Founder of Conversion Factory and Swipe Files. Marketing strategist building open-source AI skills for growth, conversion, and content teams.
Design statistically valid A/B tests that produce actionable results
Generate ad headlines, descriptions, and copy variations at scale
Optimize content to get cited by AI search engines and LLMs
Set up event tracking for GA4, GTM, Mixpanel, Segment
Reduce churn by building cancellation flows, save offers, and win-back campaigns
Write B2B cold emails and follow-up sequences that get replies
Build competitor comparison and alternative pages that win at search and convert
Plan a content strategy with topic clusters and a prioritized editorial calendar
Edit and sharpen existing marketing copy for clarity, tone, and conversion
Write landing page and marketing copy that converts visitors into customers
Analyze customer interviews and reviews to find real buying insights
Design multi-step email sequences that nurture leads and activate users
Increase form completion rates by reducing friction and improving field design
Plan and spec a free tool that generates leads and earns backlinks
Plan a product launch with a go-to-market timeline, channels, and messaging
Create lead magnets that capture emails by delivering real upfront value
Generate specific marketing tactics and growth ideas tailored to your SaaS
Apply behavioral psychology and mental models to improve marketing performance
Optimize post-signup onboarding to increase activation and time-to-value
Audit any marketing page and get specific fixes to increase conversion rate
Plan and optimize paid ad campaigns across Google, Meta, and LinkedIn
Convert free users to paid by optimizing paywalls and upgrade screens
Design and optimize popups and modals that capture leads without hurting UX
Design a pricing model, tiers, and value metric that maximizes revenue
Set up a shared product context file used by all marketing skills
Build SEO page templates and data models that scale to hundreds of pages
Design a referral or affiliate program that turns customers into growth channels
Align marketing and sales around a clean lead lifecycle and pipeline
Create sales collateral that helps reps close deals faster
Add JSON-LD schema markup to earn rich snippets and enhance search appearance
Find technical and on-page issues blocking your rankings
Reduce signup drop-off by fixing registration flow friction and copy
Plan website structure, navigation, and URL hierarchy to support SEO and UX
Write and plan social media posts for LinkedIn, Twitter, and other platforms