Compare 4 skills

Attribute	Churn Prevention	Competitor Intelligence	Customer Research	Feature Launch Playbook
Type of work	monitor	monitor	analyze	produce
How often used	weekly	daily	quarterly	event-driven
Workflow stage	review	intake	analysis	execution
You get back	recommendation-list	document	recommendation-list	document
Who decides	advisory	advisory	advisory	draft-for-review
PMM functional arearole	lifecycle	competitive-intel	customer-research	launch

Will it fit my setup

Whether the skill matches your tools, team size, deal size, and role. A great skill in the wrong context is useless.

What you provide

Churn Prevention: text, crm-data
Competitor Intelligence: text, api-credentials
Customer Research: text, file-upload
Feature Launch Playbook: text

Output formats

Churn Prevention: markdown
Competitor Intelligence: markdown, email
Customer Research: markdown
Feature Launch Playbook: markdown

Human review

Churn Prevention: review-required
Competitor Intelligence: none
Customer Research: review-required
Feature Launch Playbook: review-required

Data sensitivity

Churn Prevention: confidential
Competitor Intelligence: public
Customer Research: confidential
Feature Launch Playbook: internal

Channeldepartment

Churn Prevention: email, content
Competitor Intelligence: social
Customer Research: content, email
Feature Launch Playbook: content, email, social

Funnel stagedepartment

Churn Prevention: retention
Competitor Intelligence: awareness, acquisition
Customer Research: acquisition, activation, retention
Feature Launch Playbook: awareness, activation

Content typedepartment

Churn Prevention: —
Competitor Intelligence: —
Customer Research: —
Feature Launch Playbook: email, social-post

B2B / B2Cdepartment

Churn Prevention: B2B, B2C
Competitor Intelligence: B2B
Customer Research: B2B, B2C
Feature Launch Playbook: B2B

Output audiencerole

Churn Prevention: customers, product
Competitor Intelligence: marketing
Customer Research: marketing, product
Feature Launch Playbook: marketing, sales

Voice-of-customer sourcerole

Churn Prevention: —
Competitor Intelligence: —
Customer Research: 4 items
Feature Launch Playbook: —

Attribute	Churn Prevention	Competitor Intelligence	Customer Research	Feature Launch Playbook
What you provide	text, crm-data	text, api-credentials	text, file-upload	text
Output formats	markdown	markdown, email	markdown	markdown
Human review	review-required	none	review-required	review-required
Data sensitivity	confidential	public	confidential	internal
Channeldepartment	email, content	social	content, email	content, email, social
Funnel stagedepartment	retention	awareness, acquisition	acquisition, activation, retention	awareness, activation
Content typedepartment	—	—	—	email, social-post
B2B / B2Cdepartment	B2B, B2C	B2B	B2B, B2C	B2B
Output audiencerole	customers, product	marketing	marketing, product	marketing, sales
Voice-of-customer sourcerole	—	—	4 items	—

What makes it different

The methodologies, frameworks, jurisdictions, or channels this skill specializes in. This is where similar-looking skills reveal their actual angle.

PMM artifactrole

Churn Prevention: messaging-brief
Competitor Intelligence: messaging-brief
Customer Research: persona-doc
Feature Launch Playbook: launch-plan

Positioning frameworkrole

Churn Prevention: —
Competitor Intelligence: —
Customer Research: —
Feature Launch Playbook: —

Attribute	Churn Prevention	Competitor Intelligence	Customer Research	Feature Launch Playbook
PMM artifactrole	messaging-brief	messaging-brief	persona-doc	launch-plan
Positioning frameworkrole	—	—	—	—

Cost & speed

How fast you get a result, how much setup it needs, how steep the learning curve. The price you pay before you find out if it works.

Time to first result

Churn Prevention: 20 min
Competitor Intelligence: 60 min
Customer Research: 30 min
Feature Launch Playbook: 🟢10 min

Setup time

Churn Prevention: 10 min
Competitor Intelligence: 30 min
Customer Research: 10 min
Feature Launch Playbook: 🟢0 min

Complexity

Churn Prevention: intermediate
Competitor Intelligence: expert
Customer Research: intermediate
Feature Launch Playbook: beginner

Attribute	Churn Prevention	Competitor Intelligence	Customer Research	Feature Launch Playbook
Time to first result	20 min	60 min	30 min	🟢10 min
Setup time	10 min	30 min	10 min	🟢0 min
Complexity	intermediate	expert	intermediate	beginner

Can I trust this

Publisher reputation, freshness of the skill, automated test coverage, install volume, user ratings. The gut-check before you commit.

Tests passing

Churn Prevention: —
Competitor Intelligence: —
Customer Research: —
Feature Launch Playbook: —

Weekly installs

Churn Prevention: —
Competitor Intelligence: —
Customer Research: —
Feature Launch Playbook: —

EF verified

Churn Prevention: —
Competitor Intelligence: —
Customer Research: —
Feature Launch Playbook: —

Attribute	Churn Prevention	Competitor Intelligence	Customer Research	Feature Launch Playbook
Tests passing	—	—	—	—
Weekly installs	—	—	—	—
EF verified	—	—	—	—

Verdict — which one should I pick?

Auto-generated from the rows above — not LLM prose.

Pick Churn Prevention if

weekly

Churn Prevention — Keep More Paying Customers

No unique differentiators in this comparison.

Pick Competitor Intelligence if

daily

Competitor Intel — daily competitor signal feed

No unique differentiators in this comparison.

Pick Customer Research if

quarterly

Customer Research — Find What Customers Actually Say

✓Voice-of-customer source: customer-interviews, reviews +2

Pick Feature Launch Playbook if

event-driven

Feature Launch Playbook — turn a spec into a launch kit

✓Content type: email, social-post

💡 Most teams use 2-3 of these together — they're complements, not substitutes.

Empty cells (—) mean the publisher hasn't declared a value. We don't guess.