Compare 4 skills

These skills are complements, not substitutes — each one solves a different part of the workflow. Most teams use 2-3 of them together.

by Corey Haines

AI SEO

/ai-seo

/schema-markup

/seo-audit

Topical Authority Mapper

/topical-authority-mapper

What it does

The fundamental kind of work this skill performs. Tells you whether two skills are doing the same job differently, or completely different jobs.

Type of work

AI SEO: design
Schema Markup: produce
SEO Audit: analyze
Topical Authority Mapper: design

How often used

AI SEO: quarterly
Schema Markup: event-driven
SEO Audit: event-driven
Topical Authority Mapper: quarterly

Workflow stage

AI SEO: setup
Schema Markup: execution
SEO Audit: analysis
Topical Authority Mapper: setup

You get back

AI SEO: recommendation-list
Schema Markup: document
SEO Audit: recommendation-list
Topical Authority Mapper: document

Who decides

AI SEO: advisory
Schema Markup: draft-for-review
SEO Audit: advisory
Topical Authority Mapper: draft-for-review

Read / write behavior

AI SEO: —
Schema Markup: —
SEO Audit: —
Topical Authority Mapper: —

Tools it bridges

AI SEO: —
Schema Markup: —
SEO Audit: —
Topical Authority Mapper: —

Capabilities exposed

AI SEO: —
Schema Markup: —
SEO Audit: —
Topical Authority Mapper: —

SEO disciplinerole

AI SEO: ai-search, content
Schema Markup: schema, technical
SEO Audit: technical, on-page, content
Topical Authority Mapper: topical, content

Attribute	AI SEO	Schema Markup	SEO Audit	Topical Authority Mapper
Type of work	design	produce	analyze	design
How often used	quarterly	event-driven	event-driven	quarterly
Workflow stage	setup	execution	analysis	setup
You get back	recommendation-list	document	recommendation-list	document
Who decides	advisory	draft-for-review	advisory	draft-for-review
Read / write behavior	—	—	—	—
Tools it bridges	—	—	—	—
Capabilities exposed	—	—	—	—
SEO disciplinerole	ai-search, content	schema, technical	technical, on-page, content	topical, content

Will it fit my setup

Whether the skill matches your tools, team size, deal size, and role. A great skill in the wrong context is useless.

What you provide

AI SEO: url, text
Schema Markup: url, text
SEO Audit: url, text
Topical Authority Mapper: text

Output formats

AI SEO: markdown
Schema Markup: markdown, json
SEO Audit: markdown
Topical Authority Mapper: markdown

Human review

AI SEO: review-required
Schema Markup: review-required
SEO Audit: review-required
Topical Authority Mapper: approval-required

Data sensitivity

AI SEO: public
Schema Markup: public
SEO Audit: public
Topical Authority Mapper: public

Channeldepartment

AI SEO: SEO, content
Schema Markup: SEO
SEO Audit: SEO
Topical Authority Mapper: SEO, content

Funnel stagedepartment

AI SEO: awareness
Schema Markup: awareness
SEO Audit: awareness, acquisition
Topical Authority Mapper: awareness, acquisition

Content typedepartment

AI SEO: blog, landing-page
Schema Markup: —
SEO Audit: —
Topical Authority Mapper: blog

B2B / B2Cdepartment

AI SEO: B2B, B2C
Schema Markup: B2B, B2C
SEO Audit: B2B, B2C
Topical Authority Mapper: B2B

Transport

AI SEO: —
Schema Markup: —
SEO Audit: —
Topical Authority Mapper: —

Authentication

AI SEO: —
Schema Markup: —
SEO Audit: —
Topical Authority Mapper: —

Scopes required

AI SEO: —
Schema Markup: —
SEO Audit: —
Topical Authority Mapper: —

Can run locally

AI SEO: —
Schema Markup: —
SEO Audit: —
Topical Authority Mapper: —

OS support

AI SEO: —
Schema Markup: —
SEO Audit: —
Topical Authority Mapper: —

Needs internet

AI SEO: —
Schema Markup: —
SEO Audit: —
Topical Authority Mapper: —

Competitor lensrole

AI SEO: own-site-only
Schema Markup: own-site-only
SEO Audit: own-site-only
Topical Authority Mapper: competitor-comparison

Attribute	AI SEO	Schema Markup	SEO Audit	Topical Authority Mapper
What you provide	url, text	url, text	url, text	text
Output formats	markdown	markdown, json	markdown	markdown
Human review	review-required	review-required	review-required	approval-required
Data sensitivity	public	public	public	public
Channeldepartment	SEO, content	SEO	SEO	SEO, content
Funnel stagedepartment	awareness	awareness	awareness, acquisition	awareness, acquisition
Content typedepartment	blog, landing-page	—	—	blog
B2B / B2Cdepartment	B2B, B2C	B2B, B2C	B2B, B2C	B2B
Transport	—	—	—	—
Authentication	—	—	—	—
Scopes required	—	—	—	—
Can run locally	—	—	—	—
OS support	—	—	—	—
Needs internet	—	—	—	—
Competitor lensrole	own-site-only	own-site-only	own-site-only	competitor-comparison

What makes it different

The methodologies, frameworks, jurisdictions, or channels this skill specializes in. This is where similar-looking skills reveal their actual angle.

