Revenue & Monetization
6 metrics · 17 skills · Marketing
Metrics that track monetization efficiency and ad spend returns
Spending on ads but cant prove ROI — ROAS looks fine until you count all costs
Ad CTR
Percentage of people who click on a paid advertisement
✕Ads get impressions but nobody clicks
✓Creative and targeting refined until CTR beats benchmarks
2 skills
ARPU
Average revenue generated per user over a given period
✕Revenue per user stuck at the same level for quarters
✓Upsell and pricing optimization that grows ARPU 20%+
3 skills
CPA
Cost to acquire one customer through paid channels
✕Cost per acquisition keeps climbing every quarter
✓Channel mix optimized to bring CPA down 30%
3 skills
ROAS
Revenue generated for every dollar spent on advertising
✕Spending on ads but cant prove they work
✓Full-funnel tracking shows true return on every dollar
2 skills
Trial-to-Paid
Percentage of free trial users who convert to paid plans
✕Free users love the product but never pay
✓Trial experience designed to demonstrate premium value
5 skills
Upgrade Rate
Percentage of users who move to a higher-tier plan
✕Users stay on free tier forever
✓Usage-based triggers that surface upgrade at the right moment
2 skills