When a prospect mentions a competitor, /competitive-brief builds a live battlecard with positioning and talk tracks — so you walk into the call ready. — Claude Skill

En Claude-skill för Claude Code av Anthropic — kör /competitive-brief i Claude·Uppdaterad 10 apr. 2026

Kompatibel medClaude
DuIdag

68% of deals involve at least one direct competitor, but 44% of sales teams don't know which competitors are in their deals. Your battlecards live in a Notion page last updated 6 months ago. A competitor launches a new feature on Tuesday — your rep finds out from the prospect on Wednesday.

Med /competitive-brief

Name the competitor. The skill researches both companies right now and builds a product comparison, pricing intel, differentiation matrix, talk tracks, and landmine questions.

1 Name the competitor2 Skill researches both companies3 Builds the battlecard4 Share with your team

För vem

Indatametoder

Name competitor

"How do we compare to [Competitor]?" — skill researches from public sources.

Exempel

Your question
How do we compare to Gong?
30 seconds later
Where You Win
- Standalone mode — works without CRM integration
- Pricing: 60% lower at mid-market
- Setup: 10 min vs 3-month implementation
Where They Win
- Call recording + transcription (native)
- Enterprise brand recognition
- Larger integration ecosystem
Talk Tracks
When prospect says: "Gong gives us call intelligence"
You say: "Gong is great for call recording. We focus on
what happens after the call — the follow-up, the CRM
update, the competitive positioning. Most teams use both."
Landmine Questions
- "How long did Gong take to implement?"
- "Are your reps actually using the insights, or just the recordings?"
- "What happens to deal data that isn't in a recorded call?"

Förbättrade mätvärden

Email Personalization Quality
Competitive positioning angles built into outreach when prospect uses a competitor.
Sales
Competitive Win Rate
Name a competitor → product comparison, pricing intel, differentiation matrix, talk tracks, and landmine questions.
Sales
Battlecard Freshness
Battlecards researched on demand from current data — product pages, pricing, reviews, news, job posts.
Sales
Close Rate
Walk into competitive deals with positioning, talk tracks, and landmine questions ready.
Sales

Fungerar med

Fungerar överallt

Fristående
Ingen installation krävs

Name any competitor. The skill researches from public sources — product pages, pricing, reviews, news, job posts.

Ansluten
CRM + verktyg integrerade

CRM + call data: pulls win/loss data and competitor mentions from transcripts. Battlecards include patterns from your own deals.

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Redo att installera Live battlecard?

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Kör i Claude Code
Gratis. Open source.

Installera och kör denna plugin lokalt på din dator.

1
Installera Claude Code

Öppna en terminal på din dator och klistra in detta kommando:

2
Installera pluginen

Besök GitHub-repot och följ installationsinstruktionerna i README.

3
Kör den

Starta Claude Code och skriv kommandot:

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