Compare 4 skills

These skills are complements, not substitutes — each one solves a different part of the workflow. Most teams use 2-3 of them together.

by Corey Haines

Content Strategy

/content-strategy

/schema-markup

/seo-audit

/site-architecture

What it does

The fundamental kind of work this skill performs. Tells you whether two skills are doing the same job differently, or completely different jobs.

Type of work

Content Strategy: design
Schema Markup: produce
SEO Audit: analyze
Site Architecture: design

How often used

Content Strategy: quarterly
Schema Markup: event-driven
SEO Audit: event-driven
Site Architecture: quarterly

Workflow stage

Content Strategy: setup
Schema Markup: execution
SEO Audit: analysis
Site Architecture: setup

You get back

Content Strategy: system-config
Schema Markup: document
SEO Audit: recommendation-list
Site Architecture: system-config

Who decides

Content Strategy: advisory
Schema Markup: draft-for-review
SEO Audit: advisory
Site Architecture: draft-for-review

Read / write behavior

Content Strategy: —
Schema Markup: —
SEO Audit: —
Site Architecture: —

Tools it bridges

Content Strategy: —
Schema Markup: —
SEO Audit: —
Site Architecture: —

Capabilities exposed

Content Strategy: —
Schema Markup: —
SEO Audit: —
Site Architecture: —

SEO disciplinerole

Content Strategy: —
Schema Markup: schema, technical
SEO Audit: technical, on-page, content
Site Architecture: technical

Content workstream phaserole

Content Strategy: strategy
Schema Markup: —
SEO Audit: —
Site Architecture: —

Attribute	Content Strategy	Schema Markup	SEO Audit	Site Architecture
Type of work	design	produce	analyze	design
How often used	quarterly	event-driven	event-driven	quarterly
Workflow stage	setup	execution	analysis	setup
You get back	system-config	document	recommendation-list	system-config
Who decides	advisory	draft-for-review	advisory	draft-for-review
Read / write behavior	—	—	—	—
Tools it bridges	—	—	—	—
Capabilities exposed	—	—	—	—
SEO disciplinerole	—	schema, technical	technical, on-page, content	technical
Content workstream phaserole	strategy	—	—	—

Will it fit my setup

Whether the skill matches your tools, team size, deal size, and role. A great skill in the wrong context is useless.

What you provide

Content Strategy: text
Schema Markup: url, text
SEO Audit: url, text
Site Architecture: url, text

Output formats

Content Strategy: markdown
Schema Markup: markdown, json
SEO Audit: markdown
Site Architecture: markdown

Human review

Content Strategy: review-required
Schema Markup: review-required
SEO Audit: review-required
Site Architecture: review-required

Data sensitivity

Content Strategy: internal
Schema Markup: public
SEO Audit: public
Site Architecture: public

Channeldepartment

Content Strategy: content, SEO, social
Schema Markup: SEO
SEO Audit: SEO
Site Architecture: SEO

Funnel stagedepartment

Content Strategy: awareness, acquisition, retention
Schema Markup: awareness
SEO Audit: awareness, acquisition
Site Architecture: awareness, acquisition

Content typedepartment

Content Strategy: blog, case-study, video-script
Schema Markup: —
SEO Audit: —
Site Architecture: —

B2B / B2Cdepartment

Content Strategy: B2B, B2C
Schema Markup: B2B, B2C
SEO Audit: B2B, B2C
Site Architecture: B2B, B2C

Transport

Content Strategy: —
Schema Markup: —
SEO Audit: —
Site Architecture: —

Authentication

Content Strategy: —
Schema Markup: —
SEO Audit: —
Site Architecture: —

Scopes required

Content Strategy: —
Schema Markup: —
SEO Audit: —
Site Architecture: —

Can run locally

Content Strategy: —
Schema Markup: —
SEO Audit: —
Site Architecture: —

OS support

Content Strategy: —
Schema Markup: —
SEO Audit: —
Site Architecture: —

Needs internet

Content Strategy: —
Schema Markup: —
SEO Audit: —
Site Architecture: —

Competitor lensrole

Content Strategy: —
Schema Markup: own-site-only
SEO Audit: own-site-only
Site Architecture: own-site-only

