Skill de IAcriar intelVendas
transformar public competitor evidência na vendas-pronto competitive brief. — Claude Skill
Um Skill Claude para Claude Code por Anthropic✓ — executar /competitive-intelligence no Claude·Atualizado em 18 de jun. de 2026·vmain@da04ccb
Pesquisa posicionamento, pricing, lançamentos, reviews e notas de negócio de concorrentes, depois transforma a evidência em matriz comparativa, talk tracks, perguntas de descoberta e lacunas de fonte.
- cria a competitor profile a partir de public páginas, pricing, revê, release notes, e internal negócio evidência.
- Separates where a sua equipa wins, where o competitor wins, e where evidência is still em falta.
- cria vendas talk tracks, objection handling, e discovery questions that can be used in calls.
- Mantém links de fonte e confiança visíveis para que as equipas não tratem suposições como factos.
VocêHoje
A seller lê scattered web páginas e enters a competitive call com vague claims.
Com /competitive-intelligence
Run /competitive-intelligence para transformar competitor evidência na fonte-backed comparison, talk tracks, e questions.
1 nomear o competitor e buyer contexto2 Paste public e internal evidência3 rever o matrix e claims4 usar o talk track in o negócio
Para quem é
O que faz
Deal preparation
preparar a rep para a call where o buyer is comparing named competitors.
Market review
resumir a competitor's atual pricing, positioning, e produto narrative.
Battlecard refresh
Update a battlecard depois competitor releases, revê, ou pricing changes.
Como funciona
1
Collect o competitor nomear, target segment, vendas motion, public fontes, e qualquer internal win/loss evidência.
2
comparar positioning, pricing, produto strengths, integrations, proof points, e recent changes.
3
criar a matrix that shows differences a seller can explain quickly.
4
Write battlecard-style talk tracks, landmine questions, e cliente-safe claims.
5
assinalar stale, weak, ou em falta evidência that precisa de produto marketing ou vendas ops rever.
Opções de entrada
Concorrente e segment
o named competitor, buyer type, region, e vendas situation.
Exemplo
O que o utilizador cola
We sell onboarding software para mid-market SaaS companies. Competitor: LearnPro. Buyer: VP cliente Success at a 500-person SaaS company. Public fontes: - LearnPro pricing página says Pro is $18/user/month e Enterprise is custom. - G2 revê mention fast templates but weak reporting. - Release notes show a novo AI setup assistant último month. notas internas: - We won 6 negócios where reporting depth mattered. - We lost 3 negócios on implementation speed. precisar de: comparison matrix, where we win, where they win, discovery questions, e claims we deve não make.
Resultado útil
How it reads the evidence
o buyer likely cares about fast onboarding e mensurável cliente resultados. LearnPro has a visible speed story. o seu strongest defensible angle is reporting depth e cliente-success governance, não a generic claim that você are better.
Comparison matrix
| Area | AcmeLearn | LearnPro | vendas usar | |---|---|---|---| | Setup speed | Strong com guided services, less self-service proof | Strong public template story e AI assistant | Ask whether buyer values self-service speed ou governed rollout | | Reporting | Strong internal win evidência a partir de 6 negócios | revê mention weak reporting | lead com executivo visibility e CS operating métricas | | Pricing | precisar de quote | Public Pro price, Enterprise custom | Avoid claiming cheaper unless pricing is validated | | Recent changes | No fonte supplied | AI setup assistant released último month | preparar resposta para AI setup question |
Where we win
Win on reporting depth, executivo dashboards, e cliente-success operating cadence. usar proof a partir do six won negócios, but quote only approved cliente references ou anonymized patterns.
Where they may win
LearnPro may win when o buyer prioriza self-service lançar speed e template breadth. Do não dismiss this. Instead ask how they will measure onboarding success depois setup is complete.
Discovery questions
1. Who precisa de para see whether onboarding is working depois lançar? 2. What relatórios do executivos ask para today? 3. Is o bigger risco slow setup, ou launching quickly sem visibility? 4. How will você comparar implementation speed against long-term CS reporting precisa de?