Tool coverage

AI SEO: —
Schema Markup: —
SEO Audit: —
Topical Authority Mapper: —

Adds features beyond the product API

AI SEO: —
Schema Markup: —
SEO Audit: —
Topical Authority Mapper: —

Caching

AI SEO: —
Schema Markup: —
SEO Audit: —
Topical Authority Mapper: —

Supports bulk / batched calls

AI SEO: —
Schema Markup: —
SEO Audit: —
Topical Authority Mapper: —

Supports streaming responses

AI SEO: —
Schema Markup: —
SEO Audit: —
Topical Authority Mapper: —

SEO artifactrole

AI SEO: audit-report, content-brief
Schema Markup: schema-code
SEO Audit: audit-report
Topical Authority Mapper: topic-map

SERP feature targetedrole

AI SEO: ai-overview
Schema Markup: featured-snippet, paa
SEO Audit: none
Topical Authority Mapper: none

Attribute	AI SEO	Schema Markup	SEO Audit	Topical Authority Mapper
Tool coverage	—	—	—	—
Adds features beyond the product API	—	—	—	—
Caching	—	—	—	—
Supports bulk / batched calls	—	—	—	—
Supports streaming responses	—	—	—	—
SEO artifactrole	audit-report, content-brief	schema-code	audit-report	topic-map
SERP feature targetedrole	ai-overview	featured-snippet, paa	none	none

Cost & speed

How fast you get a result, how much setup it needs, how steep the learning curve. The price you pay before you find out if it works.

Time to first result

AI SEO: 15 min
Schema Markup: 10 min
SEO Audit: 10 min
Topical Authority Mapper: 45 min

Setup time

AI SEO: 5 min
Schema Markup: 5 min
SEO Audit: 🟢2 min
Topical Authority Mapper: 15 min

Complexity

AI SEO: intermediate
Schema Markup: intermediate
SEO Audit: intermediate
Topical Authority Mapper: expert

Install complexity

AI SEO: —
Schema Markup: —
SEO Audit: —
Topical Authority Mapper: —

Setup time

AI SEO: —
Schema Markup: —
SEO Audit: —
Topical Authority Mapper: —

Auth setup time

AI SEO: —
Schema Markup: —
SEO Audit: —
Topical Authority Mapper: —

Monthly cost

AI SEO: —
Schema Markup: —
SEO Audit: —
Topical Authority Mapper: —

Pricing model

AI SEO: —
Schema Markup: —
SEO Audit: —
Topical Authority Mapper: —

Attribute	AI SEO	Schema Markup	SEO Audit	Topical Authority Mapper
Time to first result	15 min	10 min	10 min	45 min
Setup time	5 min	5 min	🟢2 min	15 min
Complexity	intermediate	intermediate	intermediate	expert
Install complexity	—	—	—	—
Setup time	—	—	—	—
Auth setup time	—	—	—	—
Monthly cost	—	—	—	—
Pricing model	—	—	—	—

What you get back

The measurable result. Time saved, accuracy improved, things detected, decisions enabled.

Skills that use it

AI SEO: —
Schema Markup: —
SEO Audit: —
Topical Authority Mapper: —

Plugins that bundle it

AI SEO: —
Schema Markup: —
SEO Audit: —
Topical Authority Mapper: —

Departments it supports

AI SEO: —
Schema Markup: —
SEO Audit: —
Topical Authority Mapper: —

Attribute	AI SEO	Schema Markup	SEO Audit	Topical Authority Mapper
Skills that use it	—	—	—	—
Plugins that bundle it	—	—	—	—
Departments it supports	—	—	—	—

Can I trust this

Publisher reputation, freshness of the skill, automated test coverage, install volume, user ratings. The gut-check before you commit.

Tests passing

AI SEO: —
Schema Markup: —
SEO Audit: —
Topical Authority Mapper: —

Weekly installs

AI SEO: —
Schema Markup: —
SEO Audit: —
Topical Authority Mapper: —

EF verified

AI SEO: —
Schema Markup: —
SEO Audit: —
Topical Authority Mapper: —

MCP protocol version

AI SEO: —
Schema Markup: —
SEO Audit: —
Topical Authority Mapper: —

License

AI SEO: —
Schema Markup: —
SEO Audit: —
Topical Authority Mapper: —

Source

AI SEO: —
Schema Markup: —
SEO Audit: —
Topical Authority Mapper: —

Days since last release

AI SEO: —
Schema Markup: —
SEO Audit: —
Topical Authority Mapper: —

GitHub stars

AI SEO: —
Schema Markup: —
SEO Audit: —
Topical Authority Mapper: —

Weekly installs

AI SEO: —
Schema Markup: —
SEO Audit: —
Topical Authority Mapper: —

User rating

AI SEO: —
Schema Markup: —
SEO Audit: —
Topical Authority Mapper: —

EF verified

AI SEO: —
Schema Markup: —
SEO Audit: —
Topical Authority Mapper: —

Attribute	AI SEO	Schema Markup	SEO Audit	Topical Authority Mapper
Tests passing	—	—	—	—
Weekly installs	—	—	—	—
EF verified	—	—	—	—
MCP protocol version	—	—	—	—
License	—	—	—	—
Source	—	—	—	—
Days since last release	—	—	—	—
GitHub stars	—	—	—	—
Weekly installs	—	—	—	—
User rating	—	—	—	—
EF verified	—	—	—	—

Verdict — which one should I pick?

Auto-generated from the rows above — not LLM prose.

Pick AI SEO if

quarterly

AI SEO — Get Cited in AI-Generated Answers

✓Content type: blog, landing-page

Pick Schema Markup if

event-driven

Schema Markup — Earn Rich Snippets in Google Search

No unique differentiators in this comparison.

Pick SEO Audit if

event-driven

When your traffic drops or pages aren't ranking, /seo-audit finds the technical and on-page issues blocking your growth.

No unique differentiators in this comparison.

Pick Topical Authority Mapper if

quarterly

Topical Authority Mapper — build real authority, not random posts

✓Content type: blog

💡 Most teams use 2-3 of these together — they're complements, not substitutes.

Empty cells (—) mean the publisher hasn't declared a value. We don't guess.