Voice sourcerole

Content Strategy: mixed
Schema Markup: —
SEO Audit: —
Site Architecture: —

Attribute	Content Strategy	Schema Markup	SEO Audit	Site Architecture
What you provide	text	url, text	url, text	url, text
Output formats	markdown	markdown, json	markdown	markdown
Human review	review-required	review-required	review-required	review-required
Data sensitivity	internal	public	public	public
Channeldepartment	content, SEO, social	SEO	SEO	SEO
Funnel stagedepartment	awareness, acquisition, retention	awareness	awareness, acquisition	awareness, acquisition
Content typedepartment	blog, case-study, video-script	—	—	—
B2B / B2Cdepartment	B2B, B2C	B2B, B2C	B2B, B2C	B2B, B2C
Transport	—	—	—	—
Authentication	—	—	—	—
Scopes required	—	—	—	—
Can run locally	—	—	—	—
OS support	—	—	—	—
Needs internet	—	—	—	—
Competitor lensrole	—	own-site-only	own-site-only	own-site-only
Voice sourcerole	mixed	—	—	—

What makes it different

The methodologies, frameworks, jurisdictions, or channels this skill specializes in. This is where similar-looking skills reveal their actual angle.

Tool coverage

Content Strategy: —
Schema Markup: —
SEO Audit: —
Site Architecture: —

Adds features beyond the product API

Content Strategy: —
Schema Markup: —
SEO Audit: —
Site Architecture: —

Caching

Content Strategy: —
Schema Markup: —
SEO Audit: —
Site Architecture: —

Supports bulk / batched calls

Content Strategy: —
Schema Markup: —
SEO Audit: —
Site Architecture: —

Supports streaming responses

Content Strategy: —
Schema Markup: —
SEO Audit: —
Site Architecture: —

SEO artifactrole

Content Strategy: —
Schema Markup: schema-code
SEO Audit: audit-report
Site Architecture: architecture-doc, sitemap-spec

SERP feature targetedrole

Content Strategy: —
Schema Markup: featured-snippet, paa
SEO Audit: none
Site Architecture: none

Content formatrole

Content Strategy: 4 items
Schema Markup: —
SEO Audit: —
Site Architecture: —

Attribute	Content Strategy	Schema Markup	SEO Audit	Site Architecture
Tool coverage	—	—	—	—
Adds features beyond the product API	—	—	—	—
Caching	—	—	—	—
Supports bulk / batched calls	—	—	—	—
Supports streaming responses	—	—	—	—
SEO artifactrole	—	schema-code	audit-report	architecture-doc, sitemap-spec
SERP feature targetedrole	—	featured-snippet, paa	none	none
Content formatrole	4 items	—	—	—

Cost & speed

How fast you get a result, how much setup it needs, how steep the learning curve. The price you pay before you find out if it works.

Time to first result

Content Strategy: 30 min
Schema Markup: 10 min
SEO Audit: 10 min
Site Architecture: 30 min

Setup time

Content Strategy: 15 min
Schema Markup: 5 min
SEO Audit: 🟢2 min
Site Architecture: 10 min

Complexity

Content Strategy: intermediate
Schema Markup: intermediate
SEO Audit: intermediate
Site Architecture: expert

Install complexity

Content Strategy: —
Schema Markup: —
SEO Audit: —
Site Architecture: —

Setup time

Content Strategy: —
Schema Markup: —
SEO Audit: —
Site Architecture: —

Auth setup time

Content Strategy: —
Schema Markup: —
SEO Audit: —
Site Architecture: —

Monthly cost

Content Strategy: —
Schema Markup: —
SEO Audit: —
Site Architecture: —

Pricing model

Content Strategy: —
Schema Markup: —
SEO Audit: —
Site Architecture: —

Production scalerole

Content Strategy: batch
Schema Markup: —
SEO Audit: —
Site Architecture: —

Attribute	Content Strategy	Schema Markup	SEO Audit	Site Architecture
Time to first result	30 min	10 min	10 min	30 min
Setup time	15 min	5 min	🟢2 min	10 min
Complexity	intermediate	intermediate	intermediate	expert
Install complexity	—	—	—	—
Setup time	—	—	—	—
Auth setup time	—	—	—	—
Monthly cost	—	—	—	—
Pricing model	—	—	—	—
Production scalerole	batch	—	—	—

What you get back

The measurable result. Time saved, accuracy improved, things detected, decisions enabled.

