Compare 4 skills

These skills are complements, not substitutes — each one solves a different part of the workflow. Most teams use 2-3 of them together.

by Corey Haines

AI SEO

/ai-seo

/churn-prevention

/popup-cro

/seo-audit

What it does

The fundamental kind of work this skill performs. Tells you whether two skills are doing the same job differently, or completely different jobs.

Type of work

AI SEO: design
Churn Prevention: monitor
Popup CRO: design
SEO Audit: analyze

How often used

AI SEO: quarterly
Churn Prevention: weekly
Popup CRO: event-driven
SEO Audit: event-driven

Workflow stage

AI SEO: setup
Churn Prevention: review
Popup CRO: setup
SEO Audit: analysis

You get back

AI SEO: recommendation-list
Churn Prevention: recommendation-list
Popup CRO: system-config
SEO Audit: recommendation-list

Who decides

AI SEO: advisory
Churn Prevention: advisory
Popup CRO: draft-for-review
SEO Audit: advisory

Read / write behavior

AI SEO: —
Churn Prevention: —
Popup CRO: —
SEO Audit: —

Tools it bridges

AI SEO: —
Churn Prevention: —
Popup CRO: —
SEO Audit: —

Capabilities exposed

AI SEO: —
Churn Prevention: —
Popup CRO: —
SEO Audit: —

Growth motionrole

AI SEO: —
Churn Prevention: lifecycle
Popup CRO: organic-cro
SEO Audit: —

PMM functional arearole

AI SEO: —
Churn Prevention: lifecycle
Popup CRO: —
SEO Audit: —

SEO disciplinerole

AI SEO: ai-search, content
Churn Prevention: —
Popup CRO: —
SEO Audit: technical, on-page, content

Attribute	AI SEO	Churn Prevention	Popup CRO	SEO Audit
Type of work	design	monitor	design	analyze
How often used	quarterly	weekly	event-driven	event-driven
Workflow stage	setup	review	setup	analysis
You get back	recommendation-list	recommendation-list	system-config	recommendation-list
Who decides	advisory	advisory	draft-for-review	advisory
Read / write behavior	—	—	—	—
Tools it bridges	—	—	—	—
Capabilities exposed	—	—	—	—
Growth motionrole	—	lifecycle	organic-cro	—
PMM functional arearole	—	lifecycle	—	—
SEO disciplinerole	ai-search, content	—	—	technical, on-page, content

Will it fit my setup

Whether the skill matches your tools, team size, deal size, and role. A great skill in the wrong context is useless.

What you provide

AI SEO: url, text
Churn Prevention: text, crm-data
Popup CRO: url, text
SEO Audit: url, text

Output formats

AI SEO: markdown
Churn Prevention: markdown
Popup CRO: markdown
SEO Audit: markdown

Human review

AI SEO: review-required
Churn Prevention: review-required
Popup CRO: review-required
SEO Audit: review-required

Data sensitivity

AI SEO: public
Churn Prevention: confidential
Popup CRO: public
SEO Audit: public

Channeldepartment

AI SEO: SEO, content
Churn Prevention: email, content
Popup CRO: content
SEO Audit: SEO

Funnel stagedepartment

AI SEO: awareness
Churn Prevention: retention
Popup CRO: acquisition
SEO Audit: awareness, acquisition

Content typedepartment

AI SEO: blog, landing-page
Churn Prevention: —
Popup CRO: —
SEO Audit: —

B2B / B2Cdepartment

AI SEO: B2B, B2C
Churn Prevention: B2B, B2C
Popup CRO: B2B, B2C
SEO Audit: B2B, B2C

