SEO & Discovery
10 metrics · 22 skills · Marketing
Metrics that measure organic search performance and technical health
Pages rank but nobody clicks — or worse, Google stops indexing them
AI Visibility
How often your content appears in AI-generated answers
✕Your content doesnt appear in AI answers
✓Structured content that AI models cite and recommend
1 skill
Content Coverage
Percentage of target topics covered by published content
✕Competitors own topics you should be ranking for
✓Systematic content plan covering every relevant topic
1 skill
Core Web Vitals
Google page experience signals: LCP, INP, CLS
✕Pages feel slow and Google confirms it
✓LCP under 2.5s, CLS under 0.1 across all pages
1 skill
Crawl Depth
How deep search engines crawl into your site structure
✕Important pages buried 5+ clicks from homepage
✓Flat architecture where every key page is 2-3 clicks deep
1 skill
CTR
Percentage of impressions that result in a click from search results
✕You rank but searchers pick competitors
✓Titles and descriptions that win the click from page 1
0 skills
Indexed Pages
Number of your pages included in search engine index
✕Half your pages arent in Googles index
✓Clean sitemap and crawl path gets 95%+ pages indexed
2 skills
Keyword Rankings
Position of target keywords in search engine results
✕Checking rankings manually once a week
✓Automated daily tracking with trend alerts for drops
3 skills
Organic Traffic
Number of visitors arriving through unpaid search results
✕Paid ads are the only reliable traffic source
✓Organic search delivers 40-60% of qualified traffic
10 skills
Rankings
Aggregate position across all tracked keywords
✕Scattered positions across hundreds of keywords
✓Focused strategy that moves priority keywords to page 1
2 skills
Rich Results
Enhanced search listings with stars, FAQs, or other structured data
✕Plain blue links while competitors get featured snippets
✓Structured data earning stars, FAQs, and rich cards
1 skill