Launch & Awareness
3 metrics · 3 skills · Marketing
Metrics that track product launch impact and brand visibility
Launching features nobody notices — no systematic way to measure awareness
ICP Clarity
Clarity of your ideal customer profile definition and targeting accuracy
✕Marketing to everyone means converting nobody
✓Laser-focused ICP based on actual buyer patterns
2 skills
Launch Signups
Number of signups generated during a product or feature launch
✕Launches get internal excitement but zero external traction
✓Pre-launch pipeline that delivers day-one signups
1 skill
PR Mentions
Number of press and media mentions your brand receives
✕Nobody writes about you unless you pay them
✓Earned media from stories journalists want to tell
0 skills