Evidence gaps
validar atual LearnPro Enterprise packaging, collect approved AcmeLearn implementation-time proof, e ask produto marketing whether o AI setup assistant changes o official positioning.
Métricas que melhora
Frescura de battlecards
Keeps competitive claims tied para atual fonte evidência.
VendasTaxa de vitória competitiva
Improves competitive negócio preparation e messaging qualidade.
VendasFunciona com
Quer usar Inteligência Competitiva?
Escolha como começar.
Executar no Claude Code
Gratuito. Código aberto.
Instale e execute este skill localmente no seu computador.
1
Instalar o Claude Code
Abra um terminal no seu computador e cole este comando:
2
Instalar o skill
Isto descarrega o skill com todos os ficheiros para o seu computador:
Adicione -g no fim para o tornar disponível em todos os seus projetos.
3
Ver código no GitHub Execute
Inicie o Claude Code, depois escreva o comando:
depois
Competitive Intelligence
Research o seu competitors extensively e gerar an interactive HTML battlecard você consegue usar in negócios. o output is a self-contained artifact com clickable competitor tabs e an overall comparison matrix.
How It Works
┌─────────────────────────────────────────────────────────────────┐
│ COMPETITIVE INTELLIGENCE │
├─────────────────────────────────────────────────────────────────┤
│ ALWAYS (works standalone via web pesquisar) │
│ ✓ Competitor produto deep-dive: features, pricing, positioning │
│ ✓ Recent releases: what they've shipped in último 90 days │
│ ✓ o seu company releases: what você've shipped para counter │
│ ✓ Differentiation matrix: where você win vs. where they win │
│ ✓ vendas talk tracks: how para position against each competitor │
│ ✓ Landmine questions: expose their weaknesses naturally │
├─────────────────────────────────────────────────────────────────┤
│ OUTPUT: Interactive HTML Battlecard │
│ ✓ Comparison matrix overview │
│ ✓ Clickable tabs para each competitor │
│ ✓ Dark theme, professional styling │
│ ✓ Self-contained HTML file — share ou host anywhere │
├─────────────────────────────────────────────────────────────────┤
│ SUPERCHARGED (when você connect o seu tools) │
│ + CRM: Win/loss dados, competitor mentions in closed negócios │
│ + Docs: Existing battlecards, competitive playbooks │
│ + Chat: Internal intel, campo relatórios a partir de colleagues │
│ + Transcripts: Competitor mentions in cliente calls │
└─────────────────────────────────────────────────────────────────┘
Getting Started
When você run this skill, I'll ask para contexto:
obrigatório:
- What company do você work para? (ou I'll detetar a partir do seu email)
- Who are o seu main competitors? (1-5 nomeia)
opcional:
- Which competitor do você want para focus on primeiro?
- qualquer specific negócios where você're competing against them?
- Pain points você've heard a partir de clientes about competitors?
If I already have o seu seller contexto a partir da previous session, I'll confirm e skip o questions.
Connectors (opcional)
| Connector | What It Adds |
|---|---|
| CRM | Win/loss history against each competitor, negócio-level competitor tracking |
| Docs | Existing battlecards, produto comparison docs, competitive playbooks |
| Chat | Internal chat intel (e.g. Slack) — what a sua equipa is hearing a partir do campo |
| Transcripts | Competitor mentions in cliente calls, objections raised |
No connectors? Web research works great. I'll pull everything a partir de public fontes — produto páginas, pricing, blogs, release notes, revê, job postings.
