Measurement
4 metrics · 5 skills · Marketing
Metrics that validate your analytics setup and data accuracy
Making decisions on data you cant trust — attribution is broken, events are missing
Attribution Accuracy
Confidence level that conversions are credited to the correct channel
✕Marketing takes credit but sales disagrees
✓Shared attribution model both teams trust
1 skill
Data Quality
Completeness and accuracy of data across your analytics stack
✕Dashboards show numbers nobody believes
✓Clean data pipeline with automated quality checks
2 skills
Event Coverage
Percentage of user actions tracked by your analytics setup
✕Key user actions happen but arent tracked
✓Every meaningful interaction captured and queryable
1 skill
Statistical Significance
Whether your A/B test results are reliable enough to act on
✕A/B tests called early based on gut feeling
✓Tests run to significance with automated stopping rules
1 skill