Compare 4 skills

These skills are complements, not substitutes — each one solves a different part of the workflow. Most teams use 2-3 of them together.

by Corey Haines

Competitor & Alternative Pages

/competitor-alternatives

by Corey Haines

Programmatic SEO

/programmatic-seo

by Gooseworks

SEO Opportunity Finder

/seo-opportunity-finder

by Gooseworks

Topical Authority Mapper

/topical-authority-mapper

What it does

The fundamental kind of work this skill performs. Tells you whether two skills are doing the same job differently, or completely different jobs.

Type of work

Competitor & Alternative Pages: produce
Programmatic SEO: design
SEO Opportunity Finder: analyze
Topical Authority Mapper: design

How often used

Competitor & Alternative Pages: quarterly
Programmatic SEO: one-off
SEO Opportunity Finder: monthly
Topical Authority Mapper: quarterly

Workflow stage

Competitor & Alternative Pages: execution
Programmatic SEO: setup
SEO Opportunity Finder: analysis
Topical Authority Mapper: setup

You get back

Competitor & Alternative Pages: document
Programmatic SEO: system-config
SEO Opportunity Finder: recommendation-list
Topical Authority Mapper: document

Who decides

Competitor & Alternative Pages: draft-for-review
Programmatic SEO: draft-for-review
SEO Opportunity Finder: advisory
Topical Authority Mapper: draft-for-review

Read / write behavior

Competitor & Alternative Pages: —
Programmatic SEO: —
SEO Opportunity Finder: —
Topical Authority Mapper: —

Tools it bridges

Competitor & Alternative Pages: —
Programmatic SEO: —
SEO Opportunity Finder: —
Topical Authority Mapper: —

Capabilities exposed

Competitor & Alternative Pages: —
Programmatic SEO: —
SEO Opportunity Finder: —
Topical Authority Mapper: —

SEO disciplinerole

Competitor & Alternative Pages: content, competitive
Programmatic SEO: programmatic
SEO Opportunity Finder: competitive, content
Topical Authority Mapper: topical, content

Attribute	Competitor & Alternative Pages	Programmatic SEO	SEO Opportunity Finder	Topical Authority Mapper
Type of work	produce	design	analyze	design
How often used	quarterly	one-off	monthly	quarterly
Workflow stage	execution	setup	analysis	setup
You get back	document	system-config	recommendation-list	document
Who decides	draft-for-review	draft-for-review	advisory	draft-for-review
Read / write behavior	—	—	—	—
Tools it bridges	—	—	—	—
Capabilities exposed	—	—	—	—
SEO disciplinerole	content, competitive	programmatic	competitive, content	topical, content

Will it fit my setup

Whether the skill matches your tools, team size, deal size, and role. A great skill in the wrong context is useless.

What you provide

Competitor & Alternative Pages: text, url
Programmatic SEO: text, tool-access
SEO Opportunity Finder: text, url
Topical Authority Mapper: text

Output formats

Competitor & Alternative Pages: markdown
Programmatic SEO: markdown, csv
SEO Opportunity Finder: markdown, csv
Topical Authority Mapper: markdown

Human review

Competitor & Alternative Pages: review-required
Programmatic SEO: approval-required
SEO Opportunity Finder: none
Topical Authority Mapper: approval-required

Data sensitivity

Competitor & Alternative Pages: public
Programmatic SEO: public
SEO Opportunity Finder: public
Topical Authority Mapper: public

Channeldepartment

Competitor & Alternative Pages: SEO, content, paid-ads
Programmatic SEO: SEO, content
SEO Opportunity Finder: SEO, content
Topical Authority Mapper: SEO, content

Funnel stagedepartment

Competitor & Alternative Pages: acquisition
Programmatic SEO: awareness, acquisition
SEO Opportunity Finder: awareness, acquisition
Topical Authority Mapper: awareness, acquisition

Content typedepartment

Competitor & Alternative Pages: landing-page, blog
Programmatic SEO: landing-page, blog
SEO Opportunity Finder: —
Topical Authority Mapper: blog

B2B / B2Cdepartment

Competitor & Alternative Pages: B2B, B2C
Programmatic SEO: B2B, B2C
SEO Opportunity Finder: B2B
Topical Authority Mapper: B2B

Transport

Competitor & Alternative Pages: —
Programmatic SEO: —
SEO Opportunity Finder: —
Topical Authority Mapper: —

Authentication

Competitor & Alternative Pages: —
Programmatic SEO: —
SEO Opportunity Finder: —
Topical Authority Mapper: —