Transport

AI SEO: —
Churn Prevention: —
Popup CRO: —
SEO Audit: —

Authentication

AI SEO: —
Churn Prevention: —
Popup CRO: —
SEO Audit: —

Scopes required

AI SEO: —
Churn Prevention: —
Popup CRO: —
SEO Audit: —

Can run locally

AI SEO: —
Churn Prevention: —
Popup CRO: —
SEO Audit: —

OS support

AI SEO: —
Churn Prevention: —
Popup CRO: —
SEO Audit: —

Needs internet

AI SEO: —
Churn Prevention: —
Popup CRO: —
SEO Audit: —

Ad platformsrole

AI SEO: —
Churn Prevention: —
Popup CRO: —
SEO Audit: —

Revenue model focusrole

AI SEO: —
Churn Prevention: saas-subscription
Popup CRO: —
SEO Audit: —

Output audiencerole

AI SEO: —
Churn Prevention: customers, product
Popup CRO: —
SEO Audit: —

Voice-of-customer sourcerole

AI SEO: —
Churn Prevention: —
Popup CRO: —
SEO Audit: —

Competitor lensrole

AI SEO: own-site-only
Churn Prevention: —
Popup CRO: —
SEO Audit: own-site-only

Attribute	AI SEO	Churn Prevention	Popup CRO	SEO Audit
What you provide	url, text	text, crm-data	url, text	url, text
Output formats	markdown	markdown	markdown	markdown
Human review	review-required	review-required	review-required	review-required
Data sensitivity	public	confidential	public	public
Channeldepartment	SEO, content	email, content	content	SEO
Funnel stagedepartment	awareness	retention	acquisition	awareness, acquisition
Content typedepartment	blog, landing-page	—	—	—
B2B / B2Cdepartment	B2B, B2C	B2B, B2C	B2B, B2C	B2B, B2C
Transport	—	—	—	—
Authentication	—	—	—	—
Scopes required	—	—	—	—
Can run locally	—	—	—	—
OS support	—	—	—	—
Needs internet	—	—	—	—
Ad platformsrole	—	—	—	—
Revenue model focusrole	—	saas-subscription	—	—
Output audiencerole	—	customers, product	—	—
Voice-of-customer sourcerole	—	—	—	—
Competitor lensrole	own-site-only	—	—	own-site-only

What makes it different

The methodologies, frameworks, jurisdictions, or channels this skill specializes in. This is where similar-looking skills reveal their actual angle.

Tool coverage

AI SEO: —
Churn Prevention: —
Popup CRO: —
SEO Audit: —

Adds features beyond the product API

AI SEO: —
Churn Prevention: —
Popup CRO: —
SEO Audit: —

Caching

AI SEO: —
Churn Prevention: —
Popup CRO: —
SEO Audit: —

Supports bulk / batched calls

AI SEO: —
Churn Prevention: —
Popup CRO: —
SEO Audit: —

Supports streaming responses

AI SEO: —
Churn Prevention: —
Popup CRO: —
SEO Audit: —

Optimization surfacerole

AI SEO: —
Churn Prevention: in-app, email
Popup CRO: popup
SEO Audit: —

Experiment frameworkrole

AI SEO: —
Churn Prevention: —
Popup CRO: —
SEO Audit: —

PMM artifactrole

AI SEO: —
Churn Prevention: messaging-brief
Popup CRO: —
SEO Audit: —

Positioning frameworkrole

AI SEO: —
Churn Prevention: —
Popup CRO: —
SEO Audit: —

SEO artifactrole

AI SEO: audit-report, content-brief
Churn Prevention: —
Popup CRO: —
SEO Audit: audit-report

SERP feature targetedrole

AI SEO: ai-overview
Churn Prevention: —
Popup CRO: —
SEO Audit: none

Attribute	AI SEO	Churn Prevention	Popup CRO	SEO Audit
Tool coverage	—	—	—	—
Adds features beyond the product API	—	—	—	—
Caching	—	—	—	—
Supports bulk / batched calls	—	—	—	—
Supports streaming responses	—	—	—	—
Optimization surfacerole	—	in-app, email	popup	—
Experiment frameworkrole	—	—	—	—
PMM artifactrole	—	messaging-brief	—	—
Positioning frameworkrole	—	—	—	—
SEO artifactrole	audit-report, content-brief	—	—	audit-report
SERP feature targetedrole	ai-overview	—	—	none

Cost & speed

How fast you get a result, how much setup it needs, how steep the learning curve. The price you pay before you find out if it works.

