Marketing Metrics

44 metrics · 8 categories

Pick a category to browse metrics and find the AI skills that improve them.

SEO & Discovery

Metrics that measure organic search performance and technical health

Pages rank but nobody clicks — or worse, Google stops indexing them

AI Visibility
Content Coverage
Core Web Vitals
+ 7 more
10 metrics10 skills

Conversion

Metrics that track how effectively visitors take desired actions on your site

Traffic comes but nobody converts — you optimize for clicks, not outcomes

Activation Rate
Bounce Rate
Conversion Rate
+ 4 more
7 metrics16 skills

Revenue & Monetization

Metrics that track monetization efficiency and ad spend returns

Spending on ads but cant prove ROI — ROAS looks fine until you count all costs

Ad CTR
ARPU
CPA
+ 3 more
6 metrics8 skills

Growth & Retention

Metrics that track user acquisition, retention, and viral growth

Acquiring users fast but losing them faster — growth without retention is a leak

Churn Rate
Lead Generation
Referral Rate
+ 2 more
5 metrics14 skills

Engagement & Content

Metrics that track content performance and audience interaction

Publishing consistently but engagement is flat — content doesnt resonate

Click Rate
Content Quality
Engagement
+ 2 more
5 metrics8 skills

Measurement

Metrics that validate your analytics setup and data accuracy

Making decisions on data you cant trust — attribution is broken, events are missing

Attribution Accuracy
Data Quality
Event Coverage
+ 1 more
4 metrics3 skills

Outreach & Email

Metrics that track email and outreach campaign effectiveness

Sending thousands of emails but reply rates keep dropping — volume without quality

Email List Growth
Lead Capture Rate
Meeting Rate
+ 1 more
4 metrics9 skills

Launch & Awareness

Metrics that track product launch impact and brand visibility

Launching features nobody notices — no systematic way to measure awareness

ICP Clarity
Launch Signups
PR Mentions
3 metrics3 skills