Corey Haines

Community Publisher

Founder of Conversion Factory and Swipe Files. Marketing strategist building open-source AI skills for growth, conversion, and content teams.

Skills

34 skills

A/B Test Setup

Demand Generation Manager

Design statistically valid A/B tests that produce actionable results

AmplitudeGoogle AnalyticsActivation Rate

Ad Creative

Content Marketer

Generate ad headlines, descriptions, and copy variations at scale

Google AdsLinkedInAd CTR

AI SEO

Content Marketer

Optimize content to get cited by AI search engines and LLMs

AhrefsGoogle Search ConsoleAI Visibility

Analytics Tracking

Growth Marketer

Set up event tracking for GA4, GTM, Mixpanel, Segment

Google AnalyticsGoogle Tag ManagerAttribution Accuracy

Churn Prevention

Demand Generation Manager

Reduce churn by building cancellation flows, save offers, and win-back campaigns

AmplitudeHubSpotARPU

Cold Email Writing

Account Executive

Write B2B cold emails and follow-up sequences that get replies

ApolloHubSpotLead Generation

Competitor & Alternative Pages

Content Marketer

Build competitor comparison and alternative pages that win at search and convert

AhrefsGoogle Search ConsoleConversion Rate

Content Strategy

Content Marketer

Plan a content strategy with topic clusters and a prioritized editorial calendar

AhrefsGoogle AnalyticsContent Coverage

Copy Editing

Content Marketer

Edit and sharpen existing marketing copy for clarity, tone, and conversion

Google DriveNotionBounce Rate

Copywriting

Content Marketer

Write landing page and marketing copy that converts visitors into customers

Google AnalyticsHotjarBounce Rate

Customer Research

Content Marketer

Analyze customer interviews and reviews to find real buying insights

HubSpotMixpanelContent Quality

Email Sequence Design

Content Marketer

Design multi-step email sequences that nurture leads and activate users

HubSpotMailchimpActivation Rate

Form CRO

Content Marketer

Increase form completion rates by reducing friction and improving field design

ClearbitGoogle AnalyticsConversion Rate

Free Tool Strategy (Engineering as Marketing)

Growth Marketer

Plan and spec a free tool that generates leads and earns backlinks

Google AnalyticsGoogle Search ConsoleEmail Capture Rate

Launch Strategy

Growth Marketer

Plan a product launch with a go-to-market timeline, channels, and messaging

Google AnalyticsHubSpotEmail List Growth

Lead Magnets

Content Marketer

Create lead magnets that capture emails by delivering real upfront value

Google AdsGoogle AnalyticsEmail Capture Rate

Marketing Ideas for SaaS

Growth Marketer

Generate specific marketing tactics and growth ideas tailored to your SaaS

AhrefsGoogle AdsFollower Growth

Marketing Psychology & Mental Models

Content Marketer

Apply behavioral psychology and mental models to improve marketing performance

Google AnalyticsHotjarConversion Rate

Onboarding CRO

Growth Marketer

Optimize post-signup onboarding to increase activation and time-to-value

AmplitudeHotjarActivation Rate

Page Conversion Rate Optimization (CRO)

Content Marketer

Audit any marketing page and get specific fixes to increase conversion rate

Google AnalyticsHotjarBounce Rate

Paid Ads

Demand Generation Manager

Plan and optimize paid ad campaigns across Google, Meta, and LinkedIn

Google AdsGoogle AnalyticsAd CTR

Paywall and Upgrade Screen CRO

Growth Marketer

Convert free users to paid by optimizing paywalls and upgrade screens

AmplitudeHotjarARPU

Popup CRO

Content Marketer

Design and optimize popups and modals that capture leads without hurting UX

Google AnalyticsHotjarConversion Rate

Pricing Strategy

Founder

Design a pricing model, tiers, and value metric that maximizes revenue

AmplitudeHubSpotARPU

Product Marketing Context

Content Marketer

Set up a shared product context file used by all marketing skills

HubSpotNotionConversion Rate

Programmatic SEO

Content Marketer

Build SEO page templates and data models that scale to hundreds of pages

AhrefsGoogle Search ConsoleIndexed Pages

Referral & Affiliate Programs

Demand Generation Manager

Design a referral or affiliate program that turns customers into growth channels

HubSpotStripeCPA

RevOps

Marketing Lead

Align marketing and sales around a clean lead lifecycle and pipeline

ApolloClearbitData Quality

Sales Enablement

Account Executive

Create sales collateral that helps reps close deals faster

GongGoogle DriveClose Rate

Schema Markup

Content Marketer

Add JSON-LD schema markup to earn rich snippets and enhance search appearance

Google Search ConsoleScreaming FrogOrganic Traffic

SEO Audit

Content Marketer

Find technical and on-page issues blocking your rankings

Google PageSpeed InsightsGoogle Search ConsoleCore Web Vitals

Signup Flow CRO

Growth Marketer

Reduce signup drop-off by fixing registration flow friction and copy

AmplitudeGoogle AnalyticsActivation Rate

Site Architecture

Growth Marketer

Plan website structure, navigation, and URL hierarchy to support SEO and UX

AhrefsGoogle Search ConsoleBounce Rate

Social Content

Content Marketer

Write and plan social media posts for LinkedIn, Twitter, and other platforms

BufferGoogle AnalyticsEngagement