Outreach & Email
4 metrics · 10 skills · Marketing
Metrics that track email and outreach campaign effectiveness
Sending thousands of emails but reply rates keep dropping — volume without quality
Email List Growth
Rate at which your email subscriber list grows over time
✕List shrinks faster than new subscribers join
✓Net-positive list growth from high-value opt-in offers
2 skills
Lead Capture Rate
Percentage of visitors converted into identified leads
✕Website visitors leave without identifying themselves
✓Smart capture points convert 5-8% of traffic to leads
5 skills
Meeting Rate
Percentage of outreach that results in a booked meeting
✕Sending hundreds of emails for one meeting
✓Targeted outreach that books meetings at 5%+ rate
2 skills
Reply Rate
Percentage of outreach messages that get a response
✕Emails disappear into the void
✓Personalized sequences that get 15-20% reply rates
1 skill