Choose a pricing model, tier structure, e monetization plano para a produto. — Claude Skill
Um Skill Claude para Claude Code por PluginAgent Marketplace — executar /pricing no Claude·Atualizado em 18 de jun. de 2026·vmain@03e84ec
Ajuda equipas de produto e negócio a comparar freemium, subscrição, uso, tiers e pricing por valor com métricas de valor, segmentos e unit economics.
- compara pricing models against cliente value, adoption friction, revenue predictability, e operational complexity.
- Defines value métricas e tier boundaries so clientes understand why they pay more.
- verifica monetization choices against LTV, CAC, payback, e expansão pressupostos.
- Produces a pricing decisão memo that non-finanças stakeholders can rever.
A equipa copies competitor pricing ou picks a simple number sem packaging logic.
Run /pricing para comparar pricing models e design tiers around value, segments, costs, e expansão.
Para quem é
O que faz
Pick an initial pricing model e tier structure antes lançar.
Redesign tiers when clientes do não understand o upgrade path.
comparar freemium, subscription, e usage-based pricing para o same produto.
Como funciona
Collect target clientes, produto value, atual monetization, competitor anchors, costs, e growth goals.
Evaluate subscription, freemium, usage-based, tiered, e value-based options.
Choose value métricas, packaging logic, e tier boundaries.
Write o recommended pricing model, riscos, lançar test, e métricas para monitorizar.
assinalar what finanças, vendas, suporte, e jurídico precisar de para rever antes lançar.
Opções de entrada
What clientes get e which resultado they pay para.
Exemplo
produto: onboarding analytics add-on. clientes: SMB equipas e enterprise CS orgs. Value: encontra stalled cliente onboarding e shows executivos which contas precisar de intervention. atual idea: $99/month flat add-on. Competitor anchors: $20-30 per utilizador/month para broader onboarding platforms. Concerns: SMBs precisar de easy entry; enterprises care about reporting, SSO, admin controls, e procurement. precisar de: pricing model recomendação, tier boundaries, riscos, e lançar test.
usar tiered subscription pricing tied para number de cliente contas monitored, não a flat add-on. o value métrica deve scale com o number de onboarding journeys o cliente manages, which is easier para explain than per-seat pricing para an analytics add-on.
| Tier | Best para | Packaging logic | Watchout | |---|---|---|---| | Starter | SMB equipas | Limited monitored contas, core alerts, basic relatório | Keep entry price simple | | Growth | CS equipas | More contas, segment filters, tendência relatórios, integrations | Main conversão tier | | Enterprise | Large orgs | SSO, admin controls, custom reporting, procurement suporte | precisa de vendas-assisted pricing |
A flat add-on may be easy para sell para small equipas but underprices enterprise contas e does não explain expansão. It also makes high-usage clientes look artificially cheap.
Test Starter e Growth packaging com 10 SMB oportunidades e 10 mid-market oportunidades. Measure conversão, upgrade intent, discount pedidos, e whether buyers understand o monitored-conta value métrica.
finanças: confirm margin at expected usage. vendas: test upgrade language. suporte: confirm whether higher tiers criar onboarding burden. jurídico: rever Enterprise procurement e SSO terms.
Métricas que melhora
Funciona com
Quer usar Estratégia de Pricing?
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Inicie o Claude Code, depois escreva o comando:
Pricing Skill
Develop effective pricing strategies e monetization models. Master value-based pricing, tier design, e revenue optimization.
Pricing Models
Freemium
Free Tier:
- Basic features
- Limited usage (100/month)
- Community suporte
Paid Tier ($X/month):
- todos features
- Unlimited usage
- prioridade suporte
métricas:
- Free-para-paid conversão: 2-5%
- Time para converter: 7-30 days
Subscription (SaaS)
| Tier | mensal | Annual | Features |
|---|---|---|---|
| Starter | $29 | $290 | Basic |
| Pro | $99 | $990 | + analytics |
| Business | $299 | $2990 | + API |
| Enterprise | Custom | Custom | + SLA |
Usage-Based
Pricing Formula:
Base fee + (Usage × Per-unit taxa)
Example (API):
$49 base + ($0.001 × API calls)
Pricing estratégia
Value-Based Pricing
Formula:
o seu Price = (cliente Value Delivered) × (Capture taxa)
Example:
cliente saves $100K/year com o seu produto
você capture 10% = $10K/year price
Price Sensitivity Analysis
Van Westendorp Method:
- At what price is this too expensive?
- At what price is this too cheap?
- At what price is this expensive but worth it?
- At what price is this a bargain?