Skills that use it

Content Strategy: —
Schema Markup: —
SEO Audit: —
Site Architecture: —

Plugins that bundle it

Content Strategy: —
Schema Markup: —
SEO Audit: —
Site Architecture: —

Departments it supports

Content Strategy: —
Schema Markup: —
SEO Audit: —
Site Architecture: —

Content purposerole

Content Strategy: seo-traffic, thought-leadership, lead-generation
Schema Markup: —
SEO Audit: —
Site Architecture: —

Attribute	Content Strategy	Schema Markup	SEO Audit	Site Architecture
Skills that use it	—	—	—	—
Plugins that bundle it	—	—	—	—
Departments it supports	—	—	—	—
Content purposerole	seo-traffic, thought-leadership, lead-generation	—	—	—

Can I trust this

Publisher reputation, freshness of the skill, automated test coverage, install volume, user ratings. The gut-check before you commit.

Tests passing

Content Strategy: —
Schema Markup: —
SEO Audit: —
Site Architecture: —

Weekly installs

Content Strategy: —
Schema Markup: —
SEO Audit: —
Site Architecture: —

EF verified

Content Strategy: —
Schema Markup: —
SEO Audit: —
Site Architecture: —

MCP protocol version

Content Strategy: —
Schema Markup: —
SEO Audit: —
Site Architecture: —

License

Content Strategy: —
Schema Markup: —
SEO Audit: —
Site Architecture: —

Source

Content Strategy: —
Schema Markup: —
SEO Audit: —
Site Architecture: —

Days since last release

Content Strategy: —
Schema Markup: —
SEO Audit: —
Site Architecture: —

GitHub stars

Content Strategy: —
Schema Markup: —
SEO Audit: —
Site Architecture: —

Weekly installs

Content Strategy: —
Schema Markup: —
SEO Audit: —
Site Architecture: —

User rating

Content Strategy: —
Schema Markup: —
SEO Audit: —
Site Architecture: —

EF verified

Content Strategy: —
Schema Markup: —
SEO Audit: —
Site Architecture: —

Attribute	Content Strategy	Schema Markup	SEO Audit	Site Architecture
Tests passing	—	—	—	—
Weekly installs	—	—	—	—
EF verified	—	—	—	—
MCP protocol version	—	—	—	—
License	—	—	—	—
Source	—	—	—	—
Days since last release	—	—	—	—
GitHub stars	—	—	—	—
Weekly installs	—	—	—	—
User rating	—	—	—	—
EF verified	—	—	—	—

Verdict — which one should I pick?

Auto-generated from the rows above — not LLM prose.

Pick Content Strategy if

quarterly

Content Strategy — Know Exactly What to Publish

✓Content format: blog-post, landing-page +2
✓Content purpose: seo-traffic, thought-leadership +1
✓Content type: blog, case-study +1

Pick Schema Markup if

event-driven

Schema Markup — Earn Rich Snippets in Google Search

✓SEO artifact: schema-code
✓SERP feature targeted: featured-snippet, paa
✓Competitor lens: own-site-only

Pick SEO Audit if

event-driven

When your traffic drops or pages aren't ranking, /seo-audit finds the technical and on-page issues blocking your growth.

✓SEO artifact: audit-report
✓SERP feature targeted: none
✓Competitor lens: own-site-only

Pick Site Architecture if

quarterly

Site Architecture — Build a Site Structure That Scales

✓SEO artifact: architecture-doc, sitemap-spec
✓SERP feature targeted: none
✓Competitor lens: own-site-only

💡 Most teams use 2-3 of these together — they're complements, not substitutes.

Empty cells (—) mean the publisher hasn't declared a value. We don't guess.