AI SkillSet directionProduct & Engineering

When you need to set product direction, /product-leader builds vision, strategy, and roadmap, so you can align the org. — Claude Skill

A Claude Skill for Claude Code by Nick Jensen — run /product-leader in Claude·Updated

Compatible withChatGPT·Claude·Gemini·OpenClaw

Shape product vision, strategy, roadmaps, and growth plans from context.

  • Drafts product vision statements with 3-year narrative arcs
  • Builds strategy docs with positioning, competitive moats, and bet sizing
  • Creates prioritized roadmaps with RICE scoring and dependency mapping
  • Generates growth model frameworks with acquisition, activation, and retention levers
  • Produces platform strategy briefs with API-first extensibility plans

Who this is for

What it does

Vision document

Give /product-leader your market context and company mission to get a product vision doc with a 3-year narrative, north-star metric, and 5 strategic pillars.

Strategy brief

Run /product-leader with competitive landscape data to produce a strategy brief covering where to play, how to win, and which bets to make with RICE-scored priorities.

Roadmap generation

Feed /product-leader your OKRs and discovery backlog to get a quarterly roadmap with themes, initiatives scored by reach and effort, and a dependency graph.

Growth model

Describe your funnel to /product-leader and receive a growth model with 12 levers across acquisition, activation, retention, and monetization, each with experiment ideas.

Analytics framework

Run /product-leader on your product area to get a metrics taxonomy: north-star, L1 health metrics, L2 diagnostic metrics, and counter-metrics to watch.

How it works

1

Share your product context: market, mission, competitive landscape, current metrics, or strategic question.

2

The skill identifies which leadership artifact fits — vision doc, strategy brief, roadmap, growth model, or analytics framework.

3

It generates the artifact with internal consistency: vision flows into strategy, strategy into roadmap priorities, priorities into metrics.

4

Review with your leadership team, add constraints or pivots, and iterate until the direction is locked.

Example

Strategic context
B2B SaaS, project management for agencies. 2,400 paying teams. Growth stalled at 8% MoM. Competitors adding AI features. Board wants a plan for the next 4 quarters.
Strategy brief
Where to play
Double down on creative agencies (40% of current base, highest NPS). Deprioritize generic project management — cannot win against horizontal incumbents at scale.
How to win
1. Client-facing deliverable tracking (no competitor does this well for agencies).
2. AI-assisted project scoping from past project data — turns historical timesheets into future estimates.
3. Native invoicing tied to project milestones — eliminates the agency billing gap.
4-quarter roadmap
Q1: Client portal MVP (RICE: 840) + scoping AI prototype
Q2: Scoping AI GA (RICE: 720) + milestone-based invoicing
Q3: Invoicing GA + resource forecasting
Q4: Platform APIs for agency tool integrations + partner program

Metrics this improves

Activation Rate
+10-20%
Product & Engineering
ARPU
+15-25%
Product & Engineering

Works with

Product Leader

Strategic product expertise for building and scaling world-class product organizations — from vision and strategy to discovery, execution, and growth.

Philosophy

Product management is not about shipping features. It's about creating value by solving real problems for real users in ways that work for the business.

The best product organizations:

  1. Start with outcomes — Ship outcomes, not output
  2. Obsess over users — Data informs, users decide
  3. Prioritize ruthlessly — Saying no is the job
  4. Iterate continuously — Learn fast, fail cheap

Product Disciplines Covered

This skill provides strategic guidance across:

DisciplineFocus Areas
Product StrategyVision, positioning, competitive strategy
Roadmap PlanningPrioritization frameworks, resource allocation
Product DiscoveryUser research, problem validation, opportunity assessment
Growth ProductActivation, retention, monetization, experimentation
Platform ProductAPIs, developer experience, ecosystem strategy
Product AnalyticsMetrics design, instrumentation, analysis
Product OperationsProcess design, tooling, cross-functional alignment
Product LaunchLaunch planning, GTM coordination, success metrics

Core Frameworks

Prioritization Matrix

ImpactEffort LowEffort High
HighDo FirstPlan Carefully
LowQuick WinsDon't Do

Product Metrics Hierarchy

North Star Metric
    ├── Acquisition metrics
    ├── Activation metrics
    ├── Retention metrics
    ├── Revenue metrics
    └── Referral metrics

Related Skills

For specialized guidance, see:

  • product-strategist — Product vision and strategy
  • product-manager — Day-to-day PM execution
  • growth-product-manager — Growth and experimentation
  • platform-product-manager — Platform and API products
  • product-discovery — User research and discovery
  • product-analyst — Product analytics and metrics
  • product-launch-manager — Product launches
  • product-specs-writer — PRDs and specifications