When a prospect mentions a competitor, /competitive-brief builds a live battlecard with positioning and talk tracks — so you walk into the call ready.

Runs on

Claude

YouToday

68% of deals involve at least one direct competitor, but 44% of sales teams don't know which competitors are in their deals. Your battlecards live in a Notion page last updated 6 months ago. A competitor launches a new feature on Tuesday — your rep finds out from the prospect on Wednesday.

With /competitive-brief

Name the competitor. The skill researches both companies right now and builds a product comparison, pricing intel, differentiation matrix, talk tracks, and landmine questions.

1 Name the competitor2 Skill researches both companies3 Builds the battlecard4 Share with your team

Who this is for

Account Executive

10 calls a day — every one captured, every follow-up sent, every prospect researched. These skills handle the admin so you close deals.

See skills for this role

SDR / BDR

Research done, emails drafted, meetings booked. These skills multiply your output without sacrificing personalization.

See skills for this role

Input options

Name competitor

"How do we compare to [Competitor]?" — skill researches from public sources.

Example

Your question

How do we compare to Gong?

30 seconds later

Where You Win

- Standalone mode — works without CRM integration
- Pricing: 60% lower at mid-market
- Setup: 10 min vs 3-month implementation

Where They Win

- Call recording + transcription (native)
- Enterprise brand recognition
- Larger integration ecosystem

Talk Tracks

When prospect says: "Gong gives us call intelligence"
You say: "Gong is great for call recording. We focus on
what happens after the call — the follow-up, the CRM
update, the competitive positioning. Most teams use both."

Landmine Questions

- "How long did Gong take to implement?"
- "Are your reps actually using the insights, or just the recordings?"
- "What happens to deal data that isn't in a recorded call?"