comparar price, cost, margin, e volume para choose a healthier price point. — Claude Skill
Um Skill Claude para Claude Code por OpenAccountant — executar /pricing-optimizer no Claude·Atualizado em 18 de jun. de 2026·vmain@f5abe38
usa costs, volumes, target margin, competitor references, e cliente value para recomendar pricing cenários com margin impacto, revenue impacto, e riscos.
- Calculates margin e revenue impacto para atual, recommended, e alternative price points.
- Connects pricing decisões para cost structure, volume pressupostos, e target margin.
- assinala prices that look attractive para growth but damage gross margin.
- Produces plain-language recomendações finanças, produto, e vendas can rever together.
equipas react para competitor pricing ou vendas pressure sem checking margin impacto.
Run /pricing-optimizer para comparar price cenários against cost, volume, margin, e buyer risco.
Para quem é
O que faz
verificar whether a tier price supports target margin e cliente value.
Model how discounts affect margin e payback.
comparar competitor prices sem blindly matching them.
Como funciona
Collect atual price, variable cost, fixed cost pressupostos, volume, competitor references, e target margin.
Calculate atual margin, break-even points, e cenário impacto.
comparar cost-plus, value-based, e competitor-informed price options.
recomendar a price ou price band com riscos, pressupostos, e what para test.
assinalar where human finanças rever is obrigatório antes orientado ao cliente usar.
Opções de entrada
atual list price, discount rules, packaging, ou contrato price.
Exemplo
produto: onboarding analytics Business tier. atual price: $24 per utilizador per month. Variable cost: $5.40 per utilizador per month. Average suporte/service cost: $2.10 per utilizador per month. mensal active paid utilizadores: 3,200. Target gross margin: at least 70%. Competitor reference: LearnPro Business public price is $28 per utilizador per month. vendas concern: increasing price may slow novo negócios. precisar de: atual margin, recommended price band, e what para test antes changing public pricing.
atual unit cost is $7.50 per utilizador per month. At $24 price, gross margin is 68.75%, below o 70% target. mensal gross profit is about $52,800 antes fixed operating costs.
| cenário | Price | Gross margin | mensal gross profit at 3,200 utilizadores | Readout | |---|---:|---:|---:|---| | Keep atual | $24 | 68.8% | $52,800 | Slightly below target | | Minimum target | $25 | 70.0% | $56,000 | Clears margin target com modest change | | Competitor anchor | $28 | 73.2% | $65,600 | Stronger margin but higher conversão risco | | Discount floor | $22 | 65.9% | $46,400 | deve require aprovação |
Set o public Business tier at $26-28 if o value story is strong enough, but keep a controlled aprovação processo para discounts below $25. Do não match LearnPro only because they are at $28; validar conversão sensitivity primeiro.
Run vendas-assisted pricing tests on novo Business oportunidades, measure win taxa by segment, e verificar whether objections are about price itself ou pouco claro reporting value.
finanças deve confirm cost inputs, vendas deve rever conversão risco, e produto marketing deve confirm whether Business reporting value is clearly differentiated.
Métricas que melhora
Funciona com
Quer usar Otimizador de Pricing?
Escolha como começar.
Instale e execute este skill localmente no seu computador.
Abra um terminal no seu computador e cole este comando:
Isto descarrega o skill com todos os ficheiros para o seu computador:
Adicione -g no fim para o tornar disponível em todos os seus projetos.
Inicie o Claude Code, depois escreva o comando:
Pricing Optimizer
Overview
comparar o seu atual pricing against actual costs para calculate true margins per produto ou service. Identifies underpriced offerings, estimates o revenue impacto de price adjustments, e suggests target pricing based on desired margin.
Wilson Tools Used
- ¤KEEP0¤ — calculate COGS e direct costs per category para determine cost basis
- ¤KEEP0¤ — pull revenue by produto ou service line, identify transaction volumes e average transaction size
workflow
- Ask para o analysis period e list de products/services offered (ou detetar a partir de transaction categories).
- usar ¤KEEP0¤ para encontrar todos revenue transactions, grouped by produto/service type.
- Calculate: average sale price, total units sold, total revenue per offering.
- usar ¤KEEP0¤ para identify direct costs associated com each produto/service.
- Calculate per-offering economics:
PRICING ANALYSIS — [Period]
════════════════════════════════════════════════════════════
produto/Service Avg Price Unit Cost Margin Volume Revenue
────────────────────────────────────────────────────────────────────
Web Design Pkg $3,000 $1,200 60% 8 $24,000
mensal Retainer $1,500 $900 40% 12 $18,000
Logo Design $500 $350 30% 15 $7,500
Rush Projects $2,000 $1,600 20% 5 $10,000
────────────────────────────────────────────────────────────────────
- assinalar offerings com margins below 40% as candidates para price increases.