Output: Interactive HTML Battlecard
o skill gera a self-contained HTML file com:
1. Comparison Matrix (Landing View)
Overview comparing você vs. todos competitors at a glance:
- Feature comparison grid
- Pricing comparison
- Market positioning
- Win taxa indicators (if CRM connected)
2. Competitor Tabs (Click para Expand)
Each competitor gets a clickable card that expands para show:
- Company profile (size, funding, target market)
- What they sell e how they position
- Recent releases (último 90 days)
- Where they win vs. where você win
- Pricing intelligence
- Talk tracks para different cenários
- Objection handling
- Landmine questions
3. o seu Company Card
- o seu releases (último 90 days)
- o seu key differentiators
- Proof points e cliente quotes
HTML Structure
<!DOCTYPE html>
<html>
<head>
<title>Battlecard: [o seu Company] vs Competitors</title>
<style>
/* Dark theme, professional styling */
/* Tabbed navigation */
/* Expandable cards */
/* Responsive design */
</style>
</head>
<body>
<!-- Header com o seu company + date -->
<header>
<h1>[o seu Company] Competitive Battlecard</h1>
<p>Generated: [Date] | Competitors: [List]</p>
</header>
<!-- Tab Navigation -->
<nav class="tabs">
<button class="tab active" dados-tab="matrix">Comparison Matrix</button>
<button class="tab" dados-tab="competitor-1">[Competitor 1]</button>
<button class="tab" dados-tab="competitor-2">[Competitor 2]</button>
<button class="tab" dados-tab="competitor-3">[Competitor 3]</button>
</nav>
<!-- Comparison Matrix Tab -->
<section id="matrix" class="tab-conteúdo active">
<h2>Head-para-Head Comparison</h2>
<table class="comparison-matrix">
<!-- Feature rows com você vs each competitor -->
</table>
<h2>Quick Win/Loss Guide</h2>
<div class="win-loss-grid">
<!-- Per-competitor: when você win, when você lose -->
</div>
</section>
<!-- Individual Competitor Tabs -->
<section id="competitor-1" class="tab-conteúdo">
<div class="battlecard">
<div class="profile"><!-- Company info --></div>
<div class="differentiation"><!-- Where they win / você win --></div>
<div class="talk-tracks"><!-- cenário-based positioning --></div>
<div class="objections"><!-- Common objections + respostas --></div>
<div class="landmines"><!-- Questions para ask --></div>
</div>
</section>
<script>
// Tab switching logic
// Expand/collapse sections
</script>
</body>
</html>
Visual Design
Color System
:root {
/* Dark theme base */
--bg-primary: #0a0d14;
--bg-elevated: #0f131c;
--bg-surface: #161b28;
--bg-hover: #1e2536;
/* Text */
--text-primary: #ffffff;
--text-secondary: rgba(255, 255, 255, 0.7);
--text-muted: rgba(255, 255, 255, 0.5);
/* Accent (o seu brand ou neutral) */
--accent: #3b82f6;
--accent-hover: #2563eb;
/* Status indicators */
--você-win: #10b981;
--they-win: #ef4444;
--tie: #f59e0b;
}
Card Design
- Rounded corners (12px)
- Subtle borders (1px, low opacity)
- Hover declara com slight elevation
- Smooth transitions (200ms)
Comparison Matrix
- Sticky header row
- Color-coded winner indicators (green = você, red = them, yellow = tie)
- Expandable rows para detail
Execution Flow
Phase 1: Gather Seller contexto
If primeiro time:
1. Ask: "What company do você work para?"
2. Ask: "What do você sell? (produto/service in one line)"
3. Ask: "Who are o seu main competitors? (up para 5)"
4. Store contexto para future sessions
If returning utilizador:
1. Confirm: "Still at [Company] selling [produto]?"
2. Ask: "Same competitors, ou qualquer novo ones para add?"
Phase 2: Research o seu Company (Always)
Web pesquisa:
1. "[o seu company] produto" — atual offerings
2. "[o seu company] pricing" — pricing model
3. "[o seu company] news" — recent announcements (90 days)
4. "[o seu company] produto updates OR changelog OR releases" — what você've shipped
5. "[o seu company] vs [competitor]" — existing comparisons
Phase 3: Research Each Competitor (Always)
para each competitor, run:
1. "[Competitor] produto features" — what they offer
2. "[Competitor] pricing" — how they charge
3. "[Competitor] news" — recent announcements
4. "[Competitor] produto updates OR changelog OR releases" — what they've shipped
5. "[Competitor] revê G2 OR Capterra OR TrustRadius" — cliente sentiment
6. "[Competitor] vs [alternatives]" — how they position
7. "[Competitor] clientes" — who usa them
8. "[Competitor] careers" — hiring sinais (growth areas)
Phase 4: Pull Connected fontes (If disponível)
If CRM connected:
1. Query closed-won negócios com competitor campo = [Competitor]
2. Query closed-lost negócios com competitor campo = [Competitor]
3. extrair win/loss patterns
If docs connected:
1. pesquisar para "battlecard [competitor]"
2. pesquisar para "competitive [competitor]"
3. Pull existing positioning docs
If chat connected:
1. pesquisar para "[Competitor]" mentions (último 90 days)
2. extrair campo intel e colleague insights
If transcripts connected:
1. pesquisar calls para "[Competitor]" mentions
2. extrair objections e cliente quotes
Phase 5: criar HTML Artifact
1. Structure dados para each competitor
2. criar comparison matrix
3. gerar individual battlecards
4. criar talk tracks para each cenário
5. Compile landmine questions
6. Render as self-contained HTML
7. Save as [YourCompany]-battlecard-[date].html
dados Structure Per Competitor
competitor:
name: "[Name]"
website: "[URL]"
profile:
founded: "[Year]"
funding: "[Stage + amount]"
employees: "[Count]"
target_market: "[Who they sell para]"
pricing_model: "[Per seat / usage / etc.]"
market_position: "[líder / Challenger / Niche]"
what_they_sell: "[produto summary]"
their_positioning: "[How they describe themselves]"
recent_releases:
- date: "[Date]"
release: "[Feature/Product]"
impacto: "[Why it matters]"
where_they_win:
- area: "[Area]"
advantage: "[Their paraça]"
how_to_handle: "[o seu counter]"
where_you_win:
- area: "[Area]"
advantage: "[o seu paraça]"
proof_point: "[evidência]"
pricing:
model: "[How they charge]"
entry_price: "[Starting price]"
enterprise: "[Enterprise pricing]"
hidden_costs: "[Implementation, etc.]"
talk_track: "[How para discuss pricing]"
talk_tracks:
early_mention: "[estratégia if they come up early]"
displacement: "[estratégia if cliente usa them]"
late_addition: "[estratégia if added late para eval]"
objections:
- objection: "[What cliente says]"
resposta: "[How para handle]"
landmines:
- "[Question that exposes their weakness]"
win_loss: # If CRM connected
win_rate: "[X]%"
common_win_factors: "[What predicts wins]"
common_loss_factors: "[What predicts losses]"
Delivery
## ✓ Battlecard Created
[View o seu battlecard](file:///path/to/[YourCompany]-battlecard-[date].html)
---
**Summary**
- **o seu Company**: [nomear]
- **Competitors Analyzed**: [List]
- **dados fontes**: Web research [+ CRM] [+ Docs] [+ Transcripts]
---
**How para usar**
- **antes a call**: Open o relevant competitor tab, rever talk tracks
- **During a call**: Reference landmine questions
- **depois win/loss**: Update com novo intel
---
**Sharing Options**
- **Local file**: Open in qualquer browser
- **Host it**: Upload para Netlify, Vercel, ou internal wiki
- **Share directly**: Send o HTML file para teammates
---
**Keep it Fresh**
Run this skill again para refresh com latest intel. Recommended: mensal ou antes major negócios.
Refresh Cadence
Competitive intel gets stale. Recommended refresh:
| gatilho | ação |
|---|---|
| mensal | Quick refresh — novo releases, news, pricing changes |
| antes major negócio | Deep refresh para specific competitor in that negócio |
| depois win/loss | Update patterns com novo dados |
| Competitor announcement | Immediate update on that competitor |
Tips para Better Intel
- Be honest about weaknesses — Credibility comes a partir de acknowledging where competitors are strong
- Focus on resultados, não features — "They have X feature" matters less than "clientes achieve Y result"
- Update a partir do campo — Best intel comes a partir de actual cliente conversations, não just websites
- Plant landmines, don't badmouth — Ask questions that expose weaknesses; never trash-talk
- Track releases religiously — What they ship tells você their estratégia e o seu oportunidade
Related Skills
- conta-research — Research a specific prospect antes reaching out
- call-prep — Prep para a call where você know competitor is involved
- criar-an-asset — criar a custom comparison página para a specific negócio
Documentos de referência
name: competitive-intelligence description: Research o seu competitors e criar an interactive battlecard. Outputs an HTML artifact com clickable competitor cards e a comparison matrix. gatilho com "competitive intel", "research competitors", "how do we comparar para [competitor]", "battlecard para [competitor]", ou "what's novo com [competitor]".
