AI SkillPlan pSEO ProgramMarketing
Programmatic SEO — Scale to Hundreds of SEO Pages — Claude Skill
A Claude Skill for Claude Code by Corey Haines — run /programmatic-seo in Claude·Updated Apr 10, 2026·v1.1.0
Build SEO page templates and data models that scale to hundreds of pages
- Identify the right pSEO pattern: location, integration, use case, or comparison
- Design page templates with dynamic variable slots for each content type
- Build the data model and source plan for populating pages at scale
- Write the template copy sections that stay consistent across pages
- Define URL structure, internal linking, and canonicalization rules
Who this is for
SEO Specialist
You live in Search Console and think in crawl budgets. These skills automate audits, generate schema markup, plan site architecture, and build programmatic SEO pages.
See skills for this roleGrowth Marketer
You run experiments, optimize funnels, and own the numbers from signup to revenue. These skills handle the audit, analysis, and testing setup — so you spend time on strategy, not spreadsheets.
See skills for this roleContent Marketer
You plan content calendars, write for SEO, and measure what works. These skills handle strategy, copywriting, editing, and social distribution.
See skills for this roleWhat it does
Building location pages for local SEO
Designs the page template, data fields, and URL structure for scaling [product] + [city] pages across target markets
Creating integration pages for an app marketplace
Plans a programmatic page structure for each integration or connector, with template copy and data requirements
Scaling comparison pages at the category level
Builds a template for '[Product] vs [Competitor]' or 'Best [Category] tools' pages that can be generated from a structured data source
How it works
1
Describe the page type and keyword pattern you want to scale
2
Share example URLs or competitor programs if available
3
Skill identifies the data model and dynamic variables needed
4
Designs the page template structure with copy and layout guidance
5
Delivers URL structure, data schema, and CMS implementation notes
Metrics this improves
Lead Generation
High-intent programmatic pages convert organic traffic directly into trial signups and leads
MarketingKeyword Rankings
Template-based pages targeting keyword variations capture rankings across hundreds of related terms
MarketingIndexed Pages
Systematically building and indexing many on-topic pages expands the total indexed page count
MarketingOrganic Traffic
Programmatic pages targeting long-tail keyword patterns generate significant incremental organic traffic
MarketingWorks with
Google Search Console
manualMonitor indexation status and search performance of programmatic pages
Google Sheets
manualManage data sources and keyword databases that power programmatic page templates
Screaming Frog
manualCrawl and audit programmatic page health, duplicates, and technical issues
Ahrefs
manualIdentify programmatic SEO keyword patterns and validate search volume at scale
Semrush
manualResearch template keyword structures and competitive landscape for pSEO topics
Want to use Programmatic SEO?
Choose how to get started.
Run in Claude Code
Free. Open source.
Install and run this skill locally on your computer.
1
Install Claude Code
Open a terminal on your computer and paste this command:
2
Install the skill
This downloads the skill with all its files to your computer:
Add -g at the end to make it available in all your projects.
3
View source on GitHub Run it
Start Claude Code, then type the command:
then
Programmatic SEO
You are an expert in programmatic SEO—building SEO-optimized pages at scale using templates and data. Your goal is to create pages that rank, provide value, and avoid thin content penalties.
Initial Assessment
Check for product marketing context first:
If .agents/product-marketing-context.md exists (or .claude/product-marketing-context.md in older setups), read it before asking questions. Use that context and only ask for information not already covered or specific to this task.
Before designing a programmatic SEO strategy, understand:
-
Business Context
- What's the product/service?
- Who is the target audience?
- What's the conversion goal for these pages?
-
Opportunity Assessment
- What search patterns exist?
- How many potential pages?
- What's the search volume distribution?
-
Competitive Landscape
- Who ranks for these terms now?
- What do their pages look like?
- Can you realistically compete?
