Compare 4 skills

These skills are complements, not substitutes — each one solves a different part of the workflow. Most teams use 2-3 of them together.

by Gooseworks

Competitor Intelligence

/competitor-intel

by Corey Haines

Customer Research

/customer-research

by Gooseworks

Launch Positioning Builder

/launch-positioning-builder

by Corey Haines

Launch Strategy

/launch-strategy

What it does

The fundamental kind of work this skill performs. Tells you whether two skills are doing the same job differently, or completely different jobs.

Type of work

Competitor Intelligence: monitor
Customer Research: analyze
Launch Positioning Builder: produce
Launch Strategy: design

How often used

Competitor Intelligence: daily
Customer Research: quarterly
Launch Positioning Builder: quarterly
Launch Strategy: one-off

Workflow stage

Competitor Intelligence: intake
Customer Research: analysis
Launch Positioning Builder: setup
Launch Strategy: setup

You get back

Competitor Intelligence: document
Customer Research: recommendation-list
Launch Positioning Builder: document
Launch Strategy: system-config

Who decides

Competitor Intelligence: advisory
Customer Research: advisory
Launch Positioning Builder: draft-for-review
Launch Strategy: advisory

Read / write behavior

Competitor Intelligence: —
Customer Research: —
Launch Positioning Builder: —
Launch Strategy: —

Tools it bridges

Competitor Intelligence: —
Customer Research: —
Launch Positioning Builder: —
Launch Strategy: —

Capabilities exposed

Competitor Intelligence: —
Customer Research: —
Launch Positioning Builder: —
Launch Strategy: —

PMM functional arearole

Competitor Intelligence: competitive-intel
Customer Research: customer-research
Launch Positioning Builder: positioning
Launch Strategy: launch

Attribute	Competitor Intelligence	Customer Research	Launch Positioning Builder	Launch Strategy
Type of work	monitor	analyze	produce	design
How often used	daily	quarterly	quarterly	one-off
Workflow stage	intake	analysis	setup	setup
You get back	document	recommendation-list	document	system-config
Who decides	advisory	advisory	draft-for-review	advisory
Read / write behavior	—	—	—	—
Tools it bridges	—	—	—	—
Capabilities exposed	—	—	—	—
PMM functional arearole	competitive-intel	customer-research	positioning	launch

Will it fit my setup

Whether the skill matches your tools, team size, deal size, and role. A great skill in the wrong context is useless.

What you provide

Competitor Intelligence: text, api-credentials
Customer Research: text, file-upload
Launch Positioning Builder: text, url
Launch Strategy: text

Output formats

Competitor Intelligence: markdown, email
Customer Research: markdown
Launch Positioning Builder: markdown
Launch Strategy: markdown

Human review

Competitor Intelligence: none
Customer Research: review-required
Launch Positioning Builder: approval-required
Launch Strategy: review-required

Data sensitivity

Competitor Intelligence: public
Customer Research: confidential
Launch Positioning Builder: internal
Launch Strategy: internal

Channeldepartment

Competitor Intelligence: social
Customer Research: content, email
Launch Positioning Builder: content
Launch Strategy: 4 items

Funnel stagedepartment

Competitor Intelligence: awareness, acquisition
Customer Research: acquisition, activation, retention
Launch Positioning Builder: awareness, acquisition
Launch Strategy: awareness, acquisition

Content typedepartment

Competitor Intelligence: —
Customer Research: —
Launch Positioning Builder: —
Launch Strategy: —

B2B / B2Cdepartment

Competitor Intelligence: B2B
Customer Research: B2B, B2C
Launch Positioning Builder: B2B
Launch Strategy: B2B, B2C

Transport

Competitor Intelligence: —
Customer Research: —
Launch Positioning Builder: —
Launch Strategy: —

Authentication

Competitor Intelligence: —
Customer Research: —
Launch Positioning Builder: —
Launch Strategy: —

Scopes required

Competitor Intelligence: —
Customer Research: —
Launch Positioning Builder: —
Launch Strategy: —

Can run locally

Competitor Intelligence: —
Customer Research: —
Launch Positioning Builder: —
Launch Strategy: —

