Growth & Retention
5 metrics · 17 skills · Marketing
Metrics that track user acquisition, retention, and viral growth
Acquiring users fast but losing them faster — growth without retention is a leak
Churn Rate
Percentage of customers who stop using the product in a given period
✕Customers leave and you find out too late
✓At-risk accounts flagged 30 days before they churn
3 skills
Lead Generation
Number of qualified potential customers generated
✕Pipeline depends on one or two channels
✓Diversified lead sources with predictable monthly volume
11 skills
Referral Rate
Percentage of users who refer others to the product
✕Happy customers but zero word-of-mouth
✓Referral program that turns users into advocates
1 skill
Save Rate
Percentage of at-risk users retained through intervention
✕Cancellation requests go straight through
✓Targeted save offers retain 20-30% of at-risk accounts
0 skills
Viral Coefficient
Average number of new users each existing user brings in
✕Product grows only through paid channels
✓Built-in sharing loops that drive organic user acquisition
2 skills