Corey Haines

Community Publisher

Founder of Conversion Factory and Swipe Files. Marketing strategist building open-source AI skills for growth, conversion, and content teams.

Skills

34 skills

A/B Test Setup

Design statistically valid A/B tests that produce actionable results

AmplitudeGoogle AnalyticsActivation RateConversion Rate

Ad Creative

Generate ad headlines, descriptions, and copy variations at scale

Google AdsLinkedInAd CTRCPA

AI SEO

Optimize content to get cited by AI search engines and LLMs

AhrefsGoogle Search ConsoleAI VisibilityContent Quality

Analytics Tracking

Set up event tracking for GA4, GTM, Mixpanel, Segment

Google AnalyticsGoogle Tag ManagerAttribution AccuracyData Quality

Churn Prevention

Reduce churn by building cancellation flows, save offers, and win-back campaigns

AmplitudeHubSpotARPUChurn Rate

Cold Email Writing

Write B2B cold emails and follow-up sequences that get replies

ApolloHubSpotLead GenerationMeeting Rate

Competitor & Alternative Pages

Build competitor comparison and alternative pages that win at search and convert

AhrefsGoogle Search ConsoleConversion RateKeyword Rankings

Content Strategy

Plan a content strategy with topic clusters and a prioritized editorial calendar

AhrefsGoogle AnalyticsContent CoverageContent Quality

Copy Editing

Edit and sharpen existing marketing copy for clarity, tone, and conversion

Google DriveNotionBounce RateContent Quality

Copywriting

Write landing page and marketing copy that converts visitors into customers

Google AnalyticsHotjarBounce RateConversion Rate

Customer Research

Analyze customer interviews and reviews to find real buying insights

HubSpotMixpanelContent QualityConversion Rate

Email Sequence Design

Design multi-step email sequences that nurture leads and activate users

HubSpotMailchimpActivation RateClick Rate

Form CRO

Increase form completion rates by reducing friction and improving field design

ClearbitGoogle AnalyticsConversion RateForm Completion Rate

Free Tool Strategy (Engineering as Marketing)

Plan and spec a free tool that generates leads and earns backlinks

Google AnalyticsGoogle Search ConsoleEmail Capture RateLead Generation

Launch Strategy

Plan a product launch with a go-to-market timeline, channels, and messaging

Google AnalyticsHubSpotEmail List GrowthLaunch Signups

Lead Magnets

Create lead magnets that capture emails by delivering real upfront value

Google AdsGoogle AnalyticsEmail Capture RateEmail List Growth

Marketing Ideas for SaaS

Generate specific marketing tactics and growth ideas tailored to your SaaS

AhrefsGoogle AdsFollower GrowthLead Generation

Marketing Psychology & Mental Models

Apply behavioral psychology and mental models to improve marketing performance

Google AnalyticsHotjarConversion RateEngagement

Onboarding CRO

Optimize post-signup onboarding to increase activation and time-to-value

AmplitudeHotjarActivation RateChurn Rate

Page Conversion Rate Optimization (CRO)

Audit any marketing page and get specific fixes to increase conversion rate

Google AnalyticsHotjarBounce RateConversion Rate

Paid Ads

Plan and optimize paid ad campaigns across Google, Meta, and LinkedIn

Google AdsGoogle AnalyticsAd CTRCPA

Paywall and Upgrade Screen CRO

Convert free users to paid by optimizing paywalls and upgrade screens

AmplitudeHotjarARPUTrial-to-Paid

Popup CRO

Design and optimize popups and modals that capture leads without hurting UX

Google AnalyticsHotjarConversion RateEmail Capture Rate

Pricing Strategy

Design a pricing model, tiers, and value metric that maximizes revenue

AmplitudeHubSpotARPUChurn Rate

Product Marketing Context

Set up a shared product context file used by all marketing skills

HubSpotNotionConversion RateICP Clarity

Programmatic SEO

Build SEO page templates and data models that scale to hundreds of pages

AhrefsGoogle Search ConsoleIndexed PagesKeyword Rankings

Referral & Affiliate Programs

Design a referral or affiliate program that turns customers into growth channels

HubSpotStripeCPALead Generation

RevOps

Align marketing and sales around a clean lead lifecycle and pipeline

ApolloClearbitData QualityLead Generation

Sales Enablement

Create sales collateral that helps reps close deals faster

GongGoogle DriveClose RateCompetitive Win Rate

Schema Markup

Add JSON-LD schema markup to earn rich snippets and enhance search appearance

Google Search ConsoleScreaming FrogOrganic TrafficRankings

SEO Audit

Find technical and on-page issues blocking your rankings

Google PageSpeed InsightsGoogle Search ConsoleCore Web VitalsKeyword Rankings

Signup Flow CRO

Reduce signup drop-off by fixing registration flow friction and copy

AmplitudeGoogle AnalyticsActivation RateConversion Rate

Site Architecture

Plan website structure, navigation, and URL hierarchy to support SEO and UX

AhrefsGoogle Search ConsoleBounce RateCrawl Depth

Social Content

Write and plan social media posts for LinkedIn, Twitter, and other platforms

BufferGoogle AnalyticsEngagementFollower Growth