Time to first result

AI SEO: 15 min
Churn Prevention: 20 min
Popup CRO: 10 min
SEO Audit: 10 min

Setup time

AI SEO: 5 min
Churn Prevention: 10 min
Popup CRO: 5 min
SEO Audit: 🟢2 min

Complexity

AI SEO: intermediate
Churn Prevention: intermediate
Popup CRO: beginner
SEO Audit: intermediate

Install complexity

AI SEO: —
Churn Prevention: —
Popup CRO: —
SEO Audit: —

Setup time

AI SEO: —
Churn Prevention: —
Popup CRO: —
SEO Audit: —

Auth setup time

AI SEO: —
Churn Prevention: —
Popup CRO: —
SEO Audit: —

Monthly cost

AI SEO: —
Churn Prevention: —
Popup CRO: —
SEO Audit: —

Pricing model

AI SEO: —
Churn Prevention: —
Popup CRO: —
SEO Audit: —

Attribute	AI SEO	Churn Prevention	Popup CRO	SEO Audit
Time to first result	15 min	20 min	10 min	10 min
Setup time	5 min	10 min	5 min	🟢2 min
Complexity	intermediate	intermediate	beginner	intermediate
Install complexity	—	—	—	—
Setup time	—	—	—	—
Auth setup time	—	—	—	—
Monthly cost	—	—	—	—
Pricing model	—	—	—	—

What you get back

The measurable result. Time saved, accuracy improved, things detected, decisions enabled.

Skills that use it

AI SEO: —
Churn Prevention: —
Popup CRO: —
SEO Audit: —

Plugins that bundle it

AI SEO: —
Churn Prevention: —
Popup CRO: —
SEO Audit: —

Departments it supports

AI SEO: —
Churn Prevention: —
Popup CRO: —
SEO Audit: —

Attribute	AI SEO	Churn Prevention	Popup CRO	SEO Audit
Skills that use it	—	—	—	—
Plugins that bundle it	—	—	—	—
Departments it supports	—	—	—	—

Can I trust this

Publisher reputation, freshness of the skill, automated test coverage, install volume, user ratings. The gut-check before you commit.

Tests passing

AI SEO: —
Churn Prevention: —
Popup CRO: —
SEO Audit: —

Weekly installs

AI SEO: —
Churn Prevention: —
Popup CRO: —
SEO Audit: —

EF verified

AI SEO: —
Churn Prevention: —
Popup CRO: —
SEO Audit: —

MCP protocol version

AI SEO: —
Churn Prevention: —
Popup CRO: —
SEO Audit: —

License

AI SEO: —
Churn Prevention: —
Popup CRO: —
SEO Audit: —

Source

AI SEO: —
Churn Prevention: —
Popup CRO: —
SEO Audit: —

Days since last release

AI SEO: —
Churn Prevention: —
Popup CRO: —
SEO Audit: —

GitHub stars

AI SEO: —
Churn Prevention: —
Popup CRO: —
SEO Audit: —

Weekly installs

AI SEO: —
Churn Prevention: —
Popup CRO: —
SEO Audit: —

User rating

AI SEO: —
Churn Prevention: —
Popup CRO: —
SEO Audit: —

EF verified

AI SEO: —
Churn Prevention: —
Popup CRO: —
SEO Audit: —

Attribute	AI SEO	Churn Prevention	Popup CRO	SEO Audit
Tests passing	—	—	—	—
Weekly installs	—	—	—	—
EF verified	—	—	—	—
MCP protocol version	—	—	—	—
License	—	—	—	—
Source	—	—	—	—
Days since last release	—	—	—	—
GitHub stars	—	—	—	—
Weekly installs	—	—	—	—
User rating	—	—	—	—
EF verified	—	—	—	—

Verdict — which one should I pick?

Auto-generated from the rows above — not LLM prose.

Pick AI SEO if

quarterly

AI SEO — Get Cited in AI-Generated Answers

✓SEO artifact: audit-report, content-brief
✓SERP feature targeted: ai-overview
✓Content type: blog, landing-page

Pick Churn Prevention if

weekly

Churn Prevention — Keep More Paying Customers

✓Optimization surface: in-app, email
✓PMM artifact: messaging-brief
✓Revenue model focus: saas-subscription

Pick Popup CRO if

event-driven

Popup CRO — Build Popups That Convert Without Annoying

✓Optimization surface: popup

Pick SEO Audit if

event-driven

When your traffic drops or pages aren't ranking, /seo-audit finds the technical and on-page issues blocking your growth.

✓SEO artifact: audit-report
✓SERP feature targeted: none
✓Competitor lens: own-site-only

💡 Most teams use 2-3 of these together — they're complements, not substitutes.

Empty cells (—) mean the publisher hasn't declared a value. We don't guess.