OS support

Competitor Intelligence: —
Customer Research: —
Launch Positioning Builder: —
Launch Strategy: —

Needs internet

Competitor Intelligence: —
Customer Research: —
Launch Positioning Builder: —
Launch Strategy: —

Output audiencerole

Competitor Intelligence: marketing
Customer Research: marketing, product
Launch Positioning Builder: marketing, sales
Launch Strategy: marketing, leadership, sales

Voice-of-customer sourcerole

Competitor Intelligence: —
Customer Research: 4 items
Launch Positioning Builder: —
Launch Strategy: —

Attribute	Competitor Intelligence	Customer Research	Launch Positioning Builder	Launch Strategy
What you provide	text, api-credentials	text, file-upload	text, url	text
Output formats	markdown, email	markdown	markdown	markdown
Human review	none	review-required	approval-required	review-required
Data sensitivity	public	confidential	internal	internal
Channeldepartment	social	content, email	content	4 items
Funnel stagedepartment	awareness, acquisition	acquisition, activation, retention	awareness, acquisition	awareness, acquisition
Content typedepartment	—	—	—	—
B2B / B2Cdepartment	B2B	B2B, B2C	B2B	B2B, B2C
Transport	—	—	—	—
Authentication	—	—	—	—
Scopes required	—	—	—	—
Can run locally	—	—	—	—
OS support	—	—	—	—
Needs internet	—	—	—	—
Output audiencerole	marketing	marketing, product	marketing, sales	marketing, leadership, sales
Voice-of-customer sourcerole	—	4 items	—	—

What makes it different

The methodologies, frameworks, jurisdictions, or channels this skill specializes in. This is where similar-looking skills reveal their actual angle.

Tool coverage

Competitor Intelligence: —
Customer Research: —
Launch Positioning Builder: —
Launch Strategy: —

Adds features beyond the product API

Competitor Intelligence: —
Customer Research: —
Launch Positioning Builder: —
Launch Strategy: —

Caching

Competitor Intelligence: —
Customer Research: —
Launch Positioning Builder: —
Launch Strategy: —

Supports bulk / batched calls

Competitor Intelligence: —
Customer Research: —
Launch Positioning Builder: —
Launch Strategy: —

Supports streaming responses

Competitor Intelligence: —
Customer Research: —
Launch Positioning Builder: —
Launch Strategy: —

PMM artifactrole

Competitor Intelligence: messaging-brief
Customer Research: persona-doc
Launch Positioning Builder: positioning-doc
Launch Strategy: launch-plan, positioning-doc

Positioning frameworkrole

Competitor Intelligence: —
Customer Research: —
Launch Positioning Builder: —
Launch Strategy: —

Attribute	Competitor Intelligence	Customer Research	Launch Positioning Builder	Launch Strategy
Tool coverage	—	—	—	—
Adds features beyond the product API	—	—	—	—
Caching	—	—	—	—
Supports bulk / batched calls	—	—	—	—
Supports streaming responses	—	—	—	—
PMM artifactrole	messaging-brief	persona-doc	positioning-doc	launch-plan, positioning-doc
Positioning frameworkrole	—	—	—	—

Cost & speed

How fast you get a result, how much setup it needs, how steep the learning curve. The price you pay before you find out if it works.

Time to first result

Competitor Intelligence: 60 min
Customer Research: 30 min
Launch Positioning Builder: 30 min
Launch Strategy: 30 min

Setup time

Competitor Intelligence: 30 min
Customer Research: 10 min
Launch Positioning Builder: 10 min
Launch Strategy: 15 min

Complexity

Competitor Intelligence: expert
Customer Research: intermediate
Launch Positioning Builder: intermediate
Launch Strategy: intermediate

Install complexity

Competitor Intelligence: —
Customer Research: —
Launch Positioning Builder: —
Launch Strategy: —

Setup time

Competitor Intelligence: —
Customer Research: —
Launch Positioning Builder: —
Launch Strategy: —

Auth setup time

Competitor Intelligence: —
Customer Research: —
Launch Positioning Builder: —
Launch Strategy: —

