Compare 4 skills

Attribute	Competitor Intelligence	Customer Research	Newsletter Signal Scanner	Competitive Analysis
Type of work	monitor	analyze	monitor	analyze
How often used	daily	quarterly	weekly	quarterly
Workflow stage	intake	analysis	intake	analysis
You get back	document	recommendation-list	document	document
Who decides	advisory	advisory	advisory	draft-for-review
PMM functional arearole	competitive-intel	customer-research	customer-research	competitive-intel

Will it fit my setup

Whether the skill matches your tools, team size, deal size, and role. A great skill in the wrong context is useless.

What you provide

Competitor Intelligence: text, api-credentials
Customer Research: text, file-upload
Newsletter Signal Scanner: text, api-credentials
Competitive Analysis: text

Output formats

Competitor Intelligence: markdown, email
Customer Research: markdown
Newsletter Signal Scanner: markdown, email
Competitive Analysis: markdown

Human review

Competitor Intelligence: none
Customer Research: review-required
Newsletter Signal Scanner: none
Competitive Analysis: review-required

Data sensitivity

Competitor Intelligence: public
Customer Research: confidential
Newsletter Signal Scanner: public
Competitive Analysis: internal

Channeldepartment

Competitor Intelligence: social
Customer Research: content, email
Newsletter Signal Scanner: email, content
Competitive Analysis: content

Funnel stagedepartment

Competitor Intelligence: awareness, acquisition
Customer Research: acquisition, activation, retention
Newsletter Signal Scanner: awareness
Competitive Analysis: awareness, acquisition

Content typedepartment

Competitor Intelligence: —
Customer Research: —
Newsletter Signal Scanner: —
Competitive Analysis: —

B2B / B2Cdepartment

Competitor Intelligence: B2B
Customer Research: B2B, B2C
Newsletter Signal Scanner: B2B
Competitive Analysis: —

Output audiencerole

Competitor Intelligence: marketing
Customer Research: marketing, product
Newsletter Signal Scanner: marketing
Competitive Analysis: leadership, sales, marketing

Voice-of-customer sourcerole

Competitor Intelligence: —
Customer Research: 4 items
Newsletter Signal Scanner: newsletters
Competitive Analysis: win-loss

Attribute	Competitor Intelligence	Customer Research	Newsletter Signal Scanner	Competitive Analysis
What you provide	text, api-credentials	text, file-upload	text, api-credentials	text
Output formats	markdown, email	markdown	markdown, email	markdown
Human review	none	review-required	none	review-required
Data sensitivity	public	confidential	public	internal
Channeldepartment	social	content, email	email, content	content
Funnel stagedepartment	awareness, acquisition	acquisition, activation, retention	awareness	awareness, acquisition
Content typedepartment	—	—	—	—
B2B / B2Cdepartment	B2B	B2B, B2C	B2B	—
Output audiencerole	marketing	marketing, product	marketing	leadership, sales, marketing
Voice-of-customer sourcerole	—	4 items	newsletters	win-loss

What makes it different

The methodologies, frameworks, jurisdictions, or channels this skill specializes in. This is where similar-looking skills reveal their actual angle.

PMM artifactrole

Competitor Intelligence: messaging-brief
Customer Research: persona-doc
Newsletter Signal Scanner: messaging-brief
Competitive Analysis: battlecard, competitive-matrix, positioning-doc

Positioning frameworkrole

Competitor Intelligence: —
Customer Research: —
Newsletter Signal Scanner: —
Competitive Analysis: —

Attribute	Competitor Intelligence	Customer Research	Newsletter Signal Scanner	Competitive Analysis
PMM artifactrole	messaging-brief	persona-doc	messaging-brief	battlecard, competitive-matrix, positioning-doc
Positioning frameworkrole	—	—	—	—

Cost & speed

How fast you get a result, how much setup it needs, how steep the learning curve. The price you pay before you find out if it works.

Time to first result

Competitor Intelligence: 60 min
Customer Research: 30 min
Newsletter Signal Scanner: 🟢15 min
Competitive Analysis: 20 min

Setup time

Competitor Intelligence: 30 min
Customer Research: 10 min
Newsletter Signal Scanner: 20 min
Competitive Analysis: 🟢0 min

Complexity

Competitor Intelligence: expert
Customer Research: intermediate
Newsletter Signal Scanner: intermediate
Competitive Analysis: intermediate

Attribute	Competitor Intelligence	Customer Research	Newsletter Signal Scanner	Competitive Analysis
Time to first result	60 min	30 min	🟢15 min	20 min
Setup time	30 min	10 min	20 min	🟢0 min
Complexity	expert	intermediate	intermediate	intermediate

Can I trust this

Publisher reputation, freshness of the skill, automated test coverage, install volume, user ratings. The gut-check before you commit.

Tests passing

Competitor Intelligence: —
Customer Research: —
Newsletter Signal Scanner: —
Competitive Analysis: —

Weekly installs

Competitor Intelligence: —
Customer Research: —
Newsletter Signal Scanner: —
Competitive Analysis: —

EF verified

Competitor Intelligence: —
Customer Research: —
Newsletter Signal Scanner: —
Competitive Analysis: —

Attribute	Competitor Intelligence	Customer Research	Newsletter Signal Scanner	Competitive Analysis
Tests passing	—	—	—	—
Weekly installs	—	—	—	—
EF verified	—	—	—	—

Verdict — which one should I pick?

Auto-generated from the rows above — not LLM prose.

Pick Competitor Intelligence if

daily

Competitor Intel — daily competitor signal feed

✓B2B / B2C: B2B

Pick Customer Research if

quarterly

Customer Research — Find What Customers Actually Say

✓B2B / B2C: B2B, B2C
✓Voice-of-customer source: customer-interviews, reviews +2

Pick Newsletter Signal Scanner if

weekly

Newsletter Signal Scanner — newsletters as a buying-signal pipeline

✓B2B / B2C: B2B
✓Voice-of-customer source: newsletters

Pick Competitive Analysis if

quarterly

When your board asks how you stack up, /competitive-analysis maps the market and finds your asymmetries, so you can answer with a strategy.

✓Voice-of-customer source: win-loss

💡 These skills relate to the same role but cover different jobs. Use the table above to see how they fit your stack.

Empty cells (—) mean the publisher hasn't declared a value. We don't guess.