrole	—	—	—	—

Cost & speed

How fast you get a result, how much setup it needs, how steep the learning curve. The price you pay before you find out if it works.

Time to first result

Churn Prevention: 20 min
Google Search Ads Builder: 30 min
Search Ad Keyword Architect: 30 min
Signup Flow CRO: 🟢15 min

Setup time

Churn Prevention: 10 min
Google Search Ads Builder: 5 min
Search Ad Keyword Architect: 10 min
Signup Flow CRO: 5 min

Complexity

Churn Prevention: intermediate
Google Search Ads Builder: intermediate
Search Ad Keyword Architect: expert
Signup Flow CRO: intermediate

Install complexity

Churn Prevention: —
Google Search Ads Builder: —
Search Ad Keyword Architect: —
Signup Flow CRO: —

Setup time

Churn Prevention: —
Google Search Ads Builder: —
Search Ad Keyword Architect: —
Signup Flow CRO: —

Auth setup time

Churn Prevention: —
Google Search Ads Builder: —
Search Ad Keyword Architect: —
Signup Flow CRO: —

Monthly cost

Churn Prevention: —
Google Search Ads Builder: —
Search Ad Keyword Architect: —
Signup Flow CRO: —

Pricing model

Churn Prevention: —
Google Search Ads Builder: —
Search Ad Keyword Architect: —
Signup Flow CRO: —

Attribute	Churn Prevention	Google Search Ads Builder	Search Ad Keyword Architect	Signup Flow CRO
Time to first result	20 min	30 min	30 min	🟢15 min
Setup time	10 min	5 min	10 min	5 min
Complexity	intermediate	intermediate	expert	intermediate
Install complexity	—	—	—	—
Setup time	—	—	—	—
Auth setup time	—	—	—	—
Monthly cost	—	—	—	—
Pricing model	—	—	—	—

What you get back

The measurable result. Time saved, accuracy improved, things detected, decisions enabled.

Skills that use it

Churn Prevention: —
Google Search Ads Builder: —
Search Ad Keyword Architect: —
Signup Flow CRO: —

Plugins that bundle it

Churn Prevention: —
Google Search Ads Builder: —
Search Ad Keyword Architect: —
Signup Flow CRO: —

Departments it supports

Churn Prevention: —
Google Search Ads Builder: —
Search Ad Keyword Architect: —
Signup Flow CRO: —

Attribute	Churn Prevention	Google Search Ads Builder	Search Ad Keyword Architect	Signup Flow CRO
Skills that use it	—	—	—	—
Plugins that bundle it	—	—	—	—
Departments it supports	—	—	—	—

Can I trust this

Publisher reputation, freshness of the skill, automated test coverage, install volume, user ratings. The gut-check before you commit.

Tests passing

Churn Prevention: —
Google Search Ads Builder: —
Search Ad Keyword Architect: —
Signup Flow CRO: —

Weekly installs

Churn Prevention: —
Google Search Ads Builder: —
Search Ad Keyword Architect: —
Signup Flow CRO: —

EF verified

Churn Prevention: —
Google Search Ads Builder: —
Search Ad Keyword Architect: —
Signup Flow CRO: —

MCP protocol version

Churn Prevention: —
Google Search Ads Builder: —
Search Ad Keyword Architect: —
Signup Flow CRO: —

License

Churn Prevention: —
Google Search Ads Builder: —
Search Ad Keyword Architect: —
Signup Flow CRO: —

Source

Churn Prevention: —
Google Search Ads Builder: —
Search Ad Keyword Architect: —
Signup Flow CRO: —

Days since last release

Churn Prevention: —
Google Search Ads Builder: —
Search Ad Keyword Architect: —
Signup Flow CRO: —

GitHub stars

Churn Prevention: —
Google Search Ads Builder: —
Search Ad Keyword Architect: —
Signup Flow CRO: —

Weekly installs

Churn Prevention: —
Google Search Ads Builder: —
Search Ad Keyword Architect: —
Signup Flow CRO: —

User rating

Churn Prevention: —
Google Search Ads Builder: —
Search Ad Keyword Architect: —
Signup Flow CRO: —

EF verified

Churn Prevention: —
Google Search Ads Builder: —
Search Ad Keyword Architect: —
Signup Flow CRO: —

Attribute	Churn Prevention	Google Search Ads Builder	Search Ad Keyword Architect	Signup Flow CRO
Tests passing	—	—	—	—
Weekly installs	—	—	—	—
EF verified	—	—	—	—
MCP protocol version	—	—	—	—
License	—	—	—	—
Source	—	—	—	—
Days since last release	—	—	—	—
GitHub stars	—	—	—	—
Weekly installs	—	—	—	—
User rating	—	—	—	—
EF verified	—	—	—	—

Verdict — which one should I pick?

Auto-generated from the rows above — not LLM prose.

Pick Churn Prevention if

weekly

Churn Prevention — Keep More Paying Customers

✓PMM artifact: messaging-brief
✓Revenue model focus: saas-subscription
✓Output audience: customers, product

Pick Google Search Ads Builder if

event-driven

Google Search Ads Builder — campaign-ready in 30 minutes

✓Content type: ad-copy
✓Ad platforms: google-ads

Pick Search Ad Keyword Architect if

quarterly

Search Ad Keyword Architect — keyword structure for paid search

✓Ad platforms: google-ads

Pick Signup Flow CRO if

event-driven

Signup Flow CRO — Convert More Trial Signups

✓Revenue model focus: freemium, plg-self-serve

💡 Most teams use 2-3 of these together — they're complements, not substitutes.

Empty cells (—) mean the publisher hasn't declared a value. We don't guess.