Corey Haines
Community PublisherFounder of Conversion Factory and Swipe Files. Marketing strategist building open-source AI skills for growth, conversion, and content teams.
Skills
34 skillsA/B Test Setup
Demand Generation ManagerDesign statistically valid A/B tests that produce actionable results
Ad Creative
Content MarketerGenerate ad headlines, descriptions, and copy variations at scale
AI SEO
Content MarketerOptimize content to get cited by AI search engines and LLMs
Analytics Tracking
Growth MarketerSet up event tracking for GA4, GTM, Mixpanel, Segment
Churn Prevention
Demand Generation ManagerReduce churn by building cancellation flows, save offers, and win-back campaigns
Cold Email Writing
Account ExecutiveWrite B2B cold emails and follow-up sequences that get replies
Competitor & Alternative Pages
Content MarketerBuild competitor comparison and alternative pages that win at search and convert
Content Strategy
Content MarketerPlan a content strategy with topic clusters and a prioritized editorial calendar
Copy Editing
Content MarketerEdit and sharpen existing marketing copy for clarity, tone, and conversion
Copywriting
Content MarketerWrite landing page and marketing copy that converts visitors into customers
Customer Research
Content MarketerAnalyze customer interviews and reviews to find real buying insights
Email Sequence Design
Content MarketerDesign multi-step email sequences that nurture leads and activate users
Form CRO
Content MarketerIncrease form completion rates by reducing friction and improving field design
Free Tool Strategy (Engineering as Marketing)
Growth MarketerPlan and spec a free tool that generates leads and earns backlinks
Launch Strategy
Growth MarketerPlan a product launch with a go-to-market timeline, channels, and messaging
Lead Magnets
Content MarketerCreate lead magnets that capture emails by delivering real upfront value
Marketing Ideas for SaaS
Growth MarketerGenerate specific marketing tactics and growth ideas tailored to your SaaS
Marketing Psychology & Mental Models
Content MarketerApply behavioral psychology and mental models to improve marketing performance
Onboarding CRO
Growth MarketerOptimize post-signup onboarding to increase activation and time-to-value
Page Conversion Rate Optimization (CRO)
Content MarketerAudit any marketing page and get specific fixes to increase conversion rate
Paid Ads
Demand Generation ManagerPlan and optimize paid ad campaigns across Google, Meta, and LinkedIn
Paywall and Upgrade Screen CRO
Growth MarketerConvert free users to paid by optimizing paywalls and upgrade screens
Popup CRO
Content MarketerDesign and optimize popups and modals that capture leads without hurting UX
Pricing Strategy
FounderDesign a pricing model, tiers, and value metric that maximizes revenue
Product Marketing Context
Content MarketerSet up a shared product context file used by all marketing skills
Programmatic SEO
Content MarketerBuild SEO page templates and data models that scale to hundreds of pages
Referral & Affiliate Programs
Demand Generation ManagerDesign a referral or affiliate program that turns customers into growth channels
RevOps
Marketing LeadAlign marketing and sales around a clean lead lifecycle and pipeline
Sales Enablement
Account ExecutiveCreate sales collateral that helps reps close deals faster
Schema Markup
Content MarketerAdd JSON-LD schema markup to earn rich snippets and enhance search appearance
SEO Audit
Content MarketerFind technical and on-page issues blocking your rankings
Signup Flow CRO
Growth MarketerReduce signup drop-off by fixing registration flow friction and copy
Site Architecture
Growth MarketerPlan website structure, navigation, and URL hierarchy to support SEO and UX
Social Content
Content MarketerWrite and plan social media posts for LinkedIn, Twitter, and other platforms