Competitive Intelligence
Research o seu competitors extensively e gerar an interactive HTML battlecard você consegue usar in negócios. o output is a self-contained artifact com clickable competitor tabs e an overall comparison matrix.
How It Works
┌─────────────────────────────────────────────────────────────────┐
│ COMPETITIVE INTELLIGENCE │
├─────────────────────────────────────────────────────────────────┤
│ ALWAYS (works standalone via web pesquisar) │
│ ✓ Competitor produto deep-dive: features, pricing, positioning │
│ ✓ Recent releases: what they've shipped in último 90 days │
│ ✓ o seu company releases: what você've shipped para counter │
│ ✓ Differentiation matrix: where você win vs. where they win │
│ ✓ vendas talk tracks: how para position against each competitor │
│ ✓ Landmine questions: expose their weaknesses naturally │
├─────────────────────────────────────────────────────────────────┤
│ OUTPUT: Interactive HTML Battlecard │
│ ✓ Comparison matrix overview │
│ ✓ Clickable tabs para each competitor │
│ ✓ Dark theme, professional styling │
│ ✓ Self-contained HTML file — share ou host anywhere │
├─────────────────────────────────────────────────────────────────┤
│ SUPERCHARGED (when você connect o seu tools) │
│ + CRM: Win/loss dados, competitor mentions in closed negócios │
│ + Docs: Existing battlecards, competitive playbooks │
│ + Chat: Internal intel, campo relatórios a partir de colleagues │
│ + Transcripts: Competitor mentions in cliente calls │
└─────────────────────────────────────────────────────────────────┘
Getting Started
When você run this skill, I'll ask para contexto:
obrigatório:
- What company do você work para? (ou I'll detetar a partir do seu email)
- Who are o seu main competitors? (1-5 nomeia)
opcional:
- Which competitor do você want para focus on primeiro?
- qualquer specific negócios where você're competing against them?
- Pain points você've heard a partir de clientes about competitors?
If I already have o seu seller contexto a partir da previous session, I'll confirm e skip o questions.
Connectors (opcional)
| Connector | What It Adds |
|---|---|
| CRM | Win/loss history against each competitor, negócio-level competitor tracking |
| Docs | Existing battlecards, produto comparison docs, competitive playbooks |
| Chat | Internal chat intel (e.g. Slack) — what a sua equipa is hearing a partir do campo |
| Transcripts | Competitor mentions in cliente calls, objections raised |
No connectors? Web research works great. I'll pull everything a partir de public fontes — produto páginas, pricing, blogs, release notes, revê, job postings.
