When a prospect mentions a competitor, /competitive-brief builds a live battlecard with positioning and talk tracks — so you walk into the call ready. — Claude Skill
YouToday
68% of deals involve at least one direct competitor, but 44% of sales teams don't know which competitors are in their deals. Your battlecards live in a Notion page last updated 6 months ago. A competitor launches a new feature on Tuesday — your rep finds out from the prospect on Wednesday.
With /competitive-brief
Name the competitor. The skill researches both companies right now and builds a product comparison, pricing intel, differentiation matrix, talk tracks, and landmine questions.
1 Name the competitor2 Skill researches both companies3 Builds the battlecard4 Share with your team
Who this is for
Account Executive
Walk into competitive deals with positioning, talk tracks, and landmine questions built specifically for the prospect mentioning the competitor
See skills for this roleSDR / BDR
Research done, emails drafted, meetings booked. These skills multiply your output without sacrificing personalization.
See skills for this roleInput options
Name competitor
"How do we compare to [Competitor]?" — skill researches from public sources.
Example
Your question
How do we compare to Gong?
30 seconds later
Where You Win
- Standalone mode — works without CRM integration - Pricing: 60% lower at mid-market - Setup: 10 min vs 3-month implementation
Where They Win
- Call recording + transcription (native) - Enterprise brand recognition - Larger integration ecosystem
Talk Tracks
When prospect says: "Gong gives us call intelligence" You say: "Gong is great for call recording. We focus on what happens after the call — the follow-up, the CRM update, the competitive positioning. Most teams use both."
Landmine Questions
- "How long did Gong take to implement?" - "Are your reps actually using the insights, or just the recordings?" - "What happens to deal data that isn't in a recorded call?"
Metrics this improves
Battlecard Freshness
Battlecards researched on demand from current data — product pages, pricing, reviews, news, job posts.
SalesClose Rate
Walk into competitive deals with positioning, talk tracks, and landmine questions ready.
SalesCompetitive Win Rate
Name a competitor → product comparison, pricing intel, differentiation matrix, talk tracks, and landmine questions.
SalesEmail Personalization Quality
Competitive positioning angles built into outreach when prospect uses a competitor.
SalesWorks with
Works anywhere
Standalone
No setup required
Name any competitor. The skill researches from public sources — product pages, pricing, reviews, news, job posts.
Connected
CRM + tools integrated
CRM + call data: pulls win/loss data and competitor mentions from transcripts. Battlecards include patterns from your own deals.
Ready to install Live battlecard?
Choose how to get started.
Run in Claude Code
Free. Open source.
Install and run this plugin locally on your computer.
1
Install Claude Code
Open a terminal on your computer and paste this command:
2
Install the plugin
Visit the GitHub repository and follow the installation instructions in the README.
3
Run it
Start Claude Code, then type the command:
then