- para each underpriced offering, calculate o target price para a desired margin:
- Target Price = Unit Cost / (1 - Desired Margin)
- Example: $350 cost, 50% target margin = $350 / 0.50 = $700
- Estimate revenue impacto de price changes assuming 0-10% volume loss per 10% price increase.
- ordenar offerings by total profit contribution (margin * volume) para priorizar optimization effort.
sem Wilson
- criar a spreadsheet com columns: produto/Service, Price Charged, Direct Cost, Units Sold.
- Direct Cost inclui materials, labor hours * hourly taxa, software, e qualquer cost that only exists because de this produto.
- Unit Margin: ¤KEEP0¤. Margin %: ¤KEEP1¤.
- Total Profit: ¤KEEP0¤.
- Target Price at desired margin: ¤KEEP0¤.
- Revenue impacto estimate: ¤KEEP0¤ (assuming 5% volume drop per 10% price increase — adjust based on o seu price sensitivity).
- para services billed hourly, calculate o seu effective taxa: ¤KEEP0¤. comparar para market taxas on Glassdoor, Upwork, ou industry salary surveys.
- usar o pricing calculator at priceintelligently.com ou profitwell.com/tools para SaaS-specific analysis.
Important Notes
- Cost-plus pricing (cost + desired margin) is a floor, não a ceiling. Value-based pricing often supports higher prices than cost-plus suggests.
- Volume sensitivity varies wildly. Commodity products are price-sensitive; specialized services are não. A 20% price increase on a niche service may lose 0% de clientes.
- Do não optimize purely on margin percentage. A 30% margin on $10,000 negócios ($3,000 profit) beats a 60% margin on $500 negócios ($300 profit) if volume is similar.
- Test price increases on novo clientes primeiro antes changing existing cliente taxas.
Documentos de referência
name: pricing-optimizer description: > Analyze pricing against costs e margins para optimize profitability.
Pricing Optimizer
Overview
comparar o seu atual pricing against actual costs para calculate true margins per produto ou service. Identifies underpriced offerings, estimates o revenue impacto de price adjustments, e suggests target pricing based on desired margin.
Wilson Tools Used
- ¤KEEP0¤ — calculate COGS e direct costs per category para determine cost basis
- ¤KEEP0¤ — pull revenue by produto ou service line, identify transaction volumes e average transaction size
workflow
- Ask para o analysis period e list de products/services offered (ou detetar a partir de transaction categories).
- usar ¤KEEP0¤ para encontrar todos revenue transactions, grouped by produto/service type.
- Calculate: average sale price, total units sold, total revenue per offering.
- usar ¤KEEP0¤ para identify direct costs associated com each produto/service.
- Calculate per-offering economics:
PRICING ANALYSIS — [Period]
════════════════════════════════════════════════════════════
produto/Service Avg Price Unit Cost Margin Volume Revenue
────────────────────────────────────────────────────────────────────
Web Design Pkg $3,000 $1,200 60% 8 $24,000
mensal Retainer $1,500 $900 40% 12 $18,000
Logo Design $500 $350 30% 15 $7,500
Rush Projects $2,000 $1,600 20% 5 $10,000
────────────────────────────────────────────────────────────────────
- assinalar offerings com margins below 40% as candidates para price increases.
- para each underpriced offering, calculate o target price para a desired margin:
- Target Price = Unit Cost / (1 - Desired Margin)
- Example: $350 cost, 50% target margin = $350 / 0.50 = $700
- Estimate revenue impacto de price changes assuming 0-10% volume loss per 10% price increase.
- ordenar offerings by total profit contribution (margin * volume) para priorizar optimization effort.
sem Wilson
- criar a spreadsheet com columns: produto/Service, Price Charged, Direct Cost, Units Sold.
- Direct Cost inclui materials, labor hours * hourly taxa, software, e qualquer cost that only exists because de this produto.
- Unit Margin: ¤KEEP0¤. Margin %: ¤KEEP1¤.
- Total Profit: ¤KEEP0¤.
- Target Price at desired margin: ¤KEEP0¤.
- Revenue impacto estimate: ¤KEEP0¤ (assuming 5% volume drop per 10% price increase — adjust based on o seu price sensitivity).
- para services billed hourly, calculate o seu effective taxa: ¤KEEP0¤. comparar para market taxas on Glassdoor, Upwork, ou industry salary surveys.
- usar o pricing calculator at priceintelligently.com ou profitwell.com/tools para SaaS-specific analysis.
Important Notes
- Cost-plus pricing (cost + desired margin) is a floor, não a ceiling. Value-based pricing often supports higher prices than cost-plus suggests.
- Volume sensitivity varies wildly. Commodity products are price-sensitive; specialized services are não. A 20% price increase on a niche service may lose 0% de clientes.
- Do não optimize purely on margin percentage. A 30% margin on $10,000 negócios ($3,000 profit) beats a 60% margin on $500 negócios ($300 profit) if volume is similar.
- Test price increases on novo clientes primeiro antes changing existing cliente taxas.