Output: Interactive HTML Battlecard
o skill gera a self-contained HTML file com:
1. Comparison Matrix (Landing View)
Overview comparing você vs. todos competitors at a glance:
- Feature comparison grid
- Pricing comparison
- Market positioning
- Win taxa indicators (if CRM connected)
2. Competitor Tabs (Click para Expand)
Each competitor gets a clickable card that expands para show:
- Company profile (size, funding, target market)
- What they sell e how they position
- Recent releases (último 90 days)
- Where they win vs. where você win
- Pricing intelligence
- Talk tracks para different cenários
- Objection handling
- Landmine questions
3. o seu Company Card
- o seu releases (último 90 days)
- o seu key differentiators
- Proof points e cliente quotes
HTML Structure
<!DOCTYPE html>
<html>
<head>
<title>Battlecard: [o seu Company] vs Competitors</title>
<style>
/* Dark theme, professional styling */
/* Tabbed navigation */
/* Expandable cards */
/* Responsive design */
</style>
</head>
<body>
<!-- Header com o seu company + date -->
<header>
<h1>[o seu Company] Competitive Battlecard</h1>
<p>Generated: [Date] | Competitors: [List]</p>
</header>
<!-- Tab Navigation -->
<nav class="tabs">
<button class="tab active" dados-tab="matrix">Comparison Matrix</button>
<button class="tab" dados-tab="competitor-1">[Competitor 1]</button>
<button class="tab" dados-tab="competitor-2">[Competitor 2]</button>
<button class="tab" dados-tab="competitor-3">[Competitor 3]</button>
</nav>
<!-- Comparison Matrix Tab -->
<section id="matrix" class="tab-conteúdo active">
<h2>Head-para-Head Comparison</h2>
<table class="comparison-matrix">
<!-- Feature rows com você vs each competitor -->
</table>
<h2>Quick Win/Loss Guide</h2>
<div class="win-loss-grid">
<!-- Per-competitor: when você win, when você lose -->
</div>
</section>
<!-- Individual Competitor Tabs -->
<section id="competitor-1" class="tab-conteúdo">
<div class="battlecard">
<div class="profile"><!-- Company info --></div>
<div class="differentiation"><!-- Where they win / você win --></div>
<div class="talk-tracks"><!-- cenário-based positioning --></div>
<div class="objections"><!-- Common objections + respostas --></div>
<div class="landmines"><!-- Questions para ask --></div>
</div>
</section>
<script>
// Tab switching logic
// Expand/collapse sections
</script>
</body>
</html>
Visual Design
Color System
:root {
/* Dark theme base */
--bg-primary: #0a0d14;
--bg-elevated: #0f131c;
--bg-surface: #161b28;
--bg-hover: #1e2536;
/* Text */
--text-primary: #ffffff;
--text-secondary: rgba(255, 255, 255, 0.7);
--text-muted: rgba(255, 255, 255, 0.5);
/* Accent (o seu brand ou neutral) */
--accent: #3b82f6;
--accent-hover: #2563eb;
/* Status indicators */
--você-win: #10b981;
--they-win: #ef4444;
--tie: #f59e0b;
}
Card Design
- Rounded corners (12px)
- Subtle borders (1px, low opacity)
- Hover declara com slight elevation
- Smooth transitions (200ms)
Comparison Matrix
- Sticky header row
- Color-coded winner indicators (green = você, red = them, yellow = tie)
- Expandable rows para detail
Execution Flow
Phase 1: Gather Seller contexto
If primeiro time:
1. Ask: "What company do você work para?"
2. Ask: "What do você sell? (produto/service in one line)"
3. Ask: "Who are o seu main competitors? (up para 5)"
4. Store contexto para future sessions
If returning utilizador:
1. Confirm: "Still at [Company] selling [produto]?"
2. Ask: "Same competitors, ou qualquer novo ones para add?"
Phase 2: Research o seu Company (Always)
Web pesquisa:
1. "[o seu company] produto" — atual offerings
2. "[o seu company] pricing" — pricing model
3. "[o seu company] news" — recent announcements (90 days)
4. "[o seu company] produto updates OR changelog OR releases" — what você've shipped
5. "[o seu company] vs [competitor]" — existing comparisons
Phase 3: Research Each Competitor (Always)
para each competitor, run:
1. "[Competitor] produto features" — what they offer
2. "[Competitor] pricing" — how they charge
3. "[Competitor] news" — recent announcements
4. "[Competitor] produto updates OR changelog OR releases" — what they've shipped
5. "[Competitor] revê G2 OR Capterra OR TrustRadius" — cliente sentiment
6. "[Competitor] vs [alternatives]" — how they position
7. "[Competitor] clientes" — who usa them
8. "[Competitor] careers" — hiring sinais (growth areas)
Phase 4: Pull Connected fontes (If disponível)
If CRM connected:
1. Query closed-won negócios com competitor campo = [Competitor]
2. Query closed-lost negócios com competitor campo = [Competitor]
3. extrair win/loss patterns
If docs connected:
1. pesquisar para "battlecard [competitor]"
2. pesquisar para "competitive [competitor]"
3. Pull existing positioning docs
If chat connected:
1. pesquisar para "[Competitor]" mentions (último 90 days)
2. extrair campo intel e colleague insights
If transcripts connected:
1. pesquisar calls para "[Competitor]" mentions
2. extrair objections e cliente quotes
Phase 5: criar HTML Artifact
1. Structure dados para each competitor
2. criar comparison matrix
3. gerar individual battlecards
4. criar talk tracks para each cenário
5. Compile landmine questions
6. Render as self-contained HTML
7. Save as [YourCompany]-battlecard-[date].html
dados Structure Per Competitor
competitor:
name: "[Name]"
website: "[URL]"
profile:
founded: "[Year]"
funding: "[Stage + amount]"
employees: "[Count]"
target_market: "[Who they sell para]"
pricing_model: "[Per seat / usage / etc.]"
market_position: "[líder / Challenger / Niche]"
what_they_sell: "[produto summary]"
their_positioning: "[How they describe themselves]"
recent_releases:
- date: "[Date]"
release: "[Feature/Product]"
impacto: "[Why it matters]"
where_they_win:
- area: "[Area]"
advantage: "[Their paraça]"
how_to_handle: "[o seu counter]"
where_you_win:
- area: "[Area]"
advantage: "[o seu paraça]"
proof_point: "[evidência]"
pricing:
model: "[How they charge]"
entry_price: "[Starting price]"
enterprise: "[Enterprise pricing]"
hidden_costs: "[Implementation, etc.]"
talk_track: "[How para discuss pricing]"
talk_tracks:
early_mention: "[estratégia if they come up early]"
displacement: "[estratégia if cliente usa them]"
late_addition: "[estratégia if added late para eval]"
objections:
- objection: "[What cliente says]"
resposta: "[How para handle]"
landmines:
- "[Question that exposes their weakness]"
win_loss: # If CRM connected
win_rate: "[X]%"
common_win_factors: "[What predicts wins]"
common_loss_factors: "[What predicts losses]"
Delivery
## ✓ Battlecard Created
[View o seu battlecard](file:///path/to/[YourCompany]-battlecard-[date].html)
---
**Summary**
- **o seu Company**: [nomear]
- **Competitors Analyzed**: [List]
- **dados fontes**: Web research [+ CRM] [+ Docs] [+ Transcripts]
---
**How para usar**
- **antes a call**: Open o relevant competitor tab, rever talk tracks
- **During a call**: Reference landmine questions
- **depois win/loss**: Update com novo intel
---
**Sharing Options**
- **Local file**: Open in qualquer browser
- **Host it**: Upload para Netlify, Vercel, ou internal wiki
- **Share directly**: Send o HTML file para teammates
---
**Keep it Fresh**
Run this skill again para refresh com latest intel. Recommended: mensal ou antes major negócios.
Refresh Cadence
Competitive intel gets stale. Recommended refresh:
| gatilho | ação |
|---|---|
| mensal | Quick refresh — novo releases, news, pricing changes |
| antes major negócio | Deep refresh para specific competitor in that negócio |
| depois win/loss | Update patterns com novo dados |
| Competitor announcement | Immediate update on that competitor |
Tips para Better Intel
- Be honest about weaknesses — Credibility comes a partir de acknowledging where competitors are strong
- Focus on resultados, não features — "They have X feature" matters less than "clientes achieve Y result"
- Update a partir do campo — Best intel comes a partir de actual cliente conversations, não just websites
- Plant landmines, don't badmouth — Ask questions that expose weaknesses; never trash-talk
- Track releases religiously — What they ship tells você their estratégia e o seu oportunidade
Related Skills
- conta-research — Research a specific prospect antes reaching out
- call-prep — Prep para a call where você know competitor is involved
- criar-an-asset — criar a custom comparison página para a specific negócio