Compare 4 skills

Attribute	Content Strategy	Schema Markup	SEO Audit	Site Architecture
Type of work	design	produce	analyze	design
How often used	quarterly	event-driven	event-driven	quarterly
Workflow stage	setup	execution	analysis	setup
You get back	system-config	document	recommendation-list	system-config
Who decides	advisory	draft-for-review	advisory	draft-for-review
SEO disciplinerole	—	schema, technical	technical, on-page, content	technical
Content workstream phaserole	strategy	—	—	—

Will it fit my setup

Whether the skill matches your tools, team size, deal size, and role. A great skill in the wrong context is useless.

What you provide

Content Strategy: text
Schema Markup: url, text
SEO Audit: url, text
Site Architecture: url, text

Output formats

Content Strategy: markdown
Schema Markup: markdown, json
SEO Audit: markdown
Site Architecture: markdown

Human review

Content Strategy: review-required
Schema Markup: review-required
SEO Audit: review-required
Site Architecture: review-required

Data sensitivity

Content Strategy: internal
Schema Markup: public
SEO Audit: public
Site Architecture: public

Channeldepartment

Content Strategy: content, SEO, social
Schema Markup: SEO
SEO Audit: SEO
Site Architecture: SEO

Funnel stagedepartment

Content Strategy: awareness, acquisition, retention
Schema Markup: awareness
SEO Audit: awareness, acquisition
Site Architecture: awareness, acquisition

Content typedepartment

Content Strategy: blog, case-study, video-script
Schema Markup: —
SEO Audit: —
Site Architecture: —

B2B / B2Cdepartment

Content Strategy: B2B, B2C
Schema Markup: B2B, B2C
SEO Audit: B2B, B2C
Site Architecture: B2B, B2C

Competitor lensrole

Content Strategy: —
Schema Markup: own-site-only
SEO Audit: own-site-only
Site Architecture: own-site-only

Voice sourcerole

Content Strategy: mixed
Schema Markup: —
SEO Audit: —
Site Architecture: —

Attribute	Content Strategy	Schema Markup	SEO Audit	Site Architecture
What you provide	text	url, text	url, text	url, text
Output formats	markdown	markdown, json	markdown	markdown
Human review	review-required	review-required	review-required	review-required
Data sensitivity	internal	public	public	public
Channeldepartment	content, SEO, social	SEO	SEO	SEO
Funnel stagedepartment	awareness, acquisition, retention	awareness	awareness, acquisition	awareness, acquisition
Content typedepartment	blog, case-study, video-script	—	—	—
B2B / B2Cdepartment	B2B, B2C	B2B, B2C	B2B, B2C	B2B, B2C
Competitor lensrole	—	own-site-only	own-site-only	own-site-only
Voice sourcerole	mixed	—	—	—

What makes it different

The methodologies, frameworks, jurisdictions, or channels this skill specializes in. This is where similar-looking skills reveal their actual angle.

SEO artifactrole

Content Strategy: —
Schema Markup: schema-code
SEO Audit: audit-report
Site Architecture: architecture-doc, sitemap-spec

SERP feature targetedrole

Content Strategy: —
Schema Markup: featured-snippet, paa
SEO Audit: none
Site Architecture: none

Content formatrole

Content Strategy: 4 items
Schema Markup: —
SEO Audit: —
Site Architecture: —

Attribute	Content Strategy	Schema Markup	SEO Audit	Site Architecture
SEO artifactrole	—	schema-code	audit-report	architecture-doc, sitemap-spec
SERP feature targetedrole	—	featured-snippet, paa	none	none
Content formatrole	4 items	—	—	—

Cost & speed

How fast you get a result, how much setup it needs, how steep the learning curve. The price you pay before you find out if it works.

Time to first result

Content Strategy: 30 min
Schema Markup: 10 min
SEO Audit: 10 min
Site Architecture: 30 min

Setup time

Content Strategy: 15 min
Schema Markup: 5 min
SEO Audit: 🟢2 min
Site Architecture: 10 min

Complexity

Content Strategy: intermediate
Schema Markup: intermediate
SEO Audit: intermediate
Site Architecture: expert

Production scalerole

Content Strategy: batch
Schema Markup: —
SEO Audit: —
Site Architecture: —

Attribute	Content Strategy	Schema Markup	SEO Audit	Site Architecture
Time to first result	30 min	10 min	10 min	30 min
Setup time	15 min	5 min	🟢2 min	10 min
Complexity	intermediate	intermediate	intermediate	expert
Production scalerole	batch	—	—	—

What you get back

The measurable result. Time saved, accuracy improved, things detected, decisions enabled.

Content purposerole

Content Strategy: seo-traffic, thought-leadership, lead-generation
Schema Markup: —
SEO Audit: —
Site Architecture: —

Attribute	Content Strategy	Schema Markup	SEO Audit	Site Architecture
Content purposerole	seo-traffic, thought-leadership, lead-generation	—	—	—

Can I trust this

Publisher reputation, freshness of the skill, automated test coverage, install volume, user ratings. The gut-check before you commit.

Tests passing

Content Strategy: —
Schema Markup: —
SEO Audit: —
Site Architecture: —

Weekly installs

Content Strategy: —
Schema Markup: —
SEO Audit: —
Site Architecture: —

EF verified

Content Strategy: —
Schema Markup: —
SEO Audit: —
Site Architecture: —

Attribute	Content Strategy	Schema Markup	SEO Audit	Site Architecture
Tests passing	—	—	—	—
Weekly installs	—	—	—	—
EF verified	—	—	—	—

Verdict — which one should I pick?

Auto-generated from the rows above — not LLM prose.

Pick Content Strategy if

quarterly

Content Strategy — Know Exactly What to Publish

✓Content format: blog-post, landing-page +2
✓Content purpose: seo-traffic, thought-leadership +1
✓Content type: blog, case-study +1

Pick Schema Markup if

event-driven

Schema Markup — Earn Rich Snippets in Google Search

✓SEO artifact: schema-code
✓SERP feature targeted: featured-snippet, paa
✓Competitor lens: own-site-only

Pick SEO Audit if

event-driven

When your traffic drops or pages aren't ranking, /seo-audit finds the technical and on-page issues blocking your growth.

✓SEO artifact: audit-report
✓SERP feature targeted: none
✓Competitor lens: own-site-only

Pick Site Architecture if

quarterly

Site Architecture — Build a Site Structure That Scales

✓SEO artifact: architecture-doc, sitemap-spec
✓SERP feature targeted: none
✓Competitor lens: own-site-only

💡 Most teams use 2-3 of these together — they're complements, not substitutes.

Empty cells (—) mean the publisher hasn't declared a value. We don't guess.