Unit Economics
Key métricas
LTV = ARPU × Gross Margin % / churn %
Example:
$100 ARPU × 80% GM / 5% churn = $1,600 LTV
CAC Target: LTV/3 = $533 max CAC
Payback: 12 months max
Revenue Forecasting
Month | novo MRR | churn | Net novo | Total MRR
------|---------|-------|---------|----------
1 | $10K | $0 | $10K | $10K
2 | $10K | $0.5K | $9.5K | $19.5K
3 | $12K | $1K | $11K | $30.5K
...
Troubleshooting
Yaygın Hatalar & Çözümler
| Hata | Olası Sebep | Çözüm |
|---|---|---|
| Low conversão | Price too high | A/B test lower price |
| High churn | Wrong segment | Re-segment, adjust ICP |
| Revenue flat | No upsell path | Add expansão revenue |
| Margin low | Cost structure | Optimize, raise prices |
Debug checklist
[ ] LTV/CAC ratio > 3 mi?
[ ] Payback period < 12mo mu?
[ ] Gross margin > 70% mi?
[ ] Pricing tested com clientes mi?
[ ] Competitor pricing analyzed mi?
Recovery Procedures
- Low conversão → Price sensitivity research
- High churn → cliente exit interviews
- Flat Revenue → Upsell/expansion estratégia
Learning resultados
- Design effective pricing models
- Calculate unit economics
- Analyze price sensitivity
- Optimize monetization
- forecast revenue impacto
Documentos de referência
name: pricing version: "2.0.0" description: produto pricing strategies, monetization models, e revenue optimization para SaaS e digital products. sasmp_version: "1.3.0" bonded_agent: 01-estratégia-vision bond_type: PRIMARY_BOND parameters:
- nomear: pricing_model type: string enum: [freemium, subscription, usage_based, tiered, perpetual] obrigatório: true
- nomear: target_segment type: string enum: [smb, mid_market, enterprise, consumer] retry_logic: max_attempts: 3 backoff: exponential logging: level: info hooks: [start, complete, error]
Pricing Skill
Develop effective pricing strategies e monetization models. Master value-based pricing, tier design, e revenue optimization.
Pricing Models
Freemium
Free Tier:
- Basic features
- Limited usage (100/month)
- Community suporte
Paid Tier ($X/month):
- todos features
- Unlimited usage
- prioridade suporte
métricas:
- Free-para-paid conversão: 2-5%
- Time para converter: 7-30 days
Subscription (SaaS)
| Tier | mensal | Annual | Features |
|---|---|---|---|
| Starter | $29 | $290 | Basic |
| Pro | $99 | $990 | + analytics |
| Business | $299 | $2990 | + API |
| Enterprise | Custom | Custom | + SLA |
Usage-Based
Pricing Formula:
Base fee + (Usage × Per-unit taxa)
Example (API):
$49 base + ($0.001 × API calls)
Pricing estratégia
Value-Based Pricing
Formula:
o seu Price = (cliente Value Delivered) × (Capture taxa)
Example:
cliente saves $100K/year com o seu produto
você capture 10% = $10K/year price
Price Sensitivity Analysis
Van Westendorp Method:
- At what price is this too expensive?
- At what price is this too cheap?
- At what price is this expensive but worth it?
- At what price is this a bargain?
Unit Economics
Key métricas
LTV = ARPU × Gross Margin % / churn %
Example:
$100 ARPU × 80% GM / 5% churn = $1,600 LTV
CAC Target: LTV/3 = $533 max CAC
Payback: 12 months max
Revenue Forecasting
Month | novo MRR | churn | Net novo | Total MRR
------|---------|-------|---------|----------
1 | $10K | $0 | $10K | $10K
2 | $10K | $0.5K | $9.5K | $19.5K
3 | $12K | $1K | $11K | $30.5K
...
Troubleshooting
Yaygın Hatalar & Çözümler
| Hata | Olası Sebep | Çözüm |
|---|---|---|
| Low conversão | Price too high | A/B test lower price |
| High churn | Wrong segment | Re-segment, adjust ICP |
| Revenue flat | No upsell path | Add expansão revenue |
| Margin low | Cost structure | Optimize, raise prices |
Debug checklist
[ ] LTV/CAC ratio > 3 mi?
[ ] Payback period < 12mo mu?
[ ] Gross margin > 70% mi?
[ ] Pricing tested com clientes mi?
[ ] Competitor pricing analyzed mi?
Recovery Procedures
- Low conversão → Price sensitivity research
- High churn → cliente exit interviews
- Flat Revenue → Upsell/expansion estratégia
Learning resultados
- Design effective pricing models
- Calculate unit economics
- Analyze price sensitivity
- Optimize monetization
- forecast revenue impacto