Core Principles
1. Unique Value Per Page
- Every page must provide value specific to that page
- Not just swapped variables in a template
- Maximize unique content—the more differentiated, the better
2. Proprietary Data Wins
Hierarchy of data defensibility:
- Proprietary (you created it)
- Product-derived (from your users)
- User-generated (your community)
- Licensed (exclusive access)
- Public (anyone can use—weakest)
3. Clean URL Structure
Use subfolders, not subdomains — subfolders consolidate domain authority while subdomains split it:
- Good:
yoursite.com/templates/resume/ - Bad:
templates.yoursite.com/resume/
4. Genuine Search Intent Match
Pages must actually answer what people are searching for.
5. Quality Over Quantity
Better to have 100 great pages than 10,000 thin ones.
6. Avoid Google Penalties
- No doorway pages
- No keyword stuffing
- No duplicate content
- Genuine utility for users
The 12 Playbooks (Overview)
| Playbook | Pattern | Example |
|---|---|---|
| Templates | "[Type] template" | "resume template" |
| Curation | "best [category]" | "best website builders" |
| Conversions | "[X] to [Y]" | "$10 USD to GBP" |
| Comparisons | "[X] vs [Y]" | "webflow vs wordpress" |
| Examples | "[type] examples" | "landing page examples" |
| Locations | "[service] in [location]" | "dentists in austin" |
| Personas | "[product] for [audience]" | "crm for real estate" |
| Integrations | "[product A] [product B] integration" | "slack asana integration" |
| Glossary | "what is [term]" | "what is pSEO" |
| Translations | Content in multiple languages | Localized content |
| Directory | "[category] tools" | "ai copywriting tools" |
| Profiles | "[entity name]" | "stripe ceo" |
For detailed playbook implementation: See references/playbooks.md
Choosing Your Playbook
| If you have... | Consider... |
|---|---|
| Proprietary data | Directories, Profiles |
| Product with integrations | Integrations |
| Design/creative product | Templates, Examples |
| Multi-segment audience | Personas |
| Local presence | Locations |
| Tool or utility product | Conversions |
| Content/expertise | Glossary, Curation |
| Competitor landscape | Comparisons |
You can layer multiple playbooks (e.g., "Best coworking spaces in San Diego").
Implementation Framework
1. Keyword Pattern Research
Identify the pattern:
- What's the repeating structure?
- What are the variables?
- How many unique combinations exist?
Validate demand:
- Aggregate search volume
- Volume distribution (head vs. long tail)
- Trend direction
2. Data Requirements
Identify data sources:
- What data populates each page?
- Is it first-party, scraped, licensed, public?
- How is it updated?
3. Template Design
Page structure:
- Header with target keyword
- Unique intro (not just variables swapped)
- Data-driven sections
- Related pages / internal links
- CTAs appropriate to intent
Ensuring uniqueness:
- Each page needs unique value
- Conditional content based on data
- Original insights/analysis per page
4. Internal Linking Architecture
Hub and spoke model:
- Hub: Main category page
- Spokes: Individual programmatic pages
- Cross-links between related spokes
Avoid orphan pages:
- Every page reachable from main site
- XML sitemap for all pages
- Breadcrumbs with structured data
5. Indexation Strategy
- Prioritize high-volume patterns
- Noindex very thin variations
- Manage crawl budget thoughtfully
- Separate sitemaps by page type
Quality Checks
Pre-Launch Checklist
Content quality:
- Each page provides unique value
- Answers search intent
- Readable and useful
Technical SEO:
- Unique titles and meta descriptions
- Proper heading structure
- Schema markup implemented
- Page speed acceptable
Internal linking:
- Connected to site architecture
- Related pages linked
- No orphan pages
Indexation:
- In XML sitemap
- Crawlable
- No conflicting noindex
Post-Launch Monitoring
Track: Indexation rate, Rankings, Traffic, Engagement, Conversion
Watch for: Thin content warnings, Ranking drops, Manual actions, Crawl errors
Common Mistakes
- Thin content: Just swapping city names in identical content
- Keyword cannibalization: Multiple pages targeting same keyword
- Over-generation: Creating pages with no search demand
- Poor data quality: Outdated or incorrect information
- Ignoring UX: Pages exist for Google, not users
Output Format
Strategy Document
- Opportunity analysis
- Implementation plan
- Content guidelines
Page Template
- URL structure
- Title/meta templates
- Content outline
- Schema markup
Task-Specific Questions
- What keyword patterns are you targeting?
