Compare 4 skills

These skills are complements, not substitutes — each one solves a different part of the workflow. Most teams use 2-3 of them together.

by Gooseworks

Company Current GTM Analysis

/company-current-gtm-analysis

by Corey Haines

Content Strategy

/content-strategy

by Corey Haines

Page Conversion Rate Optimization (CRO)

/page-cro

by Corey Haines

Schema Markup

/schema-markup

What it does

The fundamental kind of work this skill performs. Tells you whether two skills are doing the same job differently, or completely different jobs.

Type of work

Company Current GTM Analysis: analyze
Content Strategy: design
Page Conversion Rate Optimization (CRO): analyze
Schema Markup: produce

How often used

Company Current GTM Analysis: quarterly
Content Strategy: quarterly
Page Conversion Rate Optimization (CRO): event-driven
Schema Markup: event-driven

Workflow stage

Company Current GTM Analysis: analysis
Content Strategy: setup
Page Conversion Rate Optimization (CRO): analysis
Schema Markup: execution

You get back

Company Current GTM Analysis: document
Content Strategy: system-config
Page Conversion Rate Optimization (CRO): recommendation-list
Schema Markup: document

Who decides

Company Current GTM Analysis: advisory
Content Strategy: advisory
Page Conversion Rate Optimization (CRO): advisory
Schema Markup: draft-for-review

Read / write behavior

Company Current GTM Analysis: —
Content Strategy: —
Page Conversion Rate Optimization (CRO): —
Schema Markup: —

Tools it bridges

Company Current GTM Analysis: —
Content Strategy: —
Page Conversion Rate Optimization (CRO): —
Schema Markup: —

Capabilities exposed

Company Current GTM Analysis: —
Content Strategy: —
Page Conversion Rate Optimization (CRO): —
Schema Markup: —

Growth motionrole

Company Current GTM Analysis: —
Content Strategy: —
Page Conversion Rate Optimization (CRO): organic-cro
Schema Markup: —

SEO disciplinerole

Company Current GTM Analysis: —
Content Strategy: —
Page Conversion Rate Optimization (CRO): —
Schema Markup: schema, technical

Content workstream phaserole

Company Current GTM Analysis: —
Content Strategy: strategy
Page Conversion Rate Optimization (CRO): —
Schema Markup: —

Attribute	Company Current GTM Analysis	Content Strategy	Page Conversion Rate Optimization (CRO)	Schema Markup
Type of work	analyze	design	analyze	produce
How often used	quarterly	quarterly	event-driven	event-driven
Workflow stage	analysis	setup	analysis	execution
You get back	document	system-config	recommendation-list	document
Who decides	advisory	advisory	advisory	draft-for-review
Read / write behavior	—	—	—	—
Tools it bridges	—	—	—	—
Capabilities exposed	—	—	—	—
Growth motionrole	—	—	organic-cro	—
SEO disciplinerole	—	—	—	schema, technical
Content workstream phaserole	—	strategy	—	—

Will it fit my setup

Whether the skill matches your tools, team size, deal size, and role. A great skill in the wrong context is useless.

What you provide

Company Current GTM Analysis: text, url
Content Strategy: text
Page Conversion Rate Optimization (CRO): url, text
Schema Markup: url, text

Output formats

Company Current GTM Analysis: markdown
Content Strategy: markdown
Page Conversion Rate Optimization (CRO): markdown
Schema Markup: markdown, json

Human review

Company Current GTM Analysis: none
Content Strategy: review-required
Page Conversion Rate Optimization (CRO): review-required
Schema Markup: review-required

Data sensitivity

Company Current GTM Analysis: public
Content Strategy: internal
Page Conversion Rate Optimization (CRO): public
Schema Markup: public

Channeldepartment

Company Current GTM Analysis: content, SEO, social
Content Strategy: content, SEO, social
Page Conversion Rate Optimization (CRO): content, SEO, paid-ads
Schema Markup: SEO

Funnel stagedepartment

Company Current GTM Analysis: awareness, acquisition
Content Strategy: awareness, acquisition, retention
Page Conversion Rate Optimization (CRO): acquisition, activation
Schema Markup: awareness

Content typedepartment

Company Current GTM Analysis: —
Content Strategy: blog, case-study, video-script
Page Conversion Rate Optimization (CRO): landing-page
Schema Markup: —

B2B / B2Cdepartment

Company Current GTM Analysis: B2B
Content Strategy: B2B, B2C
Page Conversion Rate Optimization (CRO): B2B, B2C
Schema Markup: B2B, B2C

Transport

Company Current GTM Analysis: —
Content Strategy: —
Page Conversion Rate Optimization (CRO): —
Schema Markup: —

Authentication

Company Current GTM Analysis: —
Content Strategy: —
Page Conversion Rate Optimization (CRO): —
Schema Markup: —

Scopes required

Company Current GTM Analysis: —
Content Strategy: —
Page Conversion Rate Optimization (CRO): —
Schema Markup: —

Can run locally

Company Current GTM Analysis: —
Content Strategy: —
Page Conversion Rate Optimization (CRO): —
Schema Markup: —

OS support

Company Current GTM Analysis: —
Content Strategy: —
Page Conversion Rate Optimization (CRO): —
Schema Markup: —

Needs internet

Company Current GTM Analysis: —
Content Strategy: —
Page Conversion Rate Optimization (CRO): —
Schema Markup: —

Ad platformsrole

Company Current GTM Analysis: —
Content Strategy: —
Page Conversion Rate Optimization (CRO): —
Schema Markup: —

Revenue model focusrole

Company Current GTM Analysis: —
Content Strategy: —
Page Conversion Rate Optimization (CRO): —
Schema Markup: —

Competitor lensrole

Company Current GTM Analysis: —
Content Strategy: —
Page Conversion Rate Optimization (CRO): —
Schema Markup: own-site-only

Voice sourcerole

Company Current GTM Analysis: —
Content Strategy: mixed
Page Conversion Rate Optimization (CRO): —
Schema Markup: —

Attribute	Company Current GTM Analysis	Content Strategy	Page Conversion Rate Optimization (CRO)	Schema Markup
What you provide	text, url	text	url, text	url, text
Output formats	markdown	markdown	markdown	markdown, json
Human review	none	review-required	review-required	review-required
Data sensitivity	public	internal	public	public
Channeldepartment	content, SEO, social	content, SEO, social	content, SEO, paid-ads	SEO
Funnel stagedepartment	awareness, acquisition	awareness, acquisition, retention	acquisition, activation	awareness
Content typedepartment	—	blog, case-study, video-script	landing-page	—
B2B / B2Cdepartment	B2B	B2B, B2C	B2B, B2C	B2B, B2C
Transport	—	—	—	—
Authentication	—	—	—	—
Scopes required	—	—	—	—
Can run locally	—	—	—	—
OS support	—	—	—	—
Needs internet	—	—	—	—
Ad platformsrole	—	—	—	—
Revenue model focusrole	—	—	—	—
Competitor lensrole	—	—	—	own-site-only
Voice sourcerole	—	mixed	—	—

What makes it different

The methodologies, frameworks, jurisdictions, or channels this skill specializes in. This is where similar-looking skills reveal their actual angle.

Tool coverage

Company Current GTM Analysis: —
Content Strategy: —
Page Conversion Rate Optimization (CRO): —
Schema Markup: —

Adds features beyond the product API

Company Current GTM Analysis: —
Content Strategy: —
Page Conversion Rate Optimization (CRO): —
Schema Markup: —

Caching

Company Current GTM Analysis: —
Content Strategy: —
Page Conversion Rate Optimization (CRO): —
Schema Markup: —

Supports bulk / batched calls

Company Current GTM Analysis: —
Content Strategy: —
Page Conversion Rate Optimization (CRO): —
Schema Markup: —

Supports streaming responses

Company Current GTM Analysis: —
Content Strategy: —
Page Conversion Rate Optimization (CRO): —
Schema Markup: —

Optimization surfacerole

Company Current GTM Analysis: —
Content Strategy: —
Page Conversion Rate Optimization (CRO): page
Schema Markup: —

Experiment frameworkrole

Company Current GTM Analysis: —
Content Strategy: —
Page Conversion Rate Optimization (CRO): —
Schema Markup: —

SEO artifactrole

Company Current GTM Analysis: —
Content Strategy: —
Page Conversion Rate Optimization (CRO): —
Schema Markup: schema-code

SERP feature targetedrole

Company Current GTM Analysis: —
Content Strategy: —
Page Conversion Rate Optimization (CRO): —
Schema Markup: featured-snippet, paa

Content formatrole

Company Current GTM Analysis: —
Content Strategy: 4 items
Page Conversion Rate Optimization (CRO): —
Schema Markup: —

Attribute	Company Current GTM Analysis	Content Strategy	Page Conversion Rate Optimization (CRO)	Schema Markup
Tool coverage	—	—	—	—
Adds features beyond the product API	—	—	—	—
Caching	—	—	—	—
Supports bulk / batched calls	—	—	—	—
Supports streaming responses	—	—	—	—
Optimization surfacerole	—	—	page	—
Experiment frameworkrole	—	—	—	—
SEO artifactrole	—	—	—	schema-code
SERP feature targetedrole	—	—	—	featured-snippet, paa
Content formatrole	—	4 items	—	—

Cost & speed

How fast you get a result, how much setup it needs, how steep the learning curve. The price you pay before you find out if it works.

Time to first result

Company Current GTM Analysis: 45 min
Content Strategy: 30 min
Page Conversion Rate Optimization (CRO): 15 min
Schema Markup: 🟢10 min

Setup time

Company Current GTM Analysis: 5 min
Content Strategy: 15 min
Page Conversion Rate Optimization (CRO): 5 min
Schema Markup: 5 min

Complexity

Company Current GTM Analysis: intermediate
Content Strategy: intermediate
Page Conversion Rate Optimization (CRO): intermediate
Schema Markup: intermediate

Install complexity

Company Current GTM Analysis: —
Content Strategy: —
Page Conversion Rate Optimization (CRO): —
Schema Markup: —

Setup time

Company Current GTM Analysis: —
Content Strategy: —
Page Conversion Rate Optimization (CRO): —
Schema Markup: —

Auth setup time

Company Current GTM Analysis: —
Content Strategy: —
Page Conversion Rate Optimization (CRO): —
Schema Markup: —

Monthly cost

Company Current GTM Analysis: —
Content Strategy: —
Page Conversion Rate Optimization (CRO): —
Schema Markup: —

Pricing model

Company Current GTM Analysis: —
Content Strategy: —
Page Conversion Rate Optimization (CRO): —
Schema Markup: —

Production scalerole

Company Current GTM Analysis: —
Content Strategy: batch
Page Conversion Rate Optimization (CRO): —
Schema Markup: —

Attribute	Company Current GTM Analysis	Content Strategy	Page Conversion Rate Optimization (CRO)	Schema Markup
Time to first result	45 min	30 min	15 min	🟢10 min
Setup time	5 min	15 min	5 min	5 min
Complexity	intermediate	intermediate	intermediate	intermediate
Install complexity	—	—	—	—
Setup time	—	—	—	—
Auth setup time	—	—	—	—
Monthly cost	—	—	—	—
Pricing model	—	—	—	—
Production scalerole	—	batch	—	—

What you get back

The measurable result. Time saved, accuracy improved, things detected, decisions enabled.

Skills that use it

Company Current GTM Analysis: —
Content Strategy: —
Page Conversion Rate Optimization (CRO): —
Schema Markup: —

Plugins that bundle it

Company Current GTM Analysis: —
Content Strategy: —
Page Conversion Rate Optimization (CRO): —
Schema Markup: —

Departments it supports

Company Current GTM Analysis: —
Content Strategy: —
Page Conversion Rate Optimization (CRO): —
Schema Markup: —

Content purposerole

Company Current GTM Analysis: —
Content Strategy: seo-traffic, thought-leadership, lead-generation
Page Conversion Rate Optimization (CRO): —
Schema Markup: —

Attribute	Company Current GTM Analysis	Content Strategy	Page Conversion Rate Optimization (CRO)	Schema Markup
Skills that use it	—	—	—	—
Plugins that bundle it	—	—	—	—
Departments it supports	—	—	—	—
Content purposerole	—	seo-traffic, thought-leadership, lead-generation	—	—

Can I trust this

Publisher reputation, freshness of the skill, automated test coverage, install volume, user ratings. The gut-check before you commit.

Tests passing

Company Current GTM Analysis: —
Content Strategy: —
Page Conversion Rate Optimization (CRO): —
Schema Markup: —

Weekly installs

Company Current GTM Analysis: —
Content Strategy: —
Page Conversion Rate Optimization (CRO): —
Schema Markup: —

EF verified

Company Current GTM Analysis: —
Content Strategy: —
Page Conversion Rate Optimization (CRO): —
Schema Markup: —

MCP protocol version

Company Current GTM Analysis: —
Content Strategy: —
Page Conversion Rate Optimization (CRO): —
Schema Markup: —

License

Company Current GTM Analysis: —
Content Strategy: —
Page Conversion Rate Optimization (CRO): —
Schema Markup: —

Source

Company Current GTM Analysis: —
Content Strategy: —
Page Conversion Rate Optimization (CRO): —
Schema Markup: —

Days since last release

Company Current GTM Analysis: —
Content Strategy: —
Page Conversion Rate Optimization (CRO): —
Schema Markup: —

GitHub stars

Company Current GTM Analysis: —
Content Strategy: —
Page Conversion Rate Optimization (CRO): —
Schema Markup: —

Weekly installs

Company Current GTM Analysis: —
Content Strategy: —
Page Conversion Rate Optimization (CRO): —
Schema Markup: —

User rating

Company Current GTM Analysis: —
Content Strategy: —
Page Conversion Rate Optimization (CRO): —
Schema Markup: —

EF verified

Company Current GTM Analysis: —
Content Strategy: —
Page Conversion Rate Optimization (CRO): —
Schema Markup: —

Attribute	Company Current GTM Analysis	Content Strategy	Page Conversion Rate Optimization (CRO)	Schema Markup
Tests passing	—	—	—	—
Weekly installs	—	—	—	—
EF verified	—	—	—	—
MCP protocol version	—	—	—	—
License	—	—	—	—
Source	—	—	—	—
Days since last release	—	—	—	—
GitHub stars	—	—	—	—
Weekly installs	—	—	—	—
User rating	—	—	—	—
EF verified	—	—	—	—

Verdict — which one should I pick?

Auto-generated from the rows above — not LLM prose.

Pick Company Current GTM Analysis if

quarterly

GTM Analysis — full-stack market presence audit

No unique differentiators in this comparison.

Pick Content Strategy if

quarterly

Content Strategy — Know Exactly What to Publish

✓Content format: blog-post, landing-page +2
✓Content purpose: seo-traffic, thought-leadership +1
✓Content type: blog, case-study +1

Pick Page Conversion Rate Optimization (CRO) if

event-driven

Page CRO — Fix Pages That Aren't Converting

✓Optimization surface: page
✓Content type: landing-page

Pick Schema Markup if

event-driven

Schema Markup — Earn Rich Snippets in Google Search

✓SEO artifact: schema-code
✓SERP feature targeted: featured-snippet, paa
✓Competitor lens: own-site-only

💡 Most teams use 2-3 of these together — they're complements, not substitutes.

Empty cells (—) mean the publisher hasn't declared a value. We don't guess.