When a prospect mentions a competitor, /competitive-brief builds a live battlecard with positioning and talk tracks — so you walk into the call ready. — Claude Skill

Um Skill Claude para Claude Code por Anthropic — executar /competitive-brief no Claude·Atualizado em 10 de abr. de 2026

Compatível comClaude
VocêHoje

68% of deals involve at least one direct competitor, but 44% of sales teams don't know which competitors are in their deals. Your battlecards live in a Notion page last updated 6 months ago. A competitor launches a new feature on Tuesday — your rep finds out from the prospect on Wednesday.

Com /competitive-brief

Name the competitor. The skill researches both companies right now and builds a product comparison, pricing intel, differentiation matrix, talk tracks, and landmine questions.

1 Name the competitor2 Skill researches both companies3 Builds the battlecard4 Share with your team

Para quem é

Opções de entrada

Name competitor

"How do we compare to [Competitor]?" — skill researches from public sources.

Exemplo

Your question
How do we compare to Gong?
30 seconds later
Where You Win
- Standalone mode — works without CRM integration
- Pricing: 60% lower at mid-market
- Setup: 10 min vs 3-month implementation
Where They Win
- Call recording + transcription (native)
- Enterprise brand recognition
- Larger integration ecosystem
Talk Tracks
When prospect says: "Gong gives us call intelligence"
You say: "Gong is great for call recording. We focus on
what happens after the call — the follow-up, the CRM
update, the competitive positioning. Most teams use both."
Landmine Questions
- "How long did Gong take to implement?"
- "Are your reps actually using the insights, or just the recordings?"
- "What happens to deal data that isn't in a recorded call?"

Métricas que melhora

Battlecard Freshness
Battlecards researched on demand from current data — product pages, pricing, reviews, news, job posts.
Sales
Close Rate
Walk into competitive deals with positioning, talk tracks, and landmine questions ready.
Sales
Competitive Win Rate
Name a competitor → product comparison, pricing intel, differentiation matrix, talk tracks, and landmine questions.
Sales
Email Personalization Quality
Competitive positioning angles built into outreach when prospect uses a competitor.
Sales

Funciona com

Em qualquer lugar

Autônomo
Sem configuração necessária

Name any competitor. The skill researches from public sources — product pages, pricing, reviews, news, job posts.

Conectado
CRM + ferramentas integrados

CRM + call data: pulls win/loss data and competitor mentions from transcripts. Battlecards include patterns from your own deals.

Pronto para instalar Live battlecard?

Escolha como começar.

Executar no Claude Code
Grátis. Código aberto.

Instale e execute este plugin localmente no seu computador.

1
Instalar o Claude Code

Abra um terminal no seu computador e cole este comando:

2
Instalar o plugin

Visite o repositório no GitHub e siga as instruções de instalação no README.

3
Execute

Inicie o Claude Code e digite o comando:

depois
Usar no ElasticFlow
Recursos de equipe e colaboração

Workspaces compartilhados, analytics de uso e integrações gerenciadas.

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