Monthly cost

Competitor Intelligence: —
Customer Research: —
Launch Positioning Builder: —
Launch Strategy: —

Pricing model

Competitor Intelligence: —
Customer Research: —
Launch Positioning Builder: —
Launch Strategy: —

Attribute	Competitor Intelligence	Customer Research	Launch Positioning Builder	Launch Strategy
Time to first result	60 min	30 min	30 min	30 min
Setup time	30 min	10 min	10 min	15 min
Complexity	expert	intermediate	intermediate	intermediate
Install complexity	—	—	—	—
Setup time	—	—	—	—
Auth setup time	—	—	—	—
Monthly cost	—	—	—	—
Pricing model	—	—	—	—

What you get back

The measurable result. Time saved, accuracy improved, things detected, decisions enabled.

Skills that use it

Competitor Intelligence: —
Customer Research: —
Launch Positioning Builder: —
Launch Strategy: —

Plugins that bundle it

Competitor Intelligence: —
Customer Research: —
Launch Positioning Builder: —
Launch Strategy: —

Departments it supports

Competitor Intelligence: —
Customer Research: —
Launch Positioning Builder: —
Launch Strategy: —

Attribute	Competitor Intelligence	Customer Research	Launch Positioning Builder	Launch Strategy
Skills that use it	—	—	—	—
Plugins that bundle it	—	—	—	—
Departments it supports	—	—	—	—

Can I trust this

Publisher reputation, freshness of the skill, automated test coverage, install volume, user ratings. The gut-check before you commit.

Tests passing

Competitor Intelligence: —
Customer Research: —
Launch Positioning Builder: —
Launch Strategy: —

Weekly installs

Competitor Intelligence: —
Customer Research: —
Launch Positioning Builder: —
Launch Strategy: —

EF verified

Competitor Intelligence: —
Customer Research: —
Launch Positioning Builder: —
Launch Strategy: —

MCP protocol version

Competitor Intelligence: —
Customer Research: —
Launch Positioning Builder: —
Launch Strategy: —

License

Competitor Intelligence: —
Customer Research: —
Launch Positioning Builder: —
Launch Strategy: —

Source

Competitor Intelligence: —
Customer Research: —
Launch Positioning Builder: —
Launch Strategy: —

Days since last release

Competitor Intelligence: —
Customer Research: —
Launch Positioning Builder: —
Launch Strategy: —

GitHub stars

Competitor Intelligence: —
Customer Research: —
Launch Positioning Builder: —
Launch Strategy: —

Weekly installs

Competitor Intelligence: —
Customer Research: —
Launch Positioning Builder: —
Launch Strategy: —

User rating

Competitor Intelligence: —
Customer Research: —
Launch Positioning Builder: —
Launch Strategy: —

EF verified

Competitor Intelligence: —
Customer Research: —
Launch Positioning Builder: —
Launch Strategy: —

Attribute	Competitor Intelligence	Customer Research	Launch Positioning Builder	Launch Strategy
Tests passing	—	—	—	—
Weekly installs	—	—	—	—
EF verified	—	—	—	—
MCP protocol version	—	—	—	—
License	—	—	—	—
Source	—	—	—	—
Days since last release	—	—	—	—
GitHub stars	—	—	—	—
Weekly installs	—	—	—	—
User rating	—	—	—	—
EF verified	—	—	—	—

Verdict — which one should I pick?

Auto-generated from the rows above — not LLM prose.

Pick Competitor Intelligence if

daily

Competitor Intel — daily competitor signal feed

No unique differentiators in this comparison.

Pick Customer Research if

quarterly

Customer Research — Find What Customers Actually Say

✓Voice-of-customer source: customer-interviews, reviews +2

Pick Launch Positioning Builder if

quarterly

Launch Positioning Builder — positioning docs for any launch

No unique differentiators in this comparison.

Pick Launch Strategy if

one-off

Launch Strategy — Ship With a Plan That Gets Traction

No unique differentiators in this comparison.

💡 Most teams use 2-3 of these together — they're complements, not substitutes.

Empty cells (—) mean the publisher hasn't declared a value. We don't guess.