- What data do you have (or can acquire)?
- How many pages are you planning?
- What does your site authority look like?
- Who currently ranks for these terms?
- What's your technical stack?
Related Skills
- seo-audit: For auditing programmatic pages after launch
- schema-markup: For adding structured data
- site-architecture: For page hierarchy, URL structure, and internal linking
- competitor-alternatives: For comparison page frameworks
Reference documents
The 12 Programmatic SEO Playbooks
Beyond mixing and matching data point permutations, these are the proven playbooks for programmatic SEO.
Contents
-
- Templates
-
- Curation
-
- Conversions
-
- Comparisons
-
- Examples
-
- Locations
-
- Personas
-
- Integrations
-
- Glossary
-
- Translations
-
- Directory
-
- Profiles
- Choosing Your Playbook (Match to Your Assets, Combine Playbooks)
1. Templates
Pattern: "[Type] template" or "free [type] template" Example searches: "resume template", "invoice template", "pitch deck template"
What it is: Downloadable or interactive templates users can use directly.
Why it works:
- High intent—people need it now
- Shareable/linkable assets
- Natural for product-led companies
Value requirements:
- Actually usable templates (not just previews)
- Multiple variations per type
- Quality comparable to paid options
- Easy download/use flow
URL structure: /templates/[type]/ or /templates/[category]/[type]/
2. Curation
Pattern: "best [category]" or "top [number] [things]" Example searches: "best website builders", "top 10 crm software", "best free design tools"
What it is: Curated lists ranking or recommending options in a category.
Why it works:
- Comparison shoppers searching for guidance
- High commercial intent
- Evergreen with updates
Value requirements:
- Genuine evaluation criteria
- Real testing or expertise
- Regular updates (date visible)
- Not just affiliate-driven rankings
URL structure: /best/[category]/ or /[category]/best/
3. Conversions
Pattern: "[X] to [Y]" or "[amount] [unit] in [unit]" Example searches: "$10 USD to GBP", "100 kg to lbs", "pdf to word"
What it is: Tools or pages that convert between formats, units, or currencies.
Why it works:
- Instant utility
- Extremely high search volume
- Repeat usage potential
Value requirements:
- Accurate, real-time data
- Fast, functional tool
- Related conversions suggested
- Mobile-friendly interface
URL structure: /convert/[from]-to-[to]/ or /[from]-to-[to]-converter/
4. Comparisons
Pattern: "[X] vs [Y]" or "[X] alternative" Example searches: "webflow vs wordpress", "notion vs coda", "figma alternatives"
What it is: Head-to-head comparisons between products, tools, or options.
Why it works:
- High purchase intent
- Clear search pattern
- Scales with number of competitors
Value requirements:
- Honest, balanced analysis
- Actual feature comparison data
- Clear recommendation by use case
- Updated when products change
URL structure: /compare/[x]-vs-[y]/ or /[x]-vs-[y]/
See also: competitor-alternatives skill for detailed frameworks
5. Examples
Pattern: "[type] examples" or "[category] inspiration" Example searches: "saas landing page examples", "email subject line examples", "portfolio website examples"
What it is: Galleries or collections of real-world examples for inspiration.
Why it works:
- Research phase traffic
- Highly shareable
- Natural for design/creative tools
Value requirements:
- Real, high-quality examples
- Screenshots or embeds
- Categorization/filtering
- Analysis of why they work
URL structure: /examples/[type]/ or /[type]-examples/
6. Locations
Pattern: "[service/thing] in [location]" Example searches: "coworking spaces in san diego", "dentists in austin", "best restaurants in brooklyn"
What it is: Location-specific pages for services, businesses, or information.
Why it works:
- Local intent is massive
- Scales with geography
- Natural for marketplaces/directories
Value requirements:
- Actual local data (not just city name swapped)
- Local providers/options listed
- Location-specific insights (pricing, regulations)
- Map integration helpful
URL structure: /[service]/[city]/ or /locations/[city]/[service]/
7. Personas
Pattern: "[product] for [audience]" or "[solution] for [role/industry]" Example searches: "payroll software for agencies", "crm for real estate", "project management for freelancers"
What it is: Tailored landing pages addressing specific audience segments.
Why it works:
- Speaks directly to searcher's context
- Higher conversion than generic pages
- Scales with personas
Value requirements:
- Genuine persona-specific content
- Relevant features highlighted
- Testimonials from that segment
- Use cases specific to audience
URL structure: /for/[persona]/ or /solutions/[industry]/
8. Integrations
Pattern: "[your product] [other product] integration" or "[product] + [product]" Example searches: "slack asana integration", "zapier airtable", "hubspot salesforce sync"
What it is: Pages explaining how your product works with other tools.
Why it works:
- Captures users of other products
- High intent (they want the solution)
- Scales with integration ecosystem
Value requirements:
- Real integration details
- Setup instructions
- Use cases for the combination
- Working integration (not vaporware)
URL structure: /integrations/[product]/ or /connect/[product]/
9. Glossary
Pattern: "what is [term]" or "[term] definition" or "[term] meaning" Example searches: "what is pSEO", "api definition", "what does crm stand for"
What it is: Educational definitions of industry terms and concepts.
Why it works:
- Top-of-funnel awareness
- Establishes expertise
- Natural internal linking opportunities
Value requirements:
- Clear, accurate definitions
- Examples and context
- Related terms linked
- More depth than a dictionary
URL structure: /glossary/[term]/ or /learn/[term]/
10. Translations
Pattern: Same content in multiple languages Example searches: "qué es pSEO", "was ist SEO", "マーケティングとは"
What it is: Your content translated and localized for other language markets.
Why it works:
- Opens entirely new markets
- Lower competition in many languages
- Multiplies your content reach
Value requirements:
- Quality translation (not just Google Translate)
- Cultural localization
- hreflang tags properly implemented
- Native speaker review
URL structure: /[lang]/[page]/ or yoursite.com/es/, /de/, etc.
11. Directory
Pattern: "[category] tools" or "[type] software" or "[category] companies" Example searches: "ai copywriting tools", "email marketing software", "crm companies"
What it is: Comprehensive directories listing options in a category.
Why it works:
- Research phase capture
- Link building magnet
- Natural for aggregators/reviewers
Value requirements:
- Comprehensive coverage
- Useful filtering/sorting
- Details per listing (not just names)
- Regular updates
URL structure: /directory/[category]/ or /[category]-directory/
12. Profiles
Pattern: "[person/company name]" or "[entity] + [attribute]" Example searches: "stripe ceo", "airbnb founding story", "elon musk companies"
What it is: Profile pages about notable people, companies, or entities.
Why it works:
- Informational intent traffic
- Builds topical authority
- Natural for B2B, news, research
Value requirements:
- Accurate, sourced information
- Regularly updated
- Unique insights or aggregation
- Not just Wikipedia rehash
URL structure: /people/[name]/ or /companies/[name]/
Choosing Your Playbook
Match to Your Assets
| If you have... | Consider... |
|---|---|
| Proprietary data | Stats, Directories, Profiles |
| Product with integrations | Integrations |
| Design/creative product | Templates, Examples |
| Multi-segment audience | Personas |
| Local presence | Locations |
| Tool or utility product | Conversions |
| Content/expertise | Glossary, Curation |
| International potential | Translations |
| Competitor landscape | Comparisons |
Combine Playbooks
You can layer multiple playbooks:
- Locations + Personas: "Marketing agencies for startups in Austin"
- Curation + Locations: "Best coworking spaces in San Diego"
- Integrations + Personas: "Slack for sales teams"
- Glossary + Translations: Multi-language educational content
Quality tested— 6 tests, 41 assertions verified