Scopes required

Competitor & Alternative Pages: —
Programmatic SEO: —
SEO Opportunity Finder: —
Topical Authority Mapper: —

Can run locally

Competitor & Alternative Pages: —
Programmatic SEO: —
SEO Opportunity Finder: —
Topical Authority Mapper: —

OS support

Competitor & Alternative Pages: —
Programmatic SEO: —
SEO Opportunity Finder: —
Topical Authority Mapper: —

Needs internet

Competitor & Alternative Pages: —
Programmatic SEO: —
SEO Opportunity Finder: —
Topical Authority Mapper: —

Competitor lensrole

Competitor & Alternative Pages: competitor-comparison
Programmatic SEO: own-site-only
SEO Opportunity Finder: gap-analysis
Topical Authority Mapper: competitor-comparison

Attribute	Competitor & Alternative Pages	Programmatic SEO	SEO Opportunity Finder	Topical Authority Mapper
What you provide	text, url	text, tool-access	text, url	text
Output formats	markdown	markdown, csv	markdown, csv	markdown
Human review	review-required	approval-required	none	approval-required
Data sensitivity	public	public	public	public
Channeldepartment	SEO, content, paid-ads	SEO, content	SEO, content	SEO, content
Funnel stagedepartment	acquisition	awareness, acquisition	awareness, acquisition	awareness, acquisition
Content typedepartment	landing-page, blog	landing-page, blog	—	blog
B2B / B2Cdepartment	B2B, B2C	B2B, B2C	B2B	B2B
Transport	—	—	—	—
Authentication	—	—	—	—
Scopes required	—	—	—	—
Can run locally	—	—	—	—
OS support	—	—	—	—
Needs internet	—	—	—	—
Competitor lensrole	competitor-comparison	own-site-only	gap-analysis	competitor-comparison

What makes it different

The methodologies, frameworks, jurisdictions, or channels this skill specializes in. This is where similar-looking skills reveal their actual angle.

Tool coverage

Competitor & Alternative Pages: —
Programmatic SEO: —
SEO Opportunity Finder: —
Topical Authority Mapper: —

Adds features beyond the product API

Competitor & Alternative Pages: —
Programmatic SEO: —
SEO Opportunity Finder: —
Topical Authority Mapper: —

Caching

Competitor & Alternative Pages: —
Programmatic SEO: —
SEO Opportunity Finder: —
Topical Authority Mapper: —

Supports bulk / batched calls

Competitor & Alternative Pages: —
Programmatic SEO: —
SEO Opportunity Finder: —
Topical Authority Mapper: —

Supports streaming responses

Competitor & Alternative Pages: —
Programmatic SEO: —
SEO Opportunity Finder: —
Topical Authority Mapper: —

SEO artifactrole

Competitor & Alternative Pages: content-brief
Programmatic SEO: page-template
SEO Opportunity Finder: opportunity-list
Topical Authority Mapper: topic-map

SERP feature targetedrole

Competitor & Alternative Pages: none
Programmatic SEO: none
SEO Opportunity Finder: none
Topical Authority Mapper: none

Attribute	Competitor & Alternative Pages	Programmatic SEO	SEO Opportunity Finder	Topical Authority Mapper
Tool coverage	—	—	—	—
Adds features beyond the product API	—	—	—	—
Caching	—	—	—	—
Supports bulk / batched calls	—	—	—	—
Supports streaming responses	—	—	—	—
SEO artifactrole	content-brief	page-template	opportunity-list	topic-map
SERP feature targetedrole	none	none	none	none

Cost & speed

How fast you get a result, how much setup it needs, how steep the learning curve. The price you pay before you find out if it works.

Time to first result

Competitor & Alternative Pages: 🟢20 min
Programmatic SEO: 60 min
SEO Opportunity Finder: 30 min
Topical Authority Mapper: 45 min

Setup time

Competitor & Alternative Pages: 10 min
Programmatic SEO: 30 min
SEO Opportunity Finder: 10 min
Topical Authority Mapper: 15 min

Complexity

Competitor & Alternative Pages: intermediate
Programmatic SEO: expert
SEO Opportunity Finder: intermediate
Topical Authority Mapper: expert

Install complexity

Competitor & Alternative Pages: —
Programmatic SEO: —
SEO Opportunity Finder: —
Topical Authority Mapper: —

Setup time

Competitor & Alternative Pages: —
Programmatic SEO: —
SEO Opportunity Finder: —
Topical Authority Mapper: —

Auth setup time

Competitor & Alternative Pages: —
Programmatic SEO: —
SEO Opportunity Finder: —
Topical Authority Mapper: —

Monthly cost

Competitor & Alternative Pages: —
Programmatic SEO: —
SEO Opportunity Finder: —
Topical Authority Mapper: —

Pricing model

Competitor & Alternative Pages: —
Programmatic SEO: —
SEO Opportunity Finder: —
Topical Authority Mapper: —

Attribute	Competitor & Alternative Pages	Programmatic SEO	SEO Opportunity Finder	Topical Authority Mapper
Time to first result	🟢20 min	60 min	30 min	45 min
Setup time	10 min	30 min	10 min	15 min
Complexity	intermediate	expert	intermediate	expert
Install complexity	—	—	—	—
Setup time	—	—	—	—
Auth setup time	—	—	—	—
Monthly cost	—	—	—	—
Pricing model	—	—	—	—

What you get back

The measurable result. Time saved, accuracy improved, things detected, decisions enabled.

Skills that use it

Competitor & Alternative Pages: —
Programmatic SEO: —
SEO Opportunity Finder: —
Topical Authority Mapper: —

Plugins that bundle it

Competitor & Alternative Pages: —
Programmatic SEO: —
SEO Opportunity Finder: —
Topical Authority Mapper: —

Departments it supports

Competitor & Alternative Pages: —
Programmatic SEO: —
SEO Opportunity Finder: —
Topical Authority Mapper: —

Attribute	Competitor & Alternative Pages	Programmatic SEO	SEO Opportunity Finder	Topical Authority Mapper
Skills that use it	—	—	—	—
Plugins that bundle it	—	—	—	—
Departments it supports	—	—	—	—

Can I trust this

Publisher reputation, freshness of the skill, automated test coverage, install volume, user ratings. The gut-check before you commit.

Tests passing

Competitor & Alternative Pages: —
Programmatic SEO: —
SEO Opportunity Finder: —
Topical Authority Mapper: —

Weekly installs

Competitor & Alternative Pages: —
Programmatic SEO: —
SEO Opportunity Finder: —
Topical Authority Mapper: —

EF verified

Competitor & Alternative Pages: —
Programmatic SEO: —
SEO Opportunity Finder: —
Topical Authority Mapper: —

MCP protocol version

Competitor & Alternative Pages: —
Programmatic SEO: —
SEO Opportunity Finder: —
Topical Authority Mapper: —

License

Competitor & Alternative Pages: —
Programmatic SEO: —
SEO Opportunity Finder: —
Topical Authority Mapper: —

Source

Competitor & Alternative Pages: —
Programmatic SEO: —
SEO Opportunity Finder: —
Topical Authority Mapper: —

Days since last release

Competitor & Alternative Pages: —
Programmatic SEO: —
SEO Opportunity Finder: —
Topical Authority Mapper: —

GitHub stars

Competitor & Alternative Pages: —
Programmatic SEO: —
SEO Opportunity Finder: —
Topical Authority Mapper: —

Weekly installs

Competitor & Alternative Pages: —
Programmatic SEO: —
SEO Opportunity Finder: —
Topical Authority Mapper: —

User rating

Competitor & Alternative Pages: —
Programmatic SEO: —
SEO Opportunity Finder: —
Topical Authority Mapper: —

EF verified

Competitor & Alternative Pages: —
Programmatic SEO: —
SEO Opportunity Finder: —
Topical Authority Mapper: —

Attribute	Competitor & Alternative Pages	Programmatic SEO	SEO Opportunity Finder	Topical Authority Mapper
Tests passing	—	—	—	—
Weekly installs	—	—	—	—
EF verified	—	—	—	—
MCP protocol version	—	—	—	—
License	—	—	—	—
Source	—	—	—	—
Days since last release	—	—	—	—
GitHub stars	—	—	—	—
Weekly installs	—	—	—	—
User rating	—	—	—	—
EF verified	—	—	—	—

Verdict — which one should I pick?

Auto-generated from the rows above — not LLM prose.

Pick Competitor & Alternative Pages if

quarterly

Competitor Pages — Win Comparison Searches

✓Content type: landing-page, blog

Pick Programmatic SEO if

one-off

Programmatic SEO — Scale to Hundreds of SEO Pages

✓Content type: landing-page, blog

Pick SEO Opportunity Finder if

monthly

SEO Opportunity Finder — quick wins from competitor gaps

No unique differentiators in this comparison.

Pick Topical Authority Mapper if

quarterly

Topical Authority Mapper — build real authority, not random posts

✓Content type: blog

💡 Most teams use 2-3 of these together — they're complements, not substitutes.

Empty cells (—) mean the publisher hasn